Experience

MKTforGOOD Lab

• Advertising Services
• 1 - 100 Employee

• MKTforGOOD Lab Founder

  • Sep 2018 - Present

   -Employed as honored external teacher in School of Social Development and Public Policy of Beijing Normal University to teach “Social Marketing and Fundraising Strategies for Social Good in China”  -Awarded as Annual Leader of Social Impact 2018 by Jiemian Financial Media under Shanghai Daily Group  -Host of panel on Jiemian Summit under Shanghai Daily to conduct conversation about poverty elimination practice  -Co-founded Alliance for Better Life based on e-commerce platform and… Show more  -Employed as honored external teacher in School of Social Development and Public Policy of Beijing Normal University to teach “Social Marketing and Fundraising Strategies for Social Good in China”  -Awarded as Annual Leader of Social Impact 2018 by Jiemian Financial Media under Shanghai Daily Group  -Host of panel on Jiemian Summit under Shanghai Daily to conduct conversation about poverty elimination practice  -Co-founded Alliance for Better Life based on e-commerce platform and offline convenient stores  -Sponsored and operate an outdoor TV column for whole year to advocate issues about Shanghai World City Day, Mental Handicapped Employment and Fusion, Intangible Cultural Heritage, Public health，etc.  -Empowered more than 15 charity organizations through daily consulting service to improve their corporate relationship, fundraising strategies and public influence，such as A Dream Charity Foundation，Youth Foundation，etc.  -Promoted corporate strategic transformation with social value creation and social impact investment, such as the transition of school cloth manufacturer to STEAM educator  -Bridged international network and initiated dialogues including promoting Chinese cases on Engage for Good conference in Chicago and organizing career opportunities in social innovation filed in China with Johns Hopkins University, etc.  -Built community to promote the mission of MKT for GOOD Lab through sharing the best practices, leading-edge research, tools and measurement and training programs Show less  -Employed as honored external teacher in School of Social Development and Public Policy of Beijing Normal University to teach “Social Marketing and Fundraising Strategies for Social Good in China”  -Awarded as Annual Leader of Social Impact 2018 by Jiemian Financial Media under Shanghai Daily Group  -Host of panel on Jiemian Summit under Shanghai Daily to conduct conversation about poverty elimination practice  -Co-founded Alliance for Better Life based on e-commerce platform and… Show more  -Employed as honored external teacher in School of Social Development and Public Policy of Beijing Normal University to teach “Social Marketing and Fundraising Strategies for Social Good in China”  -Awarded as Annual Leader of Social Impact 2018 by Jiemian Financial Media under Shanghai Daily Group  -Host of panel on Jiemian Summit under Shanghai Daily to conduct conversation about poverty elimination practice  -Co-founded Alliance for Better Life based on e-commerce platform and offline convenient stores  -Sponsored and operate an outdoor TV column for whole year to advocate issues about Shanghai World City Day, Mental Handicapped Employment and Fusion, Intangible Cultural Heritage, Public health，etc.  -Empowered more than 15 charity organizations through daily consulting service to improve their corporate relationship, fundraising strategies and public influence，such as A Dream Charity Foundation，Youth Foundation，etc.  -Promoted corporate strategic transformation with social value creation and social impact investment, such as the transition of school cloth manufacturer to STEAM educator  -Bridged international network and initiated dialogues including promoting Chinese cases on Engage for Good conference in Chicago and organizing career opportunities in social innovation filed in China with Johns Hopkins University, etc.  -Built community to promote the mission of MKT for GOOD Lab through sharing the best practices, leading-edge research, tools and measurement and training programs Show less



SynTao

• China
• Business Consulting and Services
• 1 - 100 Employee

• Marketing Manager

  • Jul 2016 - Sep 2018

   -Led the marketing team to formulate, coordinate and execute branding events such as 520 Responsibility Day Campaign, China Philanthropy Movie Festival, CRO (Chief Responsibility Officer) Global Summit, and Private Advisory Board  -Accomplished the annual marketing plan including relationship development with local governments and media  -Identified, developed and evaluated marketing strategy for the development of new markets in South China and new corporate clients such as Boston… Show more  -Led the marketing team to formulate, coordinate and execute branding events such as 520 Responsibility Day Campaign, China Philanthropy Movie Festival, CRO (Chief Responsibility Officer) Global Summit, and Private Advisory Board  -Accomplished the annual marketing plan including relationship development with local governments and media  -Identified, developed and evaluated marketing strategy for the development of new markets in South China and new corporate clients such as Boston Scientific and Tianfeng Security, Philips, TCL, and United Technologies Corporation  -Managed brand and image for companies engages in Green Finance, Impact Investment, ESG and SDGs -520 Responsibility Day Campaign · Designed the whole campaign strategy proposal and in charge of campaign management · Extended advocacy to mass media and stakeholder events with more than 100 experts, CSR managers and professors supporting the initiative by establishing the 520 Campaign committee · Established partnership with PowerChina that offered media resource and influencer idols for the campaign · Achieved over 40million attendees for the on online campaign conversation despite of the limited budgets Show less  -Led the marketing team to formulate, coordinate and execute branding events such as 520 Responsibility Day Campaign, China Philanthropy Movie Festival, CRO (Chief Responsibility Officer) Global Summit, and Private Advisory Board  -Accomplished the annual marketing plan including relationship development with local governments and media  -Identified, developed and evaluated marketing strategy for the development of new markets in South China and new corporate clients such as Boston… Show more  -Led the marketing team to formulate, coordinate and execute branding events such as 520 Responsibility Day Campaign, China Philanthropy Movie Festival, CRO (Chief Responsibility Officer) Global Summit, and Private Advisory Board  -Accomplished the annual marketing plan including relationship development with local governments and media  -Identified, developed and evaluated marketing strategy for the development of new markets in South China and new corporate clients such as Boston Scientific and Tianfeng Security, Philips, TCL, and United Technologies Corporation  -Managed brand and image for companies engages in Green Finance, Impact Investment, ESG and SDGs -520 Responsibility Day Campaign · Designed the whole campaign strategy proposal and in charge of campaign management · Extended advocacy to mass media and stakeholder events with more than 100 experts, CSR managers and professors supporting the initiative by establishing the 520 Campaign committee · Established partnership with PowerChina that offered media resource and influencer idols for the campaign · Achieved over 40million attendees for the on online campaign conversation despite of the limited budgets Show less



Corporate Citizenship in Action (CCiA)

• Assitant

  • Apr 2014 - Jul 2015

   -Independently planned and implemented the Lenovo 2014 Venture Philanthropy Program and Microsoft Volunteer Program  -Worked with HSBC 2014 Volunteering in Community, responsibilities including media management, on-site investigation and cases collection  -Drafted GAC Toyota Motor CSR report, evaluated GPHL (Guangzhou Pharmaceutical Holdings Limited) CSR performance and implemented IBM volunteer program  -Independently planned and implemented the Lenovo 2014 Venture Philanthropy Program and Microsoft Volunteer Program  -Worked with HSBC 2014 Volunteering in Community, responsibilities including media management, on-site investigation and cases collection  -Drafted GAC Toyota Motor CSR report, evaluated GPHL (Guangzhou Pharmaceutical Holdings Limited) CSR performance and implemented IBM volunteer program



UNIQLO China 优衣库中国

• Candidate Manager

  • Jun 2013 - Feb 2014

   -Completed an intensive one-year training program designed to build the skills and experiences necessary to run a business generating millions in sales as an UNIQLO Manager Candidate (UMC)  -Participated in the operation of a shop in ShiJiaZhuang City of Hebei Province  -Completed an intensive one-year training program designed to build the skills and experiences necessary to run a business generating millions in sales as an UNIQLO Manager Candidate (UMC)  -Participated in the operation of a shop in ShiJiaZhuang City of Hebei Province