Experience

美好金融 Good Finance

• Taiwan
• Financial Services
• 1 - 100 Employee

• UX Designer

  • Jul 2021 - Present

  Taipei City, Taiwan



Cheng-Chi Action Research Team (A.R.T.)

• E.Sun Bank Scenario-based Project [UXUI Design Assistant]

  • Sep 2020 - Jan 2021

  - Compared 9 digital banking services and analyzed Revolut as the main reference point. - Conducted 5 contextual inquiry field studies at E.Sun headquarter and bank branches, interviewed a total of 49 stakeholders (users, bank managers, and bank employees). - Translated online/offline insights into personas, customer journeys, and 8 scenarios to draft wireframes and mockups. - Implemented design psychology to redesign UI for a proof of concept, prompting the Chair of Board to use 1… Show more - Compared 9 digital banking services and analyzed Revolut as the main reference point. - Conducted 5 contextual inquiry field studies at E.Sun headquarter and bank branches, interviewed a total of 49 stakeholders (users, bank managers, and bank employees). - Translated online/offline insights into personas, customer journeys, and 8 scenarios to draft wireframes and mockups. - Implemented design psychology to redesign UI for a proof of concept, prompting the Chair of Board to use 1 scenario of our research findings for further development. Show less

• Wu Pao-Chun Hybrid Store Project [CX Research Assistant]

  • Apr 2019 - Aug 2019

  Taipei City, Taiwan - Stationed 7 days at the store to investigate service practices and pain points. - Proposed plan for service redesigns and was selected amongst 5 teams. - Led cross-disciplinary team to execute proposal, social-media contents, and strategies, ultimately increasing 10+ Google 5 star reviews on that day. - Communicated with founder, senior managers, marketing team, successfully inviting French ambassador of Taiwan Benoît Guidée and former Taiwan ambassador of France Ching-Long Lu to… Show more - Stationed 7 days at the store to investigate service practices and pain points. - Proposed plan for service redesigns and was selected amongst 5 teams. - Led cross-disciplinary team to execute proposal, social-media contents, and strategies, ultimately increasing 10+ Google 5 star reviews on that day. - Communicated with founder, senior managers, marketing team, successfully inviting French ambassador of Taiwan Benoît Guidée and former Taiwan ambassador of France Ching-Long Lu to participate in the opening ceremony. Show less



Tsutaya Bookstore

• Tsutaya Bookstore

  • Jul 2017 - Aug 2017

  Taipei City, Taiwan 分析書局人流動態以重新設計外場服務動線，有效緩解開幕初期顧客排隊苦等之現象，並即時監督外場團隊工作狀況，使每小時顧客進場人數有效提升40%。

• [PROJECT] MINISTRY OF CULTURE: Talent Agency System in S.Korea

  • 2017 - 2017

  Seoul, South Korea This case study was about the training system of the entertainment industry in S.Korea, in other words, the production of K-POP. We researched the structural organisation of the agency’s system throughout the idol’s career path, from auditioning , training, managing, marketing and debuting. 🇰🇷 Documented and photographing the interviews, as well as gathering information on each entertainment company.

• [PROJECT] 日本瀨戶內海國際藝術祭地方創生專案：研究實習生

  • 2016 - 2016

  Takamatsu, Kagawa, Japan Setouchi Triennale is the art festival held on 12 islands and 2 ports in the Seto Inland Sea. This case study was on the regional regeneration of Seto Inland Sea, which was once destroyed by pollution, fulled with an ageing population, and emigration of young locals. The solution that allowed them to revitalised the region by 1. Cooperating with the artist and architects, such as Kusam Yayoi, Andou Tadao. 2. Regularly holding art festival to stimulate tourism 3. Working alongside the local… Show more Setouchi Triennale is the art festival held on 12 islands and 2 ports in the Seto Inland Sea. This case study was on the regional regeneration of Seto Inland Sea, which was once destroyed by pollution, fulled with an ageing population, and emigration of young locals. The solution that allowed them to revitalised the region by 1. Cooperating with the artist and architects, such as Kusam Yayoi, Andou Tadao. 2. Regularly holding art festival to stimulate tourism 3. Working alongside the local communities to renovate the island. - Researched the regional regeneration of Seto Inland Sea. Assisted the TVBS crew in setting up interviews, as well as to conduct secondary research on Japanese designers who participated in revitalizing the region. Show less