Anne Zhang
公共事务部总监 at 中国忠旺- Claim this Profile
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Bio
Experience
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中国忠旺
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China
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Mining
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1 - 100 Employee
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公共事务部总监
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May 2013 - Present
China Zhongwang is a world-leading developer and manufacturer of fabricated aluminium products, which has over 15000 employees and listed on the Main Board of The Stock Exchange of Hong Kong (1333 HK) in 2009. As the PR Director, the main duties including: " Responsible for the overall brand image and core media relationships of Zhongwang, including developing brand book, communication guideline, strategy and campaigns " Responsible for internal communication and corporation with cross functions, including IR, marketing and group headquarters " Managing all external PR partners, including advertising,public opinion monitoring, design and digital agencies " Handling all media inquiry and PR crisis Show less
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Ogilvy
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United States
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Advertising Services
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700 & Above Employee
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Consultant
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Mar 2012 - Sep 2012
Responsible for the communication campaign, copywriting, public opinion monitoring, competitor analysis,media training for Nokia and Nestle. Responsible for the communication campaign, copywriting, public opinion monitoring, competitor analysis,media training for Nokia and Nestle.
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Reporter
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Jun 2008 - Mar 2012
As a reporter in fields of IT, digital, heavy industry, FMCG, tax: " Regular participated in theme reporting planning " Familiar with the operation of urban media " Deeply understanding what is the media interested in As a reporter in fields of IT, digital, heavy industry, FMCG, tax: " Regular participated in theme reporting planning " Familiar with the operation of urban media " Deeply understanding what is the media interested in
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The First
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Poland
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Advertising Services
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1 - 100 Employee
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Reporter & Editor
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Jun 2005 - Jun 2008
Responsible for the Technology news and Economics news, especially in Telecom, IT and Consumer Electronic areas. Responsible for the Technology news and Economics news, especially in Telecom, IT and Consumer Electronic areas.
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Education
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北京师范大学
Master, Public Administration -
Wuhan University
Bachelor, Journalism -
Huazhong Normal University
Bachelor, Business Administration