Experience

Paar Design

• Canada
• Design Services
• 1 - 100 Employee

• Project Lead

  • Apr 2017 - Present

  Planning *Handle Committee of Adjustment and communication with City Planning staff *Knowledge of Site Plan Approval process - having brough clients through to issuance *Severances - from inititation to Consent Certificate *Extensive experience working with environmental bodies: TRCA, LSRCA, ORMCP Architecture *Luxury residential, development and small buildings *Lead from project initiation to completion *versed in by-law compliance, in particular: City of Toronto, City of Markham, Town of Richmond hill - help clients decide if by-law relief is needed Show less



FirePower Capital

• Canada
• Financial Services
• 1 - 100 Employee

• Marketing Manager

  • Oct 2016 - Apr 2017

  • Marketing Plan - Developed a marketing plan that supports the firm’s goals and objectives. • Budget - Manage and measure resource allocation between efforts to maximize spending effectiveness • SalesForce/Pardot - Help improve out-bound and in-bound lead generation campaigns and activities to grow number of prospects, their quality and conversion rates. Monitor reports and progress. • Google AdWords – The allocation and optimization of AdWords spend and adjust as needed • Google Analytics - Produce quarterly, yearly and on-demand reports. • Digital Content/Marketing - Create, publish and distribute content and creative material, including landing pages, success stories, market reports, press releases, tombstones and social media posts, including content on our WordPress website Show less



Computer Methods International Corp.

• Communications Manager

  • Apr 2014 - Oct 2016

  *Recently went through an internal rebranding of our cloud division, including creating a brand new website and all new marketing material (digital and print) * Develop and launch integrated, multi-channel, print, online, and direct marketing campaigns to promote all products and maximize sales growth * Oversee CMiC marketing team and budget, reporting directly to the Director of Marketing *Manage all communication initiatives, including White Papers, press releases, articles, and copy writing for all marketing material *Expert with re-targetting campaigns, email marketing (Hubspot), social media management (HootSuite), and other lead generation initiatives (SalesForce) *Oversee and final approval for all ads in major construction magazines *Plan and execute CMiC’s annual 5 day client conference attracting over 250 attendees and generating revenues from both sponsorships and registrations *Responsible for over 30 events per year * Develop customer centric initiatives, Jive - cmic.build, a customer loyalty program * Perform ongoing market research and demographic profiling to identify and capitalize on opportunities ahead of the curve Show less



Hilary Farr Design

• Marketing Advisor

  • Sep 2011 - Apr 2014

  *Creation and coaching for presentations on bathroom and kitchen design *Brand image and identity *Social media coordination *Marketing material creation *SEO *Creation and coaching for presentations on bathroom and kitchen design *Brand image and identity *Social media coordination *Marketing material creation *SEO



Kaleidoscope Marketing and Communications Inc.

• Marketing Coordinator

  • May 2010 - May 2011

  *Managing Microsoft Advertising Kinect events Canada wide from initiation phase to completion *Creation and maintenance of technical writing documents *Establishment of marketing collateral *Development of marketing campaigns *Brand-name recognition development *Maintenance of social media *CRM database *Managing Microsoft Advertising Kinect events Canada wide from initiation phase to completion *Creation and maintenance of technical writing documents *Establishment of marketing collateral *Development of marketing campaigns *Brand-name recognition development *Maintenance of social media *CRM database



Theatre Smash

• France
• Performing Arts

• Assistant Producer

  • Sep 2009 - Mar 2010

  *Creation of marketing material for the production "A Boy Called Newfoundland" *Assist Producer in generating ticket sales *Creation of marketing material for the production "A Boy Called Newfoundland" *Assist Producer in generating ticket sales



Luminato, Toronto Festival of Arts and Creativity

• Marketing Coordinator

  • Apr 2009 - Sep 2009

  *Media and Marketing sponsor proposals *Special sales promotions *Maintaining records, tracking progress, archiving results of work *Assist with various coordination tasks related to production and distribution, as required, including, but not limited to: **Liaising with partners (contests, sponsorship agreements, delivery of tickets and post festival reports) **Fulfilling third-party marketing requests **Working with other departments (Volunteers, Development) with various projects **Assist with the development of tactics to drive ticket sales (e.g. Contests) **Oversee the distribution of collateral materials to Arts Partners and Luminato partners (Media, Marketing, Corporate and otherwise) **Oversee the 3rd Party schedule of partnerships with promotions. Develop the timeline of insertions with the marketing team **Assist Senior Director, Marketing and Communications with maintaining the marketing budget, purchase orders, and other excel marketing forms as required **Participate in the tactics of the Strategic Plan adopted by Luminato **Write and proof copy as required, help maintain Luminato brand standards **Draft and deliver business correspondence and reports **Schedule meetings and events Show less



Endeavour Marketing

• India
• Marketing Services
• 1 - 100 Employee

• Account Internship

  • Jan 2009 - Apr 2009

  *Work on signage organization for the Luminato Festival (who hired me after my internship) *Copy writing and editing *Work on signage organization for the Luminato Festival (who hired me after my internship) *Copy writing and editing