Yulia Petropavlovskaya

Editor-in-chief of publishing house, managing director of online store at Nuzhna Pomosch (Help Needed)
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Contact Information
us****@****om
(386) 825-5501
Location
Moscow, Moscow, Russia, RU
Languages
  • English Full professional proficiency
  • Spanish Elementary proficiency
  • Russian Native or bilingual proficiency

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Bio

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Credentials

  • Business strategy
    Wordshop, Academy of Communications
    Jan, 2018
    - Oct, 2024
  • Spanish for journalists, Spanish-speaking media
    Iberoamerican Centre for Journalism and Culture Studies, Moscow State University
    Jan, 2011
    - Oct, 2024
  • Spanish, B2
    Españole International House Valencia
    Jan, 2010
    - Oct, 2024

Experience

  • Nuzhna Pomosch (Help Needed)
    • Editor-in-chief of publishing house, managing director of online store
      • Oct 2020 - Present

      Product strategizing, budgeting, product development, distribution, marketing, analytics. In 2021, launched a new publishing program "Est Smysl" (“It Makes Sense”) inside the foundation "Nuzhna Pomosch" ("Help Needed"), where books on socially significant topics are published for the mass reader. The mission of the project is to involve the general population in the discussion and solution of social problems. Hired a team, filled the book portfolio, developed brand positioning strategy, established partnerships with foreign rights holders and Russian distributors, provided access to sales channels. Now the project is functioning as an independent publisher, aiming to gain full self-financing. As part of the joint strategy “It Makes Sense”, manage the smysl.shop marketplace, where 24 non-profit organizations place their products for sale. Profit from sales minus commission is transferred to funds for the development of socially significant initiatives. Show less

  • Mann, Ivanov and Ferber
    • Managing editor of publishing house imprints
      • Jun 2016 - Oct 2020

      Formation of the company's product strategy, tracking market trends, filling book portfolios and developing product positioning in Childhood and Prose imprints, product quality control, budgeting and analytics, control of pricing policy, negotiations with foreign rights holders. I joined the publishing house as a managing editor of children's books. In addition to books translated from foreign languages, I produced about 20 nonfiction children's books from scratch: developed concepts, found authors and artists, organized work on manuscripts, illustrations and prepress, led teams of 10 people on one project. Many of my projects have been successfully selling and reprinted for several years. Six months later, I launched a new direction of teenage non-fiction literature inside the Childhood imprint, creating a new type of product on the Russian market - teenage books on personal development (puberty, self-esteem and self-acceptance, soft and hard skills, motivation, personal boundaries, career guidance, etc.). For several years continued to lead the direction of teenage books (83 book titles), managing the product team. As on 2020, the direction brought 6% of the publisher's revenue (more than 1 million dollars per year), the annual growth 60%. Bestsellers of the imprint were sold in circulations of 20-25 thousand copies. In 2018 also launched the MIF.Games imprint to publish board games (24 titles in portfolio), in 2019 developed a product strategy to enter the fiction market and launched a new imprint MIF.Prose (12 titles in 2020 and 18 titles in 2021, 2 product lines: young adult and literary prose). Show less

  • PressPass
    • Technology, Information and Internet
    • Deputy editor
      • Sep 2012 - May 2016

      Launching and maintaining corporate publishing projects - newspapers, magazines and books: communications with customers, development media concepts and template of the publication, forming and running project teams (about 10 freelance workers - authors, designers, photographers, editors, proof-readers etc. - in one project), managing prepress processes, delivery for printing. Launched a series of guidebooks on the Russian Far East. At the request of corporate clients, developed concepts and led, as a chief editor, periodicals: in-flight magazines for tour operator TUI Russia and airline company Red Wings, economic magazines EastRussia, Russia in the Asia-Pacific Region, Lights in the East. Show less

Education

  • Moscow State University
    Doctor of Philosophy - PhD, Jounalism (Filology)
    2007 - 2016

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