CEO and Co-founder at GoodWill Agency

• Feb 2023 - Present

Head of Marketing - Mai 2020 - present

• May 2020 - Present

Objectives:- Training and development of Generalist-specialists to full-fledged marketing managers.- Management of a team of 6 people in direct subordination: marketing manager, digital marketing manager, design lead, designer, content manager, smm-specialist.- Implementation of Agile and Scrum methodologies within the department.- Transformation of the department into the “inhouse agency” format within the Acvilin Grup holding.- Developing a workflow where most marketing tasks are handled in-house (except when contractor is the optimal solution).Accomplishments:- Time spent on operational project support tasks was reduced by 40% with an increase in the volume of work performed on these tasks.- A knowledge base and a common vision have been formed. The efficiency of employees in interdependent tasks has increased.- Over 90% of marketing tasks are performed within the marketing department.- Ahmad Tea online sales launch and offline point of sale management.- Launch of the ZooMania project, an online pet store with a loyalty system and a private cabinet for pet lovers. Show less

Marketing Manager

• Mar 2019 - May 2020

Objectives:- Formation of a small but effective team of generalists (Digital marketing specialist + Communications & media technologies specialist). Selection and hiring of personnel. Setting and control of project and operational tasks.- Launch and promotion of the Ahmad Tea brand in Moldova.- Brand development and promotion of the Z-restaurant.- Development of the E-commerce platform Scaune.md for the furniture division of the Acvilin Grup holding.- Development and support of two new brands Zoomania (pet supplies) and Eurousi (doors and fittings).B2C promotion of projects: Ahmad Tea, Depo Construct, Cabinet.md, Scaune.md, Zoomania.md, Z-restaurant.- B2B promotion of projects: Acvilin Grup, Lux Proba Grup, Cabinet Plus, Depo Construct.Accomplishments:- The flexibility and versatility of the team made it possible to transfer more than 80% of tasks from contractors to a department within the holding.- Sales of Ahmad Tea products for 2019-2020 were 20% higher than projected sales at launch.- Transferring Scaune.md to a new platform and rebranding. The project allowed the company to maintain the volume of sales during the lockdown period. Show less

Marketing Specialist

• Apr 2018 - Mar 2019

Objectives:- Selection of contractors, support and analysis of the work done.- Launch of the Scaune.md e-commerce platform for the furniture division of the Acvilin Grup holding.- Launch and B2B promotion of the Depo Construct shopping center.Accomplishments:- For 6 months of work, the projects achieved a 100% return on investment in the E-commerce platform. - More than 30% of the sales of the Scaune.md project are “pure” online sales.- Over the period 2018-2019, a occupancy rate of more than 65% was achieved for the Depo Construct shopping center.- Conducting B2B openings for owners and directors of partner companies with more than 70 invitees for the Depo Construct shopping center Show less

Директор по маркетингу

• Apr 2019 - Present