Olena Savitska

Campaign manager at Selectivv - Behavioral big data marketing for mobile audience
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Contact Information
us****@****om
(386) 825-5501
Location
Warsaw, Mazowieckie, Poland, PL
Languages
  • Russian Full professional proficiency
  • Ukrainian Native or bilingual proficiency
  • Polish Limited working proficiency
  • English Limited working proficiency

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Credentials

  • Display & Video 360 Certification Exam
    Google Digital Academy (Skillshop)
    Feb, 2021
    - Nov, 2024
  • Google ADS Apps Certification
    Google
    Jan, 2021
    - Nov, 2024
  • Google ADS Display Certification
    Google
    Jan, 2021
    - Nov, 2024
  • Google ADS Measurement Certification
    Google
    Jan, 2021
    - Nov, 2024
  • Shopping ADS Certification
    Google
    Jan, 2021
    - Nov, 2024
  • Google ADS Search Certification
    Google
    Dec, 2020
    - Nov, 2024
  • Google ADS Video Certification
    Google
    Dec, 2020
    - Nov, 2024

Experience

  • Selectivv
    • Poland
    • Advertising Services
    • 1 - 100 Employee
    • Campaign manager
      • Jun 2016 - Present

      - Set-up, optimization, reporting, delivery campaigns (CPM, CPI,CPC,CPL):1. RTB campaigns on Adform, DV360, Pocketmath.2. Google ADS (Search, Video, Shopping, Display, App).3. Microsoft ADS (Bing)4. Facebook5. Taboola6. Propeller ADS, Zeropack- Providing internal trainings: Google Analytics, Google Tag Manager, Google Ads, Adform, DV360.- Tag implementation with Google Tag Manager.- Google Analytics: setup goals, analysing campaigns performance, etc.- Support clients from other markets (Dubai, Ukraine, Russia, Turkey, Romania, Bulgaria). Show less

    • Head of campaign managment department
      • Dec 2016 - Aug 2018

      - Control over the work of the department.- Distribution of responsibilities.- Implementation and optimization Real-Time Bidding mobile campaigns.- Reporting results of the campaigns.- Training sessions for customers.- Support clients from other markets (Dubai, Ukraine, Russia, Turkey, Romania).- Customer service.- Conducting advertising campaigns in Google ADS.

  • Matterkind
    • Advertising Services
    • 700 & Above Employee
    • Senior Campaign Manager (UK)
      • Jul 2021 - Sep 2021

      >Daily account campaign management - Implement, execute and guide campaigns through their entire activation lifecycle including QA – delivering towards the main KPIs and ensuring the highest standards are delivered. >Expert in the use and best practice of multiple Demand Side Platforms (DSPs). >Line Manage campaign exec(s) and workload. This includes supporting them with time management, technical skills, troubleshooting and overall programmatic knowledge while having an overall topline view of the current campaigns live within your client allocation. >Support/Manage workload of campaign exec and coordinate ongoing monthly development (one to ones) >Leverage data and insights from multiple platforms and tools within DSPs to inform campaign recommendations, budgets, bid strategies etc. >Understand how to translate media objectives and strategies into programmatic campaign recommendations and strategies across multiple platforms (video, display, rich media, native, audio). >Generate reports on a regular basis, ensuring proper campaign delivery and performance by analysing campaign data and optimisation towards maximum performance. >Analyse reports and gather insights and lessons learned with strategy and in-depth reporting (weekly/monthly/PCAs) of campaign results to clients. >Be a thought leader in digital media optimization, developing and implementing new ways of working to ensure we maintain a high level of operational excellence including testing. >Escalating any key issues or concerns where you need further support. Show less

  • Ruotecompany INTL - official representative of brand WSP Italy in Russia
    • Belgorod, Russia
    • Internet Marketing Specialist (remote work)
      • Feb 2014 - Jun 2016

      - Create, publish and promote marketing content. - Administration of the Web sites. - Preparation of marketing materials, including the creation of brochures, films, information flyers, newsletters. - SEO optimization. - Development and implementation of marketing strategy. - Creation and control advertising campaigns of Google Adwords and Yandex direct. - Google Analytics, Yandex Metrica. - Generation of ideas. - Control of marketing expenditures and reporting. - Cooperation with SEO specialists, graphic designers, copywriters. - Management and control of web-sites, landing pages. - Coordination and implementation of campaigns in social media. - Maintain groups in FB, G +, VK, Twitter. Show less

  • Itaro ltd. - official representative of brand WSP Italy in Ukraine
    • Ivano-Frankivsk Region, Ukraine
    • Senior Marketing Specialist
      • Mar 2013 - Jun 2016

      - Development and implementation of marketing strategy. - Conducting market research. - Create, publish and promote marketing content. - Administration websites. - Building a corporate image in the external environment and internal business. - Preparation of marketing materials, including the creation of brochures, videos, newsletters and web content. - SEO optimization. - Conducting Google AdWords, Yandex Direkt. - Google Analytics, Yandex Metrika. - Promoting business through social media, service FB, G +, VK, Twitter. - Generating ideas. - Designing, testing and selection of the concept of communication. - Active cooperation with the sales team. - Control of the marketing expenses. - Co-operation with positioners (SEO), graphic designers, copywriters. - Managing and supervising the creation of websites rankings, landing pages. Show less

  • DBA - Advancement and promotion of websites.
    • Ivano-Frankivsk Region, Ukraine
    • Sales and Marketing Manager
      • Oct 2012 - Mar 2013

      - Active phone sales. - Maintaining good relationships with customers. - Preparation of presentations. - Writing and editing marketing texts. - Administration Web sites. - Active phone sales. - Maintaining good relationships with customers. - Preparation of presentations. - Writing and editing marketing texts. - Administration Web sites.

Education

  • Ivano-Frankivsk National Technical University of Oil and Gas
    Specialist (BA/MA-equivalent), Computer Systems and Networks
    2009 - 2012
  • College of electronic devices of Ivano-Frankivsk National University of Oil and Gas
    Junior Specialist, Computer Systems and Networks
    2005 - 2009

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