Mentor at Veri Bilimi Okulu

• Mar 2022 - Present

Projects:- Customer Segmentation with Using RFM & K-Means Clustering - CLTV : BG-NBD and Gamma Gamma Models- Association Rule Learning- Memory Based & Model Based Recommendation Systems - Data Manipulation- Data Visualization- Exploratory Data Analysis (EDA) & Data Processing- Feature Engineering & Extractions- Boosting ML Algorithms such as Gradient Boosting, XGBoost, LightGBM, CatBoost- Bagging Algorithms such as Random Forest- Unsupervised Machine Learning (K-Means, PCA, Hierarchical Cluster Analysis)- House Price Prediction with ML Models and Hyperparameter Optimization- Salary Prediction with ML Models and Hyperparameter Optimization- Telco Churn Prediction with Using Ensemble Learning- Churn Prediction with PySpark- Time Series with Machine Learning Algorithms & Statistical Aspect (ARMA, ARIMA, SARIMA)- Demand Forecasting with LightGBM Algorithm- A-B Testing - Amazon Reviews Sorting, Scoring- Natural Language Processing (NLP)- Sentiment Modeling for Amazon Reviews- Regex Show less

Teaching Asisstant at Veri Bilimi Okulu

• Aug 2021 - Present

Data Science Bootcamp Participant

• May 2021 - Aug 2021

Senior Manager - Data Science & Analytics at Wunderman Thompson

• Jul 2021 - Present

• Providing strategic consultancy to Clients serving in several sectors such as Automotive, FMCG, Retail in the field of CRM, Data Science, Data Analytics, BI and Digital Contexts. • Designing and recommending personalized projects based on Customer & Marketing Data Analytics that contributes to Client’s strategies and KPI metrics. • Leading Client’s & Agency's internal teams and 3rd party stakeholders in the coordination processes of projects. • Achieving data analysis and reporting in depth or creating Machine Learning models to enrich business insights and creating 360 view. • Creating dashboards to visualize data and offer solutions based on business needs. Show less

Data Analysis and Modelling Unit Manager

• Apr 2018 - Jul 2021

o Leading a team responsible for analytics and campaign management. o Profiling customers according to behavior and product usage and building propensity models to support marketing and sales strategies. o Creating CRM strategies by analyzing customer past behaviors and preparing a roadmap to increase customer satisfaction o Building analytical models for increasing the productivity of marketing campaigns. o Designing and implementation of CRM campaigns for Customer/Channel activation, Cross-Sell/ Up-sell, Win-back, Churn and Retention activities and reporting. o Data Mart development for data analysis, BI needs and reporting. o Working as a project Leader of big CRM projects and coordinate the technical & parts. Skills: SQL, SPSS, Phyton, Datamining, Modelling, Business Intelligence, Decision Analysis, Predictive Analytics, Power BI, Show less

Data Scientist

• Mar 2015 - Apr 2018

o Analyzing the customer data and customer habits in order to create customer-targeted campaigns. o Conducting necessary analyzes and target audience studies in order to gain new customers, to ensure deepening in customers, to create sustainable relationships and to increase customer satisfaction in line with the marketing needs. o Customer Segmentation, analytical models and Data Mining for increasing the productivity of marketing campaigns. o Target tracing on certain KPI’s on Products & Services (Cross Sales, Churn Rates, Campaign Optimization). o Designing customer and product Data Mart. o Determining demands for designing customer loyalty programs and life cycles, and integrating them with the campaign module. Show less

BI Developer

• Aug 2014 - Jul 2015

o Creation and development of Financial Data Mart & Ad-Hoc Reports to be used by finance business units. o Systematic development of official notifications and reports that the bank is obliged to make to official institutions. o Business Object reporting & universe design. o Creation and development of Financial Data Mart & Ad-Hoc Reports to be used by finance business units. o Systematic development of official notifications and reports that the bank is obliged to make to official institutions. o Business Object reporting & universe design.

Analytical CRM Analyst

• Mar 2012 - Jun 2014

o Development of the CRM campaign module. o Making and organizing project requests for the execution of CRM projects. o Establishing campaign Data Mart. o To provide campaign organization with business lines; determining the right target audience based on the content of the campaign and the targeted success point and ensuring the interpretation of customer data. o Performing the target audience analysis determined with SQL for providing campaign management through relevant channels by analyzing potential customers. o Creating the customer life cycle and automating it with online-batch campaign setups. o Analyzes to report the success of the campaign on a channel and product basis. Show less

Lecturer

• Sep 2008 - Sep 2011