Özge Akyıldız Yakan, M.A.

Scania Marketing Assistant Manager at Scania TR
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Contact Information
Location
Istanbul, Istanbul, Turkey, TR
Languages
  • English Professional working proficiency

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Experience

    • Motor Vehicle Manufacturing
    • 1 - 100 Employee
    • Scania Marketing Assistant Manager
      • Sep 2022 - Present
    • Türkiye
    • Motor Vehicle Manufacturing
    • 700 & Above Employee
    • VW After Sales Training Assistant Manager
      • Apr 2016 - Sep 2022

      Analysis of dealer/service training needs, Management of dealer personnel process, new product and communication trainings, Making long-term plan of all training activities, Providing non technical and new model trainings for dealer personnel, Develop and adaptation and implementation of training programs, Analyzing the needs of the dealers by visiting and providing training on site, Development and Management of Training Instructors, Organize Service Advisors and… Show more Analysis of dealer/service training needs, Management of dealer personnel process, new product and communication trainings, Making long-term plan of all training activities, Providing non technical and new model trainings for dealer personnel, Develop and adaptation and implementation of training programs, Analyzing the needs of the dealers by visiting and providing training on site, Development and Management of Training Instructors, Organize Service Advisors and Service/Parts Manager Skills Olympics, Organize service advisors, customer relations, parts mangers and service managers Trainings and certification programs that are strictly followed up by VW AG, Developed and delivered all non technical training materials and organized new product trainings for all employers of VW Turkey, Target group consists of 1500 employees (service advisor, customer relations, parts manager and after sales manager), Learning brand basic education by attending education trainings (Train the Trainer) in Germany, Designed product, process and behavior and training contents in line with field needs Designed, implemented and planned strategic customer engagement site personnel trainings. Launched an LMS to support its online education strategy and streamline reporting. Make sure the content is live and up-to-date covering retail priorities. Active leadership and contribution to key retail initiatives. Create an orientation program for the Retail Team and a communication and implementation plan for behavioral development. Show less Analysis of dealer/service training needs, Management of dealer personnel process, new product and communication trainings, Making long-term plan of all training activities, Providing non technical and new model trainings for dealer personnel, Develop and adaptation and implementation of training programs, Analyzing the needs of the dealers by visiting and providing training on site, Development and Management of Training Instructors, Organize Service Advisors and… Show more Analysis of dealer/service training needs, Management of dealer personnel process, new product and communication trainings, Making long-term plan of all training activities, Providing non technical and new model trainings for dealer personnel, Develop and adaptation and implementation of training programs, Analyzing the needs of the dealers by visiting and providing training on site, Development and Management of Training Instructors, Organize Service Advisors and Service/Parts Manager Skills Olympics, Organize service advisors, customer relations, parts mangers and service managers Trainings and certification programs that are strictly followed up by VW AG, Developed and delivered all non technical training materials and organized new product trainings for all employers of VW Turkey, Target group consists of 1500 employees (service advisor, customer relations, parts manager and after sales manager), Learning brand basic education by attending education trainings (Train the Trainer) in Germany, Designed product, process and behavior and training contents in line with field needs Designed, implemented and planned strategic customer engagement site personnel trainings. Launched an LMS to support its online education strategy and streamline reporting. Make sure the content is live and up-to-date covering retail priorities. Active leadership and contribution to key retail initiatives. Create an orientation program for the Retail Team and a communication and implementation plan for behavioral development. Show less

    • Senior Marketing Manager
      • Dec 2013 - Feb 2015

      Research the competitive companies and the activities in the market, Defining and generating strategies, goals and plans for the projects to be implemented, Analyse the sectors to improve the company’s client profile and to follow market trends, Create and track the sales&marketing budget. Create digital and social media communications plan and planning PR activities. Research the competitive companies and the activities in the market, Defining and generating strategies, goals and plans for the projects to be implemented, Analyse the sectors to improve the company’s client profile and to follow market trends, Create and track the sales&marketing budget. Create digital and social media communications plan and planning PR activities.

    • Türkiye
    • Motor Vehicle Manufacturing
    • 300 - 400 Employee
    • Service Planning Executive
      • Jul 2012 - Aug 2013

      Controlling workshop efficiency and capacity, Comparing daily planned capacity with realized capacity and examining the variations, exploring the reasons and taking actions after evaluating the situation with service advisors and/or formens, Analyzing the seasonal variations of the possible waste times of the workshop capacity, examining the past statistics and forecasting the variations accordingly, Controlling the effective usage of the system by all users, providing assistance if… Show more Controlling workshop efficiency and capacity, Comparing daily planned capacity with realized capacity and examining the variations, exploring the reasons and taking actions after evaluating the situation with service advisors and/or formens, Analyzing the seasonal variations of the possible waste times of the workshop capacity, examining the past statistics and forecasting the variations accordingly, Controlling the effective usage of the system by all users, providing assistance if necessary, Reporting of monthly data on a regular basis of branch as a responsible of COBIS (Corporate Business Information System) - is a ERP software-based to BMW AG, Master Data Management of Incadea and E-Learning projects are the first projects to be managed, Preparation of maintenance contracts for fleet companies, Providing work to ensure customer satisfaction and customer loyalty, Suggesting campaigns (sale of spare parts and accessories, seasonal maintenance, CRM campaigns, etc.) organization in collaboration with the marketing department. Reporting the results of the campaign and shared with the team, Announcing the aftersales campaigns to the related personnel, following the campaign results and preparing reports related to results.   

    • Planning Specialist
      • Jul 2011 - Jul 2012

    • Planning Advisor
      • Jul 2008 - Jun 2011

    • Türkiye
    • Machinery Manufacturing
    • 700 & Above Employee
    • Intern-Service Department
      • Jun 2007 - Jul 2008
    • Türkiye
    • Manufacturing
    • 300 - 400 Employee
    • Intern-SAP
      • Jul 2006 - Aug 2006
    • Intern-R&D
      • Jun 2006 - Jul 2006

Education

  • İstanbul Bilgi Üniversitesi
    Master of Arts (M.A.), Marketing Communication Master Programme
    2011 - 2013
  • Kocaeli Üniversitesi
    Bachelor's degree, Industrial Engineering
    2004 - 2008
  • Lüleburgaz Anadolu lisesi

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