Érica Conceição

UX Writer | Content Designer at Bradesco at DEx01
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Location
Greater Salvador, BR

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Experience

    • Brazil
    • Design
    • 1 - 100 Employee
    • UX Writer | Content Designer at Bradesco
      • Aug 2022 - Present

      - Guides UX writers on their work duties, assign them tasks and analyze work reports - Composes cohesive product narratives and enhance brand voice - Advocates for product consumer’s needs and design UX content accordingly - Manages the UX writer team - Identifies experience impacts as a whole with Product Owners, UX/UI designers and developers - Creates user flows together with UX/UI designers. - Guides UX writers on their work duties, assign them tasks and analyze work reports - Composes cohesive product narratives and enhance brand voice - Advocates for product consumer’s needs and design UX content accordingly - Manages the UX writer team - Identifies experience impacts as a whole with Product Owners, UX/UI designers and developers - Creates user flows together with UX/UI designers.

    • Switzerland
    • Software Development
    • 1 - 100 Employee
    • Translator
      • May 2022 - Feb 2023

      Translate articles from English to Portuguese Translate articles from English to Portuguese

    • United States
    • Business Consulting and Services
    • 700 & Above Employee
    • UX Writer | Content Designer
      • Aug 2021 - Aug 2022

      - Creates content for Bradesco Mobile Banking in the Open Finance project, considering UX Writing and accessibility principles - Identifies experience impacts as a whole with Product owners, UX/UI designers and developers - Creates texts for advertising campaigns (email marketing, Landing page, newsletters, SMS, Push, videos, etc.) - Applies SEO (Search Engine Optimization) techniques - Writes and edits texts in Adobe XD - Creates user flows together with UX/UI designers - Creates content for Bradesco Mobile Banking in the Open Finance project, considering UX Writing and accessibility principles - Identifies experience impacts as a whole with Product owners, UX/UI designers and developers - Creates texts for advertising campaigns (email marketing, Landing page, newsletters, SMS, Push, videos, etc.) - Applies SEO (Search Engine Optimization) techniques - Writes and edits texts in Adobe XD - Creates user flows together with UX/UI designers

    • Retail
    • 100 - 200 Employee
    • English teacher
      • Jul 2020 - Jul 2022

      - Teaches English to adults and children through engaging lessons and activities; - Produces content to be used in class; - Creates lessons plans through a creative and communicative approach and adapting according to the student. - Teaches English to adults and children through engaging lessons and activities; - Produces content to be used in class; - Creates lessons plans through a creative and communicative approach and adapting according to the student.

    • Brazil
    • Food and Beverage Services
    • Copywriter
      • Apr 2021 - Aug 2021

      - Developed strategic English content in the area of entrepreneurship and innovation for Vale; - Managed strategic internal communication for Vale's project. - Created storytelling for PowerPoint presentations about solutions, application of digital transformation and innovation in companies; - Understood customer requests and created storytelling for Powerpoint presentations about solutions. - Reviewed and wrote texts for reports and landing pages. - Developed strategic English content in the area of entrepreneurship and innovation for Vale; - Managed strategic internal communication for Vale's project. - Created storytelling for PowerPoint presentations about solutions, application of digital transformation and innovation in companies; - Understood customer requests and created storytelling for Powerpoint presentations about solutions. - Reviewed and wrote texts for reports and landing pages.

    • Egypt
    • Human Resources
    • 1 - 100 Employee
    • Freelance Translator | Proofreader | Content writer
      • Jul 2017 - Apr 2021

      - Translates journalistic, technical texts from English/French to Portuguese. - Proofreads journalistic and technical on RH, TI and Health texts; - Writes contents for blogs applying copywriting and optimization of texts with SEO techniques; - Maintains a good management and organization of tasks to meet deadlines; - Negotiates prices; - Uses of Kanban agile methodology for demand management; - Searches for references and keywords related to the topic to increase the quality of the texts. Show less

    • Receptionist
      • May 2019 - Feb 2020

      - Checked-in and Checked-out more than 110 national and international customers every day; - Was responsible for booking rooms; - Translated warning messages; - Trained beginners; - Answered guests' inquiries by email and phone; - Allocated rooms; - Reviewed reservations to solve small problems or respond to customer requests; - Relocated guests due to overbooking. - Checked-in and Checked-out more than 110 national and international customers every day; - Was responsible for booking rooms; - Translated warning messages; - Trained beginners; - Answered guests' inquiries by email and phone; - Allocated rooms; - Reviewed reservations to solve small problems or respond to customer requests; - Relocated guests due to overbooking.

    • United States
    • Translation and Localization
    • 700 & Above Employee
    • Social media evaluator
      • Jan 2019 - Jan 2020

      Provided detailed feedback on advertisements considering appearance, relevance, overall quality as well as cultural relevance in Brazil. Provided detailed feedback on advertisements considering appearance, relevance, overall quality as well as cultural relevance in Brazil.

    • Brazil
    • IT Services and IT Consulting
    • 1 - 100 Employee
    • UX Writer | Proofreader | Translator
      • Apr 2015 - Jul 2018

      - Performed various translations and localization (cross-cultural adaptation) duties from English to Portuguese and Spanish; - Proofread, edited LG user guides and software for smartphones and tablets. - Wrote texts that aim to inform and teach the end customer how to use the functions and applications. - Wrote clear, consistent technical texts with a focus on user experience applying UX Writing and Technical Writing techniques. - Helped spot any errors before product launch and received high praise from my leader. - Documented writing standards for new technical words. - Communicated with functional teams; - Partnered with other writers within the organization to leverage and share ideas; - Evaluated the usability of new and existing products, and made constructive suggestions for change; - Upheld strict confidentiality policy when translating all materials. Show less

    • Reader for blind person and visually impaired person
      • Oct 2013 - Oct 2015

      - Read the ENEM exam for blind person and visually impaired person. - Read the ENEM exam for blind person and visually impaired person.

    • English monitor
      • Aug 2014 - Apr 2015

      - Taught English to more than 100 students through Moodle platform and traditional English classes; - Created lessons plans using a communicative and creative approach; - Was trained every week by experimented teachers; - Evaluated students' level of English and matched them with the appropriate classes. - Taught English to more than 100 students through Moodle platform and traditional English classes; - Created lessons plans using a communicative and creative approach; - Was trained every week by experimented teachers; - Evaluated students' level of English and matched them with the appropriate classes.

    • English teacher
      • Apr 2013 - Apr 2014

      - Taught students of different ages on grammar, writing, reading, speaking, listening through traditional English classes; - Created lessons plans. - Taught students of different ages on grammar, writing, reading, speaking, listening through traditional English classes; - Created lessons plans.

Education

  • Unyleya
    Pós-graduação em User experience (UX) e User interface (UI), Design e Comunicação Visual
    2023 -
  • Awari
    Intensivo de UX Writing
    2021 - 2021
  • Estácio de Sá University
    Pós-graduação em tradução de inglês, Interpretação e Tradução de Idiomas
    2016 - 2018
  • Federal University of Bahia (UFBA)
    English language teaching, Licenciatura em Língua Inglesa
    2010 - 2014

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