Experience

AŞKALE ÇİMENTO SANAYİ T.A.Ş.

• Deputy General Manager of Cement Sales & Rmx

  • Feb 2021 - Present

• Rmx & Aggregates Director

  • Jun 2020 - Feb 2021



Votorantim

• Brazil
• Construction
• 700 & Above Employee

• Board Member and Commercial Director

  • Jan 2013 - 2019

  *Managed all strategic, sales and marketing activities of Votorantim Cimentos Cement Business Unit in Turkey. *Achieved a total of 735 MTL EBITDA (average 20 % EBITDA Margin) in the last 6 consecutive years and 526 MTL turnover management per year. *Managed a Marketing and Sales team of 23 Strategical Marketing Manager, Technical Marketing Manager, Sales Region Managers, Sales Responsibles, Logistic Responsible, Technical Responsibles and Customer Admins. *Led portfolio of 430 customers in different segments and in 4 geographic regions out of 7 regions in Turkey. *Zero bad debt with tough credit risk system which is created in house. *Selected among 7 countries (Europe – Asia region) to lead the Marketing and Sales team in Lafarge – Holcim Acquisition Project which was the largest confidential acquisition project in company history. *Led the Marketing and Sales projects, procedures and reporting such as; New Pricing Methodology is set together with SKP-consultants. Market Intelligence system is set and online tracking of Market Shares in all segments in all Micro markets is achieved. *Led Customer Satisfaction Surveys with outsource consultants and satisfaction rate is measured in between 82,8% and 86% in the last 7 years. *Designed new branded products (Cempower, Goldcem) to satisfy the needs and expectations of both end users (early strength, high final strength) and company (less CO2 emissions, high contribution margin 40% , less clinker usage 10%). *Integrated new reporting tool-Qlik Sense over SAP database system. Eg. Market Intelligence and Margin analysis reports are constructed to closely follow market share and profitabitability of customers, markets and company. Show less



Cimpor

• Portugal
• Wholesale Building Materials
• 100 - 200 Employee

• Commercial & Logistic Director

  • Mar 2007 - Dec 2012

  *Managed all strategic, sales and marketing activities of Cimpor Cement Business Unit in Turkey. *Achieved a total of 308,5 MTL EBITDA (average 13 % EBITDA Margin) in the last 5 consecutive years and 295 MTL turnover management per year. *Managed a Marketing and Sales team of 28 Strategical Marketing Manager, Technical Marketing Manager, Sales Region Managers, Sales Responsibles, Logistic Responsible, Technical Responsibles and Customer Admins. *Led portfolio of 385 customers in different segments and in 4 geographic regions out of 7 regions in Turkey. *Zero bad debt with tough credit risk system which is created in house. Customers are rated considering their collection and guarantee letter coverage. *Led Customer Satisfaction Surveys with outsource consultants and satisfaction rate is measured in between 82% and 84% in the last 5 years. *Managed both inbound and outbound logistic activities of company. In addition to commercial role in the company, promoted as General Manager of Logistic Company and negative EBITDA (-30 MTL) of logistic company is turned to positive (+15 MTL) in 2 years period by optimizing the routes, lowering the costs and finding alternative goods for back load transportation. Show less



Lafarge Cement

• Malaysia
• Research Services
• 1 - 100 Employee

• Senior Operational Marketing Manager

  • 2002 - Feb 2007

  • Awarded as Second Best Place on Product Development (Cementum) in all over Lafarge Cement countries. Cementum which is the first branded product in Turkish Cement Industry, especially designed for ready mix concrete - end users to satisfy early and final strength expectations of the customers and less clinker usage (10%), high contribution margin (12%) and less C02 emission target of the company. %65 of total bulk cement sales turned to Cementum in 2 years period. • Led advertisement, campaigns and promotion activities together with advertisement agencies to increase the sales of value added products such as Cementum, Karat (Masonry cement). %65 of total bulk cement sales turned to Cementum in 2 years period and 10% of total bagged cement turned Masonry cement(Karat) in 1 year period. • Sales Team Incentive system is set considering both company (Ebitda, Free cash flow) and personal operational targets. Contribution margins are increased 4% in 1st year and 6 % in 2nd year. • Led budgeting processes and tracking actual sales figures monthly with the help of new constructed reporting tools such as Hyperion , Essbase. • Developed a new pricing tool to direct sales to team to track more attractive customers, segments, channels and micro markets considering contribution margins. 2% EBITDA margin increase is achieved. • Conducted market research to measure customer satisfaction & to follow customer behavior. Customer satisfaction rate is measured in between 82% and 86%. • Conducted Logistics optimization project which was based to determine optimum market mix parallel to the marketing plan • Measured customer complaints with the help of Call Center organization and lotus notes database. Customer complaints are increased 90% in 4 years period. Show less



Yibitaş Lafarge

• Sales Planning Manager

  • Apr 1997 - 2001

  • Led Oracle Implemantation process in 8 plants (Order Management, Accounts Receviables Modules), completed succesfully in 1 year period. • Essbase and Hyperion Reporting tools are implemanted over Oracle ERP system to closely follow up the profitaiblity and performance of customers. • Managed export operations of Lafarge Turkey, 10 million USD for year 2001 – 12 million USD for year 2002 through Cementia Trading AG. • Conducted Computer Based Financial modeling, NPV, IRR, EVA and Cash Flow calculations. • Collected and analyzed past years local market data, market share and movements of competitors to make necessary forecasts to prepare domestic sales budget. • Analyzed price and market share of currently available products and the possibility of launching new products and new distribution channels to stay competitive within the market. • Made yearly and monthly sales and cost analysis to determine real contributions coming from each product (after SG&A reduction). Show less



Özkaşıkçı Bulkon Gıda San. ve Tic. A.Ş.

• Export&Import Manager

  • 1994 - 1996

  Export&Import Operations, l/c deals,incentive follow up, custom operations, charter party agreements. Export&Import Operations, l/c deals,incentive follow up, custom operations, charter party agreements.