Experience

VERV EXP | Startup Cuba

• Media Production
• 1 - 100 Employee

• Co-founder/Creative Director

  • Jan 2019 - Present

  Startup Cuba is a media platform existing to create world-class, digestible Latinx-oriented content that builds bridges. We started as a nine-episode documentary series on Facebook about Cuba’s cuentapropistas (entrepreneurs), which drove over 8 million video views in its first twenty-four months. Today, Startup Cuba continues to grow, creating lifestyle content in the space between Cuba and the United States as well as Puerto Rico and Latinx segments throughout the country. Topics of interest are personality-driven and include pop culture and music, featured current events, climate and the environment, and travel and tastemakers. Working with our network of content creators, writers, and social media influencers throughout the US, Cuba, and Latin America, we leverage our skill sets to inform, entertain and show that at the end of the day our differences are what bring us together. Show less



Various Agencies and Clients

• New York + Boston + London

• Content Strategist | Account VP/Director

  • Sep 2016 - Nov 2021

  Seasoned Freelance VP/Director/Group Supervisor of Strategy, Account Services and/or Marketing + Communications with long-standing relationships within agencies and client-side teams *Strong product launch and commercialization experience spanning 15+ years *Keen ability to jump into fast-paced environments and execute when needed most *Responsible for leading and highly contributing to overall Market Launch Strategy *Ideating unique marketing and media tactics through wholistic HCP or client journey *Effectively managing multiple agency partners to produce deliverables within timelines and allocated budget including tracking and managing agency partners *Act as lead in creative brief development while remaining agile and vigilant to shifting audience trends *Direct/produce storytelling projects across verticals (print, video, social, podcast, live + virtual events) *Design-think UX with situational analyses and pilot initiatives aimed to test strategic theories and intersectional audiences *Proactively monitor market trends, competitive pipeline and integrate learnings and insights into development of key engagement tactics including pilot initiatives *Direct the creation of marketing materials and messaging in alignment with strategic insights and with core objectives *Creative lead for video assets, patient interviews and storytelling projects *Work closely with C-Suite to reassess, align and pivot as needed Show less



Girls in Tech, Inc.

• United States
• Education Administration Programs
• 1 - 100 Employee

• Host/Producer, Girls in Tech Podcast

  • Jul 2020 - Oct 2021

  Headline: Girls in Tech Podcast surpasses 10K downloads! Top 25% of podcasts. • Podcast production: guest strategy, research, prep, recording, editing and copywriting • Interview scholars, executives and top creatives in tech across all industries Big problems require big thinking, the kind of thinking tech brings to the table. Listen, subscribe and engage with us on The Girls in Tech Podcast as I interview scholars, executives and creatives who will explore the future of tech and the skills needed the most to drive change in various industries. Learn more: https://bit.ly/2OVNrWs Show less



Craving Cuba Documentary Film

• San Francisco Bay Area, Miami, New Jersey

• Filmmaker, Creator | Producer, Director

  • Mar 2016 - Oct 2020

  Craving Cuba is an award-winning documentary film about the Cuban-American experience and their complicated relationship with Cuba. It explores identity and what it means to be and become American in a time when the whole world is obsessed with Cuba. About Craving Cuba A filmmaker explores the complicated relationship between Cuban-Americans and Cuba. She interviews people throughout the US, strives to balance between conservative and liberal views, questions stereotypes and explores what it means to be Cuban-American in a time when the whole world is obsessed with Cuba. ACCEPTED TO: 2016 Tiburon International Film Festival, 2016 Gasparilla International Film Festival; 2016 Garden State Film Festival; 2016 DocUtah (Sept. 9-10); San Francisco Latino Film Festival (Sept 16-28) Golden Door International Film Festival (Sept 22-25); Chagrin Falls Documentary Film Festival (Oct 5-9); New Jersey Film Festival Spring 2017 WINNER: Audience Best Documentary Feature at Gasparilla International Film Festival Twitter/Instagram: @cravingcuba Facebook: www.facebook.com/cravingcuba TRAILER: https://youtu.be/tnX4r2Wu-b4 Show less



CDM New York

• United States
• Advertising Services
• 100 - 200 Employee

• VP, Account Group Supervisor

  • Sep 2013 - Aug 2016

  CDM NY is an award-winning healthcare advertising agency lead by the principles of Style, Substance, Conviction and Grace. I am currently responsible for planning and setting the strategic direction for brand communications on some of the agency’s largest accounts. Known to have a passion and discipline for ideas, I use my strengths to lead a core account team through tactical planning, project launches and managing complex, high science brands. • Responsible for driving strategy, messaging, tactical planning and execution for 6 million dollar book of business, including digital and print • Maintain and align strategy and tactics with overall brand vision • Provide direction to clients on strategy, POVs, staffing and timelines • Develop annual staffing plan with responsibility for tracking Show less



Cooking for the Clueless, Inc.

• Entertainment
• 1 - 100 Employee

• Co-founder, Executive Producer

  • Jul 2008 - Aug 2013

  Cooking for the Clueless is an award-winning DVD series, blog and active website that helps a ‘clueless’ generation gain confidence in the kitchen. As co-founder and executive producer, I hired crew/talent, prepared set design and production scheduling for 4-day shoot. Post shoot, I led our team to successfully launch the brand, website, social media and publicity campaigns and continued producing, writing and editing ongoing posts and webisodes with celebrity chefs and local foodies. • 2012 Nominee for Best Food Program on the Web (Fridays with Fabio Viviani) • Winner of 2010 Tasty Award for Best Food DVD or Subscription Series • Secured key national media placements and acted as on-camera spokesperson (TV, print, radio, internet) • Developed and maintain fruitful relationships with Food & Beverage media, celebrities and producers Show less



Prochilo Health Inc.

• Advertising Services
• 1 - 100 Employee

• Account Director

  • Aug 2006 - Aug 2013

  Prochilo Health is a health care advocacy relations and communications firm with capabilities in New York, Washington, D.C. and Miami. I have been responsible for planning and producing brand and integrated marketing experiences for clients with focus on multicultural, foundation, NGO, experiential, PSA & video production, social media strategy, website architecture, budget/vendor management and cross-team collaboration. • Organized multi-city story circles and collaborated with playwright in developing Beyond the Diagnosis: Más allá del diagnóstico, short plays to raise awareness about HIV/AIDS in Latino Communities. Successfully publicized and recruited full houses in San Antonio, Miami & Los Angeles • Securing celebrity spokespeople . Developing PSA messaging and managing production team to complete project under tight deadline for premiere during United States Conference on AIDS and the Many Women One Voice initiative, targeting African American women in the U.S. Show less