Experience

insight-studio

• Russian Federation
• Design Services
• 1 - 100 Employee

• Chief Researcher

  • Dec 2016 - Present

  I build bespoke research solutions to help clients better understand their audiences and uncover market insights. My engagements vary from end-to-end market research, to support with analytical parts of a project, to pure research consultancy. My clients have praised me for adaptability, creativity and ease of working with. Some of my key achievements: - Created bespoke multi-variable metrics complemented by custom-made dashboards, e.g. Brand Equity Index, Consumer Segment Valuation Index etc. - Designed visual outputs enabling easy and effective access to data - Developed blueprints for analysis and reporting on complex data sets and created tutorials to help future data users adapt them for their needs - Identified data problems and proposed effective solutions, which were successfully implemented, and data reissued - Supported clients with analysis and reporting for several complex multi-market quantitative studies


TRIPTK
• United States
• Business Consulting and Services
• 1 - 100 Employee
• Quantitative Consultant

  • Jan 2021 - Present

Bright/Shift
• United Kingdom
• Advertising Services
• 1 - 100 Employee
• Head of Insight

  • Jan 2021 - Present

John Lewis Partnership
• United Kingdom
• Retail
• 700 & Above Employee
• Insight & Research Consultant

  • Jun 2022 - Dec 2022


IPG Mediabrands

• United States
• Advertising Services
• 500 - 600 Employee

• Senior Worldwide Research Manager

  • Jun 2013 - Aug 2015

  This role concentrated on managing international client research, as well as our own global Thought Leadership studies. This was complex, multi-market and multi-language work, involving lots of moving parts, all requiring constant project management in order to stay on track. The diversity of my tasks ranged from managing compound budgets to overseeing analyses and reporting; from negotiating with suppliers to dealing with client relations; from problem solving to designing project plans. In this role I was praised for openness, efficiency and creative problem solving. Some of my key achievements: - Developed, launched and delivered an international sales funnel and brand tracking study for Amazon Kindle, which was the agency’s key account - Established agile methodologies for monthly relaunches of the Amazon Kindle Tracker in all individual markets, and ongoing delivery of the insights to different stakeholders within the client’s organisation - Collaborated on agency’s flagship Thought Leadership (mix method) studies, which were presented at key conferences - Negotiated a network-level partnership with a top global research provider, giving our agencies cost-effective and instant access to respondents - Formalised best-practice research procedures and produced training materials on how to follow these



Initiative

• India
• Appliances, Electrical, and Electronics Manufacturing

• Worldwide Research Manager

  • Jun 2009 - Jun 2013

  The key focus of this role was running the global, proprietary consumer panels. I was responsible for managing the refreshes of all the pre-existing panels across 50+ markets, setting up new ones, overseeing amendments to the core questionnaire and handling the global roll-out of the updated versions. I also oversaw the process of integrating the panel data into the media-planning tools. The worldwide scope of this role also involved managing research and analysis for global pitches, Thought Leadership studies, and international clients. In this role I was praised for conscientiousness, flexibility and commercial focus. Some of my key achievements: - Optimised launch procedures for proprietary consumer panels in 50+ markets, significantly decreasing the average new market or new wave launch time - Optimised proprietary consumer panels survey, resulting in a decreased average interview time and an increase in overall respondent satisfaction - Created a data integration and visualisation tool for multi-market analysis - Collaborated with our in-house data scientists on major client projects - Delivered several global Thought Leadership (mix method) studies that were presented at international conferences, including the Cannes Lions Festival



BBC

• Italy
• Technology, Information and Internet
• 1 - 100 Employee

• Audience Insight Executive, BBC World News

  • Aug 2005 - Oct 2008

  My role at BBC World News supported the Editorial and Air Times Sales teams with audience insight and measurement. In addition to working with the standard industry tools, I also managed the BBC World News’ global audience panel, nowadays called - BBC Global Minds. This project continuously provided an invaluable editorial insight, as well as an ongoing evaluation of the major advertising campaigns which ran on the channel. In this role I was praised for resourcefulness, diligence and “can do attitude” Some of my key achievements: - Developed benchmarking and report automation for a weekly advertising tracker, a survey run on the channel’s global audience panel - Designed and delivered a flagship travel study featured on BBC World News’ travel show, and used by the airtime sales team as a main source of insight for the travel sector - Designed and delivered a major study revealing viewers’ attitudes towards each of the European nations, which consequently informed the strategies of several international tourist boards - Collaborated on a major global qualitative study, which ultimately led to the rebranding of BBC World to BBC World News