Zuzana Segieth (Musilová)
Senior Brand Manager at LUXUM Beauty- Claim this Profile
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English Full professional proficiency
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French Elementary proficiency
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Czech Native or bilingual proficiency
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German Full professional proficiency
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Bio
Experience
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LUXUM Beauty
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Germany
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Cosmetics
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1 - 100 Employee
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Senior Brand Manager
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May 2021 - Present
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BERVA Berliner Versicherungsagentur GmbH & Co. KG
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Germany
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Insurance
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1 - 100 Employee
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Online Marketing Assistant
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Jan 2019 - Apr 2021
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Nobilis Group
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Personal Care Product Manufacturing
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100 - 200 Employee
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Brand Manager
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Apr 2016 - Apr 2021
Managing established Premium Fragrance Brands (by Kilian, Etro, Clive Christian, Helmut Lang) as well as Newcomers (Premiere Note, Bois 1920, Ramon Monegal, Vilhelm Parfumerie) in niche segment at German and Austrian Market Responsible for:● Adaption and implementation of international marketing strategy for each brand● Launch of new brands at the market (e.g. Odin, Premiere Note, Helmut Lang)● Communication and brand information towards the sales team, points of sales and final consumers● Daily information exchange and reporting to the counterparts at the brands' side and with the local sales team● Budget and stock management and controlling● Creation of umbrella promotions for Top_Exclusive (group of premium brands) merging the capacities and costs to promote the whole sector Show less
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Junior Brand Manager
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Sep 2013 - Mar 2016
Managing Premium Fragrance Brands from all over the world, such as Kilian, Creed, Etro, Clive Christian and Bond No.9. at German and Austrian Market Responsible for:● Implementation and adaption of the international marketing strategy for each brand● Transmission and communication from the brands towards the sales team, points of sales and final consumers● Daily communication and reporting to the counterparts at the brands' side and with the local sales team● Budget and Forecast management and controlling Show less
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WHU - Otto Beisheim School of Management
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Germany
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Higher Education
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200 - 300 Employee
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Program Assistant Kellogg-WHU Executive MBA
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Jul 2013 - Aug 2013
● preparation of assessment centers ● assistance of current students and management of the programm ● preparation of assessment centers ● assistance of current students and management of the programm
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L'Occitane en Provence
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United States
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Financial Services
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1 - 100 Employee
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Marketing Specialist
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Oct 2012 - Jan 2013
• Development and completion of strategic learning tools for Christmas 2012 • Implementation of new communication channel on YouTube for L'OCCITANE Czech and Slovakia• Translations of new website layouts and contents
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Brand Manager
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Aug 2011 - Sep 2012
Development and management of L’OCCITANE brand and marketing team in Central Europe (CZE, SVK, HUN)• Creation and implementation of marketing plan, budget and strategy with evaluations and follow ups• Management of international marketing team of 4 subordinates (CZE & HUN) – distribution of tasks and duties in operational and executional sphere • Daily communication with international management in Geneva – consultations, reporting, analytic support • Communication with media and journalists on daily basis, preparation of PR and media outcomes, creation of media plan• Products orders Show less
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CRM Marketing Specialist
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Sep 2010 - Jul 2011
• Support of brand manager and merchandising expert (analysis, reporting, creation of initiatives, visuals and implementation of new campaigns in POS) • Management, development and change of loyalty club in Central Europe• Management, development and change of CEu e-shops back-office • Management and development of communication on social platforms• Translations and graphical adaptation for PR, CRM and on-line communication
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Marketing Assistant
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Apr 2010 - Aug 2010
• Support of brand manager and merchandising expert (analysis, reporting, creation of initiatives, visuals and implementation of new campaigns in POS) • Translations and graphical adaptation for PR, CRM and on-line communication
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Education
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University of Economics in Prague
Master degree, International Business -
Norwegian School of Economics (NHH)
International Trade -
University of Economics in Prague
Bachelor's degree, International Trade -
Gymnázium dr. A. Hrdličky