Zuzana Kaločová
Brand Marketing Manager at STILL Czech Republic- Claim this Profile
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angličtina Professional working proficiency
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čeština Native or bilingual proficiency
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Bio
Experience
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STILL Czech Republic
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Czechia
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Mechanical Or Industrial Engineering
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1 - 100 Employee
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Brand Marketing Manager
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Jan 2022 - Present
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ALEF CZ
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Czechia
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IT Services and IT Consulting
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1 - 100 Employee
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Marketing Specialist
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Feb 2020 - Dec 2021
Definovaní a naplňování dlouhodobé globální marketingové strategie a corporate identity ALEF Group ve spolupráci s Cisco. End-to-end rozvoj marketingových a PR aktivit v rámci produktového portfolia Cisco, definovaných dlouhodobou globální strategií rozvoje produktů a brandu. Řízení a výběr subdodavatelů, agentur a médií. Návrh a správa kvartálních rozpočtů a jejich alokace pro dané aktivity. Řízení a správa claimování prostředků za ukončený kvartál. Dohled a řízení všech daných aktivit od návrhu až po vyhodnocení. Správa sociálních sítí a grafických materiálů, plánování a realizace online – offline eventů a konferencí, online kampaně, webové stránky, mailingy, datasheety, produktové prezentace, produkce audio – video contentu, product launche, PR články a sponzoring. Zakladatelka projektu #CiscoGeek.Defining and fulfilling the long-term global marketing strategy and corporate identity of ALEF Group in cooperation with Cisco. End-to-end development of marketing and PR activities within the Cisco product portfolio, defined by a long-term global product and brand development strategy. Selecting subcontractors, agencies and media. Creating and claiming quarterly budgets and their allocation. Implementing and executing online & offline events and conferences, online campaigns, websites, mailings, datasheets, product presentations, production of audio & video content, product launches, PR articles and sponsorship. Founder of the #CiscoGeek project.
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Students' Nobel NightCap
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Sweden
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Events Services
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Overall Room Manager
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Aug 2019 - Jan 2020
Volunteer position. Coordinated and supervised Students' Nobel NightCap for more than 1800 guests. Team leader of 20+ workers across various teams. Volunteer position. Coordinated and supervised Students' Nobel NightCap for more than 1800 guests. Team leader of 20+ workers across various teams.
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Account Manager
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Jan 2018 - Dec 2018
Created efficient marketing campaigns, and built long-lasting client relationships. Oversaw numerous digital campaigns, including engaging with target audiences and boosting reach with strategic ad placements. Created efficient marketing campaigns, and built long-lasting client relationships. Oversaw numerous digital campaigns, including engaging with target audiences and boosting reach with strategic ad placements.
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Head of Info Center
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Jun 2017 - May 2018
Volunteer position. Managed a team of 15+ people and ensured that all teams, events and logistics ran smoothly. Successfully designed and maintained inventory management system. Volunteer position. Managed a team of 15+ people and ensured that all teams, events and logistics ran smoothly. Successfully designed and maintained inventory management system.
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Back Office Support
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Nov 2016 - Oct 2017
Performed administrative support for Czech funds, prepared documents for processing and digitization. Performed administrative support for Czech funds, prepared documents for processing and digitization.
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ČEZ
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Czechia
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Electric Power Generation
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700 & Above Employee
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Back Office Manager
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Sep 2014 - Sep 2016
Oversaw communication with foreign suppliers of CEZ Group. Hired, managed and trained team members, established and monitored goals. Team leader of 5-7 workers. Oversaw communication with foreign suppliers of CEZ Group. Hired, managed and trained team members, established and monitored goals. Team leader of 5-7 workers.
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Education
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Metropolitní univerzita Praha
Bakalář (Bc.), Mediální studia -
Södertörn University
Media Studies