Zuzana Binkova
Digital Marketing Manager at MEDICEM- Claim this Profile
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čeština Native or bilingual proficiency
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angličtina Professional working proficiency
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němčina Elementary proficiency
Topline Score
Bio
Hannah Hunt
Zuzka is a powerful visual storyteller with a vast array of skills across the field of marketing. Working alongside her on projects educating expectant mums and healthcare professionals, her talent for creating scientifically accurate and visually engaging content is impressive. Her ability to see from the perspective of her audience, combined with her knowledge of the industry and available tools/techniques means she is unlimited by her creativity. She can effortlessly produce highly effective media that connects deeply with her audience. I have had the privilege of learning so much from her whilst working alongside her. She is a delightful and talented person to work with.
Patrik Jurík
Od začiatku pôsobenia v Mindflow som bol so Zuzkou v priamom kontakte na pravidelných taskoch ohľadom SoMe obsahu, mailingu a prípadne iných kreatív. So Zuz sa mi pracuje skvele, jej jastrabiemu zraku neunikne žiadna hrúbka. Pri vizuáloch cením že pozná kedy mi dôverovať a naopak vie aj skvele poradiť a spoločne zabrainstormovať. Vrámci copywritingu je to moja go-to person.
Hannah Hunt
Zuzka is a powerful visual storyteller with a vast array of skills across the field of marketing. Working alongside her on projects educating expectant mums and healthcare professionals, her talent for creating scientifically accurate and visually engaging content is impressive. Her ability to see from the perspective of her audience, combined with her knowledge of the industry and available tools/techniques means she is unlimited by her creativity. She can effortlessly produce highly effective media that connects deeply with her audience. I have had the privilege of learning so much from her whilst working alongside her. She is a delightful and talented person to work with.
Patrik Jurík
Od začiatku pôsobenia v Mindflow som bol so Zuzkou v priamom kontakte na pravidelných taskoch ohľadom SoMe obsahu, mailingu a prípadne iných kreatív. So Zuz sa mi pracuje skvele, jej jastrabiemu zraku neunikne žiadna hrúbka. Pri vizuáloch cením že pozná kedy mi dôverovať a naopak vie aj skvele poradiť a spoločne zabrainstormovať. Vrámci copywritingu je to moja go-to person.
Hannah Hunt
Zuzka is a powerful visual storyteller with a vast array of skills across the field of marketing. Working alongside her on projects educating expectant mums and healthcare professionals, her talent for creating scientifically accurate and visually engaging content is impressive. Her ability to see from the perspective of her audience, combined with her knowledge of the industry and available tools/techniques means she is unlimited by her creativity. She can effortlessly produce highly effective media that connects deeply with her audience. I have had the privilege of learning so much from her whilst working alongside her. She is a delightful and talented person to work with.
Patrik Jurík
Od začiatku pôsobenia v Mindflow som bol so Zuzkou v priamom kontakte na pravidelných taskoch ohľadom SoMe obsahu, mailingu a prípadne iných kreatív. So Zuz sa mi pracuje skvele, jej jastrabiemu zraku neunikne žiadna hrúbka. Pri vizuáloch cením že pozná kedy mi dôverovať a naopak vie aj skvele poradiť a spoločne zabrainstormovať. Vrámci copywritingu je to moja go-to person.
Hannah Hunt
Zuzka is a powerful visual storyteller with a vast array of skills across the field of marketing. Working alongside her on projects educating expectant mums and healthcare professionals, her talent for creating scientifically accurate and visually engaging content is impressive. Her ability to see from the perspective of her audience, combined with her knowledge of the industry and available tools/techniques means she is unlimited by her creativity. She can effortlessly produce highly effective media that connects deeply with her audience. I have had the privilege of learning so much from her whilst working alongside her. She is a delightful and talented person to work with.
Patrik Jurík
Od začiatku pôsobenia v Mindflow som bol so Zuzkou v priamom kontakte na pravidelných taskoch ohľadom SoMe obsahu, mailingu a prípadne iných kreatív. So Zuz sa mi pracuje skvele, jej jastrabiemu zraku neunikne žiadna hrúbka. Pri vizuáloch cením že pozná kedy mi dôverovať a naopak vie aj skvele poradiť a spoločne zabrainstormovať. Vrámci copywritingu je to moja go-to person.
Credentials
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How to Write a B2B Marketing Plan
LinkedInJan, 2023- Nov, 2024 -
Strategic Thinking
LinkedInJan, 2023- Nov, 2024 -
Writing Ad Copy
LinkedInJan, 2021- Nov, 2024 -
SEO for Social Media
LinkedInDec, 2020- Nov, 2024 -
Certifikovaný instruktor hatha jógy
Karma Yoga s akreditací MŠMTOct, 2020- Nov, 2024
Experience
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MEDICEM
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Czechia
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Medical Equipment Manufacturing
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1 - 100 Employee
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Digital Marketing Manager
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Nov 2022 - Present
- Nastavuji a implementuji strategii digitálního marketingu pro metodu mechanické indukce porodu Dilapan-S. - Starám se, aby nastávající maminky měly informace na dvě kliknutí myší. - Taktéž komunikuji s odborníky na porodnictví na globální scéně, podílím se na natáčení peer sharing videí. - Třetí a neméně důležitou cílovou skupinou jsou distributoři, jejich motivování a příprava podkladů pro komunikaci s koncovým zákazníkem. - Nastavuji a implementuji strategii digitálního marketingu pro metodu mechanické indukce porodu Dilapan-S. - Starám se, aby nastávající maminky měly informace na dvě kliknutí myší. - Taktéž komunikuji s odborníky na porodnictví na globální scéně, podílím se na natáčení peer sharing videí. - Třetí a neméně důležitou cílovou skupinou jsou distributoři, jejich motivování a příprava podkladů pro komunikaci s koncovým zákazníkem.
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Flow nutrition
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Czechia
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Food and Beverage Manufacturing
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1 - 100 Employee
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Online Marketing Specialist
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May 2020 - Present
- I jumped on to the Flow nutrition startup when they had three products. Today, the portfolio includes over 35 all-natural vegan masterpieces. And it's still close to my heart! - I'm mainly in charge of everything related to letters and words - from website copywriting to mailing (both content- and text-wise in Mailchimp), to copywriting ads, and more. - I've been involved in building the biohacking community or rebranding. - In the past, I've also led social media with a focus on research and communication of biohacking topics in an entertaining way. Show less
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PRECIOSA LIGHTING
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Czechia
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Design Services
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100 - 200 Employee
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Online Marketing Specialist
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Aug 2021 - Oct 2022
Strategy: - I created marketing campaigns through a variety of online channels, focusing on high-end B2C and B2B. - I prepared marketing strategies, including budget allocation. - In collaboration with the affiliate directors, we focused on lead generation in selected markets. Exec: - I worked with an external agency on performance marketing. -Managed 8 social networks, including content development, topic ideation, community management, etc. (LinkedIn 18k+ followers, Instagram 55k+, Google My Business, Pinterest, Facebook 80k+) - Copywriting CZ and ENG, light graphic work, idea making. Show less
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Fragile agency
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Czechia
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Advertising Services
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1 - 100 Employee
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Social media & content specialist
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Oct 2018 - Jun 2021
- Social media were the epicenter, I took care of them with love, creativity, and enthusiasm. - I was responsible for the complete management and preparation of content, from graphics or photos to copywriting and paid support. - I worked with tools such as Photoshop, Business Manager, Zoomsphere. - From time to time, I took a break from the keyboard and enjoy working with a camera. - Often, I was communicating with clients, reporting back to them, and coming up with ideas on how to take the brand further. Brands: Sephora Czech Republic, GANT, CzechTrade, La Boheme, La Formaggeria Gran Moravia, Kadernickezbozi.cz, and more. Show less
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spojujenasjoga.cz
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Prague
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External editor
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Mar 2018 - Oct 2018
Part-time job as an external editor. Articles about meditation, mindfulness, and breathing techniques - according to the brief. Part-time job as an external editor. Articles about meditation, mindfulness, and breathing techniques - according to the brief.
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xPORT Business Accelerator VŠE
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Czechia
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IT Services and IT Consulting
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1 - 100 Employee
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PR & marketing intern
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Jan 2018 - May 2018
- During a very dynamic couple of months, my team and I organized the 1st DataFestival (700+ visitors, 20 exhibitors) - I was responsible for communicating with exhibitors. - I also led the communication of the event in the online environment - from the website to Facebook. - During a very dynamic couple of months, my team and I organized the 1st DataFestival (700+ visitors, 20 exhibitors) - I was responsible for communicating with exhibitors. - I also led the communication of the event in the online environment - from the website to Facebook.
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L'Oréal
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France
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Personal Care Product Manufacturing
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700 & Above Employee
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Marketing Intern
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Jun 2016 - Jun 2017
-responsible for hair coloration category, both L'oréal Paris and Garnier -cooperated on launching a new product range of 15 new products in markets across 9 countries of Europe -cooperation on execution of marketing campaigns - monitoring, analysing and reporting on performance of L'Oréal brands and its competitors within the Czech, Slovak and Hungarian market -creation of a content plan for social media (up to 1000 + likes) -communication with a graphic and digital agency, creating POS materials -support of Brand Managers -translations CZ/ENG -localization of packages Show less
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Education
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2015 - 2018
Vysoká škola ekonomická v Praze
Inženýr (Ing.), Mezinárodní obchod -
2016 -
York University - Schulich School of Business
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2012 - 2015
Vysoká škola ekonomická v Praze
Bachelor's degree, International trade
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