Experience

Pixellot - AI-Automated Sports Production

• Israel
• Media Production
• 100 - 200 Employee

• Senior B2C Marketing Manager

  • Feb 2022 - Present

  Leading Pixellot's D2C and Youth marketing. - Managing customer acquisition, lead generation and nurturing activities for the youth and D2C segment. - Managing and optimizing the marketing-to-sales handshake from demand generation to lead qualification and sales enablement tools. - Promoting direct to consumer business. - Marketing partners and affiliates. Leading Pixellot's D2C and Youth marketing. - Managing customer acquisition, lead generation and nurturing activities for the youth and D2C segment. - Managing and optimizing the marketing-to-sales handshake from demand generation to lead qualification and sales enablement tools. - Promoting direct to consumer business. - Marketing partners and affiliates.



RGE Group Ltd.

• Israel
• Broadcast Media Production and Distribution
• 1 - 100 Employee

• OTT Marketing and Data Lead

  • Aug 2017 - Mar 2022

  Leading OTT marketing and commercial go-to-market strategy. Planning, implementation, and management of the marketing efforts for new business verticals. Building D2C strategy, marketing infrastructure, and practices to support these new verticals, specifically from a marketing standpoint. Cross-functional management of all marketing-related teams and activities, including paid media (acquisition and retention), marketing automation (conversion and retention), customer support, creative, design, brand, PR, and content. Highly involved and engaged in product development and decision-making processes, to optimize conversion, customer acquisition, onboarding, retention, churn prevention, and re-acquisition KPI's. Leading data collection, organization, and technological infrastructure integration efforts, in order to unify and connect the company’s user data to marketing and media platforms. Built the data model, implemented a Data Management Platform (Oracle Bluekai) for the company’s multiple digital assets (websites and mobile apps), and created a single user database integrated to a marketing automation system (Oracle Responsys). Implementation and support for sales processes to facilitate new data-related products. Show less



Experitest (now Digital.ai)

• Israel
• Information Technology & Services
• 1 - 100 Employee

• Marketing Manager

  • Aug 2016 - Mar 2017

  Responsible for lead generation (B2B) in a variety of channels; including email marketing, content marketing creation (white papers, webinars, customer case studies, video advertising) and creating marketing partnerships. Marketing automation implementation (Hubspot) and setup based on the lead generation and nurturing strategies. Lead the company's lead nurturing efforts, trying to convert more leads and retain customers. Competitive analysis and market trends. Responsible for the company's social media channels activity (Linkedin, facebook, twitter, youtube etc.). Show less



xwise.com

• Advertising Services
• 1 - 100 Employee

• CRM Marketing Team Leader

  • Jan 2015 - May 2016

  • Direct management of several international brands' internal marketing (B2C). Building the marketing strategy, customer segmentation and ongoing analysis of the marketing materials and activity. Responsible for the CRM activity in order to convert and retain existing customers.• Reporting to the CRM and Operations Managers – Lifecycle & Data, this role included leading a team responsible for planning and executing direct marketing communications designed to encourage specific customer behaviours or maximise customer value using a data centred approach.• Planing and executing direct marketing campaigns based on specific customer segmentation, campaign or behavioural change objectives via email, SMS, onsite messaging, push notifications and custom audiences (Facebook and twitter).• Implement segmented CRM campaigns for activation, retention and reactivation of existing customer database.• Managed the CRM team operations to deliver automated and triggered campaign programmes for various customer segments, life stages and customer journeys.• Delivered a high performing series of automated communications based on a customer’s proposed “next best communication” – to ensure all elements are working towards improving core CRM performance metrics such as customer value, lifetime and month to month repeat rate.• Worked closely with the analysis team to closely monitor campaign performance and customer behaviour to make continuous improvements to message hierarchy, creative and copy based on maximising campaign performance, changing business goals or alignment with team strategy.• Proactively monitoring current customer beahviours and business performance to identify potential opportunities for driving incremental gains.• Worked closely with Creative Services to deliver exciting on brand localised content (both visual and copy). Show less

• Internal Marketing Analyst

  • Aug 2013 - Jan 2015

  Internal marketing and content writing. Customer analysis, development and maintenance of customer segmentation programs. Comprehensive database management.