Experience

Populix

• Indonesia
• Research
• 100 - 200 Employee

• Senior Public Relations Executive

  • Jun 2023 - Present

  Strategic Planning: Develop, execute, and oversee comprehensive PR strategies aligned with the organization's goals and objectives. This includes identifying key messaging, target audiences, and communication channels. Content Development: Create compelling and engaging content, including Press Releases, Newsletter and Infographic Media Relations: Cultivate and maintain relationships with journalists, reporters, editors, and media outlets to secure positive media coverage. Coordinate and manage press releases, media pitches, and interviews. Brand Management: Monitor and maintain the organization's brand image and identity across all communication platforms. Ensure consistency in messaging, tone, and visual elements. Event Management: Plan, coordinate, and execute PR events, press conferences, product launches, and other promotional activities to generate media coverage and enhance the organization's visibility. Measurement and Analysis: Track and evaluate the effectiveness of PR campaigns and initiatives through key performance indicators (KPIs), media coverage analysis, and other metrics. Use insights to make data-driven decisions and refine future strategies. Market Research: Stay updated on industry trends, competitor activities, and emerging communication technologies to ensure the organization remains at the forefront of PR practices. Crisis Management: Lead crisis communication efforts by developing preparedness plans, providing timely responses to incidents, and managing communication during challenging situations to protect the organization's reputation. Show less



Lalamove

• Hong Kong
• Software Development
• 700 & Above Employee

• PR & Communication Specialist

  • Jul 2021 - Jun 2023

  Responsible to create and managing Marketing Communication and Public Relations Plan of Lalamove Indonesia. Execute all of communication plan to increase brand awareness to support marketing and sales objective of Lalamove Indonesia. Job Description: - Develop and planning PR & communication plan monthly, quarterly and yearly. - Build media relations and create media engagement activity for Lalamove Indonesia. - Develop all PR materials for Lalamove Indonesia. - Supervised third party for preparation and distribute all PR materials. - Launching New City, Service and innovation of Lalamove Indonesia. - Reviewed all forms of communication prior release. - Monitoring and planing budget and communication strategy of Lalamove Indonesia. - Reporting and presenting Lalamove Indonesia PR activity to HQ office. Key Achievement: - Increasing up to 120% Media Coverage of Lalamove Indonesia in 2021 - Increasing up to 300% Media Coverage of Lalamove Indonesia in 2022 Show less



Piar Consulting

• Indonesia
• Public Relations and Communications Services
• 1 - 100 Employee

• Junior Public Relations Officer

  • Aug 2020 - Dec 2020

  Responsible to planning and execute PR activity for various industry of client. Handling Press conference, Media Gathering and other PR activity to support all of client objective. Responsible to planning and execute PR activity for various industry of client. Handling Press conference, Media Gathering and other PR activity to support all of client objective.



HartLogic - Entrepreneurship Platform

• Technology, Information and Internet
• 1 - 100 Employee

• Operation Staff

  • Jan 2020 - May 2020



KVB

• Indonesia
• Public Relations and Communications Services
• 1 - 100 Employee

• Associate PR Consultant

  • Oct 2019 - Dec 2019

  Responsible to planning and execute PR activity for various industry of client. Handling Press conference, Media Gathering and other PR activity to support all of client objective.

• Consultant Internship

  • Aug 2019 - Sep 2019



Ministry of Energy and Mineral Resources (ESDM)

• Indonesia
• Oil and Gas
• 700 & Above Employee

• Internship

  • Nov 2018 - Jan 2019

  Intership at Communications, Public Service and Coorporations of Ministry Energy and Mineral Resources Intership at Communications, Public Service and Coorporations of Ministry Energy and Mineral Resources