Zulfina Bashirova

Senior Media Planner at Media Experts
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Contact Information
us****@****om
(386) 825-5501
Location
Greater Vancouver Metropolitan Area, CA
Languages
  • Русский Native or bilingual proficiency
  • Английский Full professional proficiency
  • Казахский Elementary proficiency

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Bio

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5.0

/5.0
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Vladimir Melsitov

I worked with Zulfina almost 1,5 years, and I can tell that she showed professional skills from the very beginning. We worked with a complicated project, but every time she could manage stressful situations and settle conflicts. Her ability to work in a team was always one of the strongest skills. Zulfina was adaptable and a fast-learning person, which is very important in our agency. She always completed tasks within a deadline, and what I liked a lot, she was proactive in many situations. With her help, we could improve certain processes and establish business communication with our partners. I recommend Zulfina as a reliable person and a strong professional.

Denis Li

Zulfina demonstrated high proficiency not only in her direct duties but also in leadership, enthusiasm and working with people. She is an experienced professional in media marketing and has a deep understanding in marketing strategies in general that can be applied to different markets. I believe that Zulfina will succeed in any areas that she decides to join due to her bright mindset, natural friendliness and healthy curiosity. I am glad that i got a chance to work with her.

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Credentials

  • Digital Analytics for Marketing Professionals: Marketing Analytics in Practice (with Honors)
    Coursera
    Jul, 2020
    - Nov, 2024
  • Digital Analytics for Marketing Professionals: Marketing Analytics in Theory (with Honors)
    Coursera
    Jul, 2020
    - Nov, 2024
  • Digital Media and Marketing Strategies
    Coursera
    Jun, 2020
    - Nov, 2024
  • Microsoft Excel Expert
    Awake.kz
    Oct, 2018
    - Nov, 2024
  • Inbound Marketing
    HubSpot
    Jul, 2020
    - Nov, 2024
  • Google Ads Search Certification
    Google
    Mar, 2020
    - Nov, 2024
  • Google Analytics
    Google
    Mar, 2020
    - Nov, 2024

Experience

    • Canada
    • Advertising Services
    • 100 - 200 Employee
    • Senior Media Planner
      • Feb 2021 - Present

    • Canada
    • Industrial Machinery Manufacturing
    • 1 - 100 Employee
    • Marketing Coordinator
      • Jun 2019 - Present

    • United States
    • Advertising Services
    • 1 - 100 Employee
    • Media Manager
      • Sep 2016 - Mar 2019

      -Strategic, tactical planning, strategy optimization, performing advertising campaigns-Increasing performance efficiency by developing the new ways of approach-Working with media software such as InfoSys, Adex, iCreative, MMI etc.- In charge of developing media-plans, media strategies, media proposals, identifying prognoses, working with major KZ companies, leading media projects, communicating with clients- Building positive long-time relationships with both clients and partners- Performing digital campaigns, email marketing, Facebook/Instagram CPC buying, SMM marketing- Working with both offline and online marketing tools, developing advertising campaigns, creating 360 marketing performance

    • United Kingdom
    • Advertising Services
    • 700 & Above Employee
    • Media Planner
      • May 2014 - Sep 2015

      - Identifying the target audience for a particular media campaign and deciding how best to communicate to the audience- In charge of developing media-plans, media strategies, media proposals, identifying prognoses, working with major KZ companies- Leading media projects, communicating with clients, submitting weekly, monthly, quarterly client reports- Working with media software such as InfoSys, Adex, iCreative etc. in a regular basis, analyzing big data with Excel - Preparing excel reports, presentations on a regular basis- TV, OOH, radio and press media buying

    • Russian Federation
    • Market Research
    • 1 - 100 Employee
    • Qualitative market researcher (temporary contract)
      • Jan 2014 - Apr 2014

      - Independent development of quantitative marketing research project, drafting tools, data collection, analysis of information, providing full report with necessary data to develop the current segment in the company- Developing and performing in-depth interviews, focus groups- Communicating with clients, developing positive relationships with partners and clients, optimizing working processes - Independent development of quantitative marketing research project, drafting tools, data collection, analysis of information, providing full report with necessary data to develop the current segment in the company- Developing and performing in-depth interviews, focus groups- Communicating with clients, developing positive relationships with partners and clients, optimizing working processes

Education

  • University of Buckingham
    Master of Science - MS, Marketing Management
    2015 - 2016
  • NIMA, Nederlands Instituut voor Marketing
    NIMA A, EQF (European Qualification Framework), Marketing Practitioner
    2014 - 2015
  • Almaty Management University (AlmaU)
    Bachelor's degree, Marketing
    2010 - 2014

Community

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