Experience

Events Initiative

• Sri Lanka
• Events Services
• 1 - 100 Employee

• • Jan 2018 - Present

  Events Initiative Pvt Limited is an event planning and management company that specializes in creating unforgettable corporate events. With over 10 years of experience in the industry, we have built a reputation for excellence and professionalism that is unmatched.Our team of event experts is dedicated to delivering events that exceed your expectations and help you achieve your business goals. From conferences and seminars to product launches and gala dinners, we have the expertise and experience to handle any event, big or small.At Events Initiative, we offer start-to-finish event planning services that include event design and branding, sourcing event elements, production of stages, backdrops, exhibition booths, kiosks, event logistics management, and post-event reporting. Our focus is on creating events that are seamlessly executed, on budget, and on time, ensuring that you get the best possible return on your investment.Our goal is to help you create a memorable experience that showcases your brand in the best possible light. We believe that every event is unique, and we work closely with you to understand your objectives and develop a customized event plan that meets your specific needs.Trust us to deliver the perfect corporate event that will leave a lasting impression on your guests and help you achieve your business goals. Show less

• • Jan 2021 - Present

  We are a comprehensive branding partner that can help you at every stage of your brand's journey. From conception and definition to creation, communication, and evolution, our team is committed to consistently delivering better results through a strategic and practical approach.Our energetic and result-driven team thinks outside the box to bring creative ideas that are tailored to your business, making you stand out in a competitive market.Here's what we offer:BRANDING & MARKETING MATERIALS:We help you create a brand identity that truly reflects your business with our expertise in imagery, colors, typography, and logos. We also create marketing materials such as brochures, profiles, letterheads, business cards, and packaging, ensuring that your brand is consistent across all touchpoints. For physical stores, we provide name boards, POS materials, vouchers, and discount cards.DIGITAL TRANSFORMATION:We help businesses go digital with our services in social media marketing, web development, email marketing, e-commerce, content marketing, and mobile apps. We help you establish an online presence that resonates with your audience and drives business growth.BRAND STORYTELLING:We create compelling brand stories through graphic designing and video creation, profiles and pitch decks, blog posts and articles, press articles, newsletters, and interviews. We help you craft a narrative that connects with your audience and builds brand loyalty.EVENT ORGANIZATION:We organize MICE events (Meetings, Incentives, Conferences, Exhibitions), brand and product launches, brand activations, PR events, virtual or online events, celebrations such as gala nights, award ceremonies, and cocktail parties. We make sure your events are memorable and perfectly aligned with your brand identity. Show less

• • Jan 2018 - Present



Endeavor

• United States
• Non-profit Organizations
• 300 - 400 Employee

• Events & Marketing

  • Jan 2017 - Aug 2018

  Endeavor is a Global entity that helps established entrepreneurs aggressively accelerate their growth by connecting them to leading business professionals, partners, and tools to help entrepreneurs make better decisions and think bigger. EVENT MANAGEMENT - Executing the yearly Scale -up Events / Gala Dinner / Monthly breakfast events / Quarterly basis training and workshops / Special focus groups / Roundtable events for the company. - Managing all the event operational elements - from creating of invitations to on site event management. - Liaising with all suppliers and service providers for events management purpose. DIGITAL TRANSFORMATION - Managing and maintaining Facebook & Instagram platforms for the organization. - maintaining a schedule for regular postings. - Constantly researching related activities and updating the social media platforms SPECIAL PROJECTS - Executing the production of the Endeavor yearly Impact report(print version) and video. Show less



The Change Initiative Distribution (A Mazrui Internationl Company)

• United Arab Emirates

• Events & Marketing Consultant

  • Apr 2017 - Jul 2018

  The Change Initiative Distribution is the sole distributor for 15 Eco Responsible FMCG brands in the UAE and GCC. I am responsible in managing marketing activities for all the brands via the main platform "The Change Initiative" www.thechangeinitiative.com EVENT MANAGEMENT 1. Research on possible event collaborations. 2. Target event participation for mass markets. 3. Mall promotions/activation possibilities. 4. Design events with market influencers. PARTNERSHIPS 1. To discuss opportunities of partnering with organizations/ companies / bloggers etc 2. Target is to sign up minimum 3 agreements on marketing partnerships per month. NEWSLETTER - Content creation - Designing and distributing the newsletters using external tools (Mailchimp) - Basic designing using Photoshop. DIGITAL TRANSFORMATION - Managing all social media platforms ( Facebook / Instagram / youtube/twitter) - Organizing campaigns and competitions in collaboration with distribution partners and individual social leads. - Maintaining a social media schedule for daily postings and activities - Develop social media strategies and set goals to increase brand awareness and increase engagement. - Developing and managing competitions and campaigns that promote the organization and brands. - Create engaging multimedia content such as videos, and/or outsource this effectively. - Forming key relationships with influencers across social media platforms. - Managing and facilitating social media communities by responding to social media posts and developing discussions - Monitor and report on performance on social media platforms using tools such as Google Analytics - Regularly liaise with clients via telephone, email, conference calls, or face-to-face (agency roles). Show less



GreenEmirates - Sustainability, Clean Energy, Clean Cities, Clean Mobility

• United Arab Emirates
• Think Tanks

• Events & Marketing Communications Specialist

  • Oct 2016 - Mar 2017

  Was responsible in managing all events and marketing for the company. -------------------------------------- Weekly meetup events (geographical based) Sponsored events. (The Green Business Events in collaboration with DP World / P & G) Organizing Green Career events (In Collaboration with AUS / Middlesex / Amity Universities) Green Business Events (Getting the industry leads to meet and discuss pain points) Participation and booth management at WETEX / Intersola / Solar Show / Sustainable week Abu Dhabi ------------------------------------------- Managing all social media platforms . With a scheduled plan Facebook / Instagram / Twitter / LinkedIn Creating and managing event back end portals. Managing the ticketing platforms for events : Eventbrite / Eventus Managing bulk Email platforms (Mailchimp / Outlook) ------------------------------------------- Managing all administration work for the organization. Sourcing of staff for events . Working closely with sponsorship management companies and coordinating all operations. ------------------------------------------- Building and maintaining all 3rd party relationships with stakeholders. ------------------------------------------- Show less



Mazrui International

• United Arab Emirates
• Investment Management
• 200 - 300 Employee

• Events Specialist

  • Oct 2015 - Sep 2016

  Organizing events at The Change Initiative store and generate revenue from renting the space & and generating revenue for the retail and café sections by increasing the foot fall to the store. ---------------------------- Managing the Educational module on sustainability & handling the relationships with the schools. ---------------------------- Supervising the tactical planning and the implementation of the events manage & coordinate multiple events simultaneously including event planning, event logistics, event implementation, and event measurement within the event budget, without supervision. ---------------------------- Maintaining correct pricing policy and review event pricing strategy on an on-going basis. Manging the collections of the space rented and reporting to management. Measuring performance against goals, and evaluate results of events. ---------------------------- Collaborating with related roles (marketing, sales) to continually evolve our event strategy to support the business priorities. ---------------------------- Identifying and communicating new trends in exhibition practices, new trade shows for potential attendance. ------------------------- Providing leadership, motivation, direction and support to the team. Supervise site events such as markets, fairs, events and Identify a calendar of events in which TCI should participate Working closely with marketing and PR teams for the promotion of the events. Show less



East West Advertising (EWA) - B2B Full Service Agency

• Advertising Services
• 1 - 100 Employee

• Key Account Manager : Corporate Events

  • Jun 2012 - Jul 2015

  Client Servicing – End to end marketing events, promotions, solutions for major clients such as; Main Account: HP- UAE, MENA Region (HP Software / HP Enterprise Solutions) Main Account: Intel Security /McAfee Other Accounts: CISCO / Kaspersky /Emitac Distribution/Aptep ---------------------------- Specializing in Conference & Corporate Event (MICE) - strategize, plan and execute corporate events from the registration process up to post event report stage. Organizing conferences, exhibitions stands for clients to build brand and support marketing initiatives in all of Middle East region. -------------------------- To work within controlled budgets and tight timelines to deliver maximum results both for the clients and for the management. -------------------------- Venue sourcing negotiate Daily Delegate Rates, coordinate between venue owners and clients. To liaise with other agencies, vendors and suppliers for – Event coordination, setup and onsite branding deliverables. --------------------------------- Staff Management for events -Hostess/Promoter handling- Selection and product training – on the job assessment, sales targets, sales pitch, reporting. --------------------------------- To create & recommend give-away ideas according to the nature of events and procure the same. --------------------------------- To lead, supervise & work with various divisions (Production, Design, Travel & Tourism, Give-aways) within Hadani Group - East West Advertising, ProClient events & Promotions, Trip Wise Travel & Tours. --------------------------------- Destination Management through TripWise Travel & Tours for MICE and F.I.T customers. Highlight: Managed a 5 day outbound incentive program in Thailand for 100+ distributors for HP. (Included conference / Gala / Awards Night / And entertainment) Show less



Brandix

• Retail Apparel and Fashion
• 700 & Above Employee

• Business Analyst cum Executive Coordinator for the COO

  • Oct 2010 - Feb 2012

  Brandix has been the pioneer of the concept of 'total solutions' in Sri Lanka's apparel sector.(www.brandix.com) ................................... - Business Analyst cum Executive Coordinator for the COO. - Preparation and analyzing of reports on sales for the Licensee Company on weekly and monthly basis. - Conducting Market Research on the Hanger Market locally & globally while identifying new trends in the market. - Handling the Export Sales for the company. - Report preparing for updating the foreign counterparts.  - Involved in handling production planning.  - Involved in Customer Service activities by handling the local hanger orders, communicating with the customers on hanger requirements and delivery scheduling whilst coordinating with production team for on time delivery of products. (PR) ........................................ Special Projects  - Representing the SBU as its Green Ambassador – Projects conducted on preserving Water, Energy and Food waste on the factory premises. Working toward a 30% energy saving by the end of the year. Show less



Dialog Axiata PLC

• Sri Lanka
• Telecommunications
• 700 & Above Employee

• Business Associate / Key Account Executive - Corporate Sales

  • Jul 2006 - Sep 2010

  Dialog Axiata PLC – (Period: 4 ½ Years) Dialog Axiata PLC, is the largest and fastest growing cellular service in Sri Lanka which also operates Dialog Television a direct-to-home satellite tv service and Dialog Broadband Network – providing backbone and transmission infrastructure facilities and data communication services, serving a subscriber base in excess of 10 million Sri Lankans. (www.dialog.lk) .......... Business Associate Manager – National Sales Group Channels Services (2010)  - Assigned to the territory based sales strategies Focused on promoting the products through cross selling, and customized the product range according to the customer’s requirement. - Was overlooking 100+ Corporates accounts in the assigned territory, including the Embassies. . Achievements: -Have maintained an average 150 Mobile connections per month and being top achiever continuously. - Also focused on the sales of Broadband product range and Satellite TV. - Was able to generate a revenue addition of 5 million and above from the assigned territory for all three categories. ............ Key Account Executive – Corporate Sales (2006 – 2008)  -Was assigned to the Key Account Management team as an Executive and was servicing 30+ top corporate clients. -I was responsible in taking measures in retaining the customer with the company, conducting loyalty based programs, frequently visiting the customer and analyzing the revenue trends for offering further benefits.  - I was assigned to the Emerging Market client management team in 2007 and was servicing 150+ small and medium companies. - Was responsible in retaining the customers (maintaining a 95% retention rate every month) and taking measures to increase revenue though value addition service promotions. - Conducting mass presentations in product promotion. Achievements: - Was best performer continuously, by achieving lowest level of complaints and maintaining higher revenue through- out. Show less



Richard Pieris & Company PLC

• Sri Lanka
• Consumer Services
• 200 - 300 Employee

• Marketing Assistant - Retail Operations

  • Dec 2003 - Jul 2006

  Richard Pieris and Co. PLC is one of the largest and most successful diversified business conglomerates based in Sri Lanka . The group enjoys of its local market leadership in its traditional sectors of Rubber, Tyre, Plastics, Retail and Distribution, Plantations, Financial Services, Construction and Logistics. (www.arpico.com) ................................. Marketing Assistant (Merchandising/Retail Procumbent) (2003 – 2006)  - Was assigned to the FMCG purchasing unit and was responsible in handling several FMCG product categories. - Involved in procurement monitoring and maintaining the assigned product portfolio for the Super Center Retail Chain Operation.  - Organizing the seasonal promotional campaigns. - Promotions are conducted targeting special seasonal activities, therefore negotiating with the existing suppliers to get attractive discounted offers and assisting the Marketing Manager in preparing the visual merchandising material.  - Constant communication with the top suppliers in order to build up a good relationship, which results in better logistic functionalities, on - time deliveries and price negotiations Achievements: - Was an active team member in launching of new brands in ARPICO SUPER CENTRES. Show less