Experience

Wachsman

• United States
• Public Relations and Communications Services
• 100 - 200 Employee

• Senior Consultant

  • Nov 2022 - Present

• Consultant

  • Jul 2021 - Nov 2022

  - I strategise on and execute the global and regional communications plans for clients in the cryptocurrency, digital financial services as well as gaming sectors.- I advise on change management and go-to-markets strategies.



Omnicom PR Group

• United States
• Public Relations and Communications Services
• 1 - 100 Employee

• Account Manager

  • Oct 2020 - Jul 2021

  • I was responsible for the planning and execution of regional communications strategies for clients in the banking, investment management, retail trading, re-insurance and real estate sectors.• Some of my key clients include Lendlease Asia (including LREIT), UOB, TD Ameritrade, Adyen, AXA Investment Managers, Swiss Re, and JLL. • I was part of the award-winning cross-office TD Ameritrade team. Our award wins include: - SABRE Award Asia Pacific 2020: Best Corporate Media Relations Award - PR Awards Hong Kong 2020: Gold in the Best Results-Driven Campaign - PR Awards Asia 2020: Silver in Best Financial Communications

• Senior Account Executive

  • Jan 2020 - Oct 2020



Penta Europe and Asia

• United Kingdom
• Public Relations and Communications Services
• 1 - 100 Employee

• Senior Account Executive

  • Jul 2019 - Jan 2020

  • I serviced accounts across the financial services, fintech and tech sectors in APAC, helping to elevate the profiles of some of the world's biggest MNCs and unicorns through various media engagements. Some of my key clients include ByteDance, Grab, Mobike, JD.com, Schroders, Varde Partners, Rabobank and Morgan Stanley Investment Management.• I also supported the team in our public affairs practice, and this largely involved desk research, drafting position papers and keeping abreast of the latest regulatory developments. Some of my key clients include The Asia Pacific Travel Retail Association, GovTech and Enterprise Ireland.

• Account Executive

  • Jan 2018 - Jun 2019

• Intern

  • Sep 2017 - Dec 2017



Vertech Capital

• Singapore
• Business Consulting and Services

• Research Associate

  • Jun 2017 - Dec 2017

  • I oversaw the company's administrative matters and supported the team in project-specific research for clients. • I oversaw the company's administrative matters and supported the team in project-specific research for clients.



Asia-Latam Connection

• Singapore

• Chief Secretary

  • Jun 2015 - Jun 2017

  • I co-organized the company's first SEA-LATAM Conference on the theme of bridging the emerging markets of Southeast Asia and Latin America in September 2015. The conference was attended by industry leaders and government representatives, with over 100 participants. • I also coordinated with the fellow directors to organise events with our partners. These included the Trans-Pacific Partnership Webinar with the ICBC Foundation and the ASEAN- China Entrepreneurs' Conference in 2016, and the Día de Muertos promotion with the Mexican Association in Singapore in 2015.



Bahati Books/Moovr

• London, United Kingdom

• Research Intern

  • Dec 2016 - Dec 2016

  • Bahati Books and Moovr are 2 startups which were part of the King’s College Venture Accelerator Programme. In my role as a research intern, I carried out desk research instrumental to the companies' expansion plans. • For Bahati Books, my research laid the foundations for their online marketing campaigns and outreach to tertiary education institutions. • For Moovr, I compiled a report mapping the agricultural and supply chain landscapes of Kenya in support of their first recce trip there.



Global Initiatives

• Singapore
• Environmental Services
• 1 - 100 Employee

• Media and Communications Intern

  • Sep 2016 - Nov 2016

  • The Responsible Business Forum 2016 was Asia’s first paperless, zero-waste and zero-emissions conference. The forum was held in collaboration with the UNDP and was attended by over 700 participants, ranging from government to NGO and private sector representatives from around the world. • As part of the organising team's media outreach and communications strategy, I was personally responsible for the pitching of the forum to key media targets in Singapore and APAC. On the day of the event, I was put in charge of tracking media registration and managing media personnel onsite. • Alongside the media outreach, I also had a hand in content creation, where I wrote an article for the youth blog, contacted other young global leaders to provide similar content for the forum's website and co-edited their articles.



National Institute of Education, Singapore

• Singapore
• Education Administration Programs
• 700 & Above Employee

• Research Assistant

  • Aug 2015 - Dec 2015

  • I was responsible for the collection and organization of data for a study on a new teaching method in a university classroom involving over 100 students. • I was responsible for the collection and organization of data for a study on a new teaching method in a university classroom involving over 100 students.