Experience

Bangladesh University of Professionals (BUP)

• Bangladesh
• Higher Education
• 200 - 300 Employee

• Audit Officer

  • Mar 2022 - Present

• Accounts Officer

  • Jun 2019 - Present



Globe Soft Drinks & AST Beverage Ltd.

• Senior Executive, Brand Communications

  • Aug 2018 - May 2019

  • Develop a systematic approach to initiate IMC and trigger across various brand touchpoints • Maintain budget to track expenditure for all brand activities • Plan, prepare and execute roadshows for launch of campaigns/products • Conduct needs assessment of marketing materials and support creating the identified materials • Lead on public-facing documents, identifying partnership opportunities and attending meetings with potential partners when required • Manage company brand assets & touchpoints to mobilize as per campaign requirement • Evaluate marketing activities; monitor & understand key marketing KPIs & implications • Monitor, analyse & interpret media, market, consumer/shopper & competitor data to generate regular dashboards & reports to feed to the management to be better informed • Contribute to producing high quality statements, articles, brief as well as other relevant content as required – maintaining the Communications Team ‘zero-mistakes’ principle • Ensure the delivery of consistent messaging and brand management throughout all external and internal communications, brand material and collaterals • Build cross-functional relationships to ensure effective delivery of projects • Give input into category’s marketing roadmap for medium and long-term Show less



Unilever

• Bangladesh

• Territory Manager

  • Sep 2016 - Dec 2016

  • Drive primary and secondary sales in line with the company’s growth vision • Relationship management with the key stakeholders • Ensure channel growth for the priority categories in priority channels • Distributor Management – through review and business meeting • Develop capability of Distributor’s field force • Ensure product quality and customer service • Execution of Trade / Customer marketing action plan in the territory • Design & implement projects on efficiency improvement • Drive Innovation in the market place Show less



Daraz Bangladesh Ltd. (a Venture of Rocket Internet)

• Dhaka

• Key Accounts Manager

  • Apr 2015 - Jul 2016

  •To take responsibility and drive all activities related to seller management, including : •Identifying potential new sellers, initiate and close contracts. (Inc. terms and offers) •Managing numerous seller accounts simultaneously and strategically. •Managing changes in demand, logistics, and planning stock levels. •Analyzing sales metrics for seller accounts to help evolve seller strategy. •Maintaining day-to-day relationships with existing brands/vendors. •Managing basic reporting tasks required for my position. •Liaison with other teams within the organization to ensure good operations. Show less



Berger Paints Bangladesh Limited

• Uttara, Dhaka

• Apprentice

  • Jan 2015 - Mar 2015

  • Coordinating 2 nationwide projects namely ‘Painters Training Institute’ and ‘SMS Automation’ as part of their marketing activities for a much more integrated and competitive business. • Maintain liaison and communication with different vendors related to the projects. • Monitor activities done by vendors. • Assisting in making videos regarding different product details and usage procedures. • Coordinating 2 nationwide projects namely ‘Painters Training Institute’ and ‘SMS Automation’ as part of their marketing activities for a much more integrated and competitive business. • Maintain liaison and communication with different vendors related to the projects. • Monitor activities done by vendors. • Assisting in making videos regarding different product details and usage procedures.



Bengal Foundation

• Dhaka

• Campaign Facilitator (Bengal Classical Music Fest, '12, '13, '14)

  • Nov 2012 - Nov 2014

  • Artist management support throughout 24 hours • Performance scheduling of artists and supporting activities • Overall supervision of the whole event • Artist management support throughout 24 hours • Performance scheduling of artists and supporting activities • Overall supervision of the whole event



Philip Morris International

• Dhaka

• Brand Promoter

  • Apr 2012 - Jul 2012

  • Planning and conducting marketing campaigns to maximize promotional productivity, brand awareness and engagement to student groups • Creating word of mouth through consumers • Planning and conducting marketing campaigns to maximize promotional productivity, brand awareness and engagement to student groups • Creating word of mouth through consumers