Social Media Manager

• Dec 2022 - Present

Social Executive

• Sep 2021 - Nov 2022

- Day-to-day social media management for automotive and alcoholic drinks clients - Provided vital support and helped launch a new international luxury automotive brand in multiple European markets - Lead social manager for an alcoholic drinks brand, currently overseeing the implementation of new brand identity across social platforms - Building relationships with client stakeholders and third-party agencies - Ideation and execution of social strategy and social-first content calendars with a particular focus on innovation, tone of voice and quality - Managing and optimising paid media campaigns targeted at international audiences across various social platforms - Developing and briefing creative content and assets to internal design team and external content creators and influencers - Analysing and reporting on social performance on weekly, monthly and quarterly basis utilising findings to inform data-driven performance optimisation - Lead on community management in multiple languages for clients, utilising brand-appropriate tone of voice, successfully building online communities and supervising other community managers’ quality of work - Execution of various high-budget international paid social media campaigns across Facebook, Instagram, Twitter, YouTube and LinkedIn.

Social Media Manager / Community Manager

• Nov 2020 - Aug 2021

- Responsible for setting the social media strategy for and managing the social media presence of 3 global, multi-million dollar mobile games - Day-to-day management of 3 Facebook pages with 150k, 250k and 2M followers worldwide, including post creation and copywriting - Created impactful engagement-focused social media campaigns with a positive effect on revenue generation - Devised and implemented a new content strategy, resulting in a 500% increase in post engagement and a 400% increase in engagement rate - Responsible for planning high-quality social media content in coordination with stakeholders and wider business goals to promote product features - Responsible for the analysis and evaluation of social content performance with a view to using insights to optimise future activities - Responsible for the ownership of artwork request process and briefing various static and video assets to the design team - Responsible for setting a new strategy for Instagram activities re-launch - Contributed to the creation of a social media marketing strategy for a brand new game title to be launched - Created social media performance database and analytics system to effectively evaluate social activities

Social Media Manager (Commercial Venues)

• Oct 2019 - Jul 2020

‒ Development & implementation of social media communications strategy for 4 KCLSU retail and hospitality venues (Nought zero waste shop, The Union Shop, The Shack cafe, The Vault bar)‒ Increased engagement rates by 30% for all social profiles compared to 2018/19 academic year‒ Critically evaluated existing social media strategy & practices to create a more effective and consistent strategy for current and upcoming academic year‒ Developed digital brand personalities for each commercial venue for better audience engagement‒ Creative copywriting & visual assets creation for social media posts‒ Used performance & KPI analyses insights to improve existing plans and strategy‒ Managed paid social ad campaigns on Facebook & Instagram‒ Planned & executed email campaign for new students for KCLSU Welcome 2020‒ Led a research project regarding students' social media habits to gain insights for social media strategy improvement

Marketing Assistant

• Jul 2019 - Sep 2019

‒ Assisted the Marketing Team with the preparation & management of KCLSU Welcome campaign & events‒ Managed the KCLSU website ‒ created & updated welcome events, blog posts, news articles‒ Supported the online shop management of KCLSU's The Union Shop‒ Managed print & digital promotional assets for KCLSU Welcome 2019‒ Oversaw the KCLSU Welcome email inbox ‒ handled new studentsʼ queries & liaised with student groups about events- Managed KCLSU's Marketing inbox, handling queries from prospective, new & returning students, student societies, external partners and other teams within the organisation

Student Ambassador

• Oct 2016 - Jun 2020

‒ Updated staff profiles on the Kingʼs Business School website using Contensis CMS‒ Effectively enhanced written communication skills by writing newsletters & replies to prospective students’ e-mails‒ Encouraged prospective students to choose King’s College London at offer holder events and open days‒ Frequently assisted Kingʼs Business School with the management of various events

Student Communications Intern

• Feb 2019 - May 2019

‒ Effectively planned & created content for the university's: • monthly student newsletter sent to over 28,000 students • social media messages & campaigns on Twitter & Instagram‒ Provided unique insights to an interdivisional team to help create a communications plan for King’s Business School for the upcoming academic year‒ Managed & evaluated a focus group study regarding improving the university's student communications‒ Critically analysed the effectiveness of various communications channels for improved strategy-making

Communications & Events Intern

• Jun 2018 - Sep 2018

‒ Project managed A5 academic calendar gift given to 14,000 new students, including concept creation, content planning and briefing of an external designer‒ Supported communications campaign planning, including writing agency brief & copy for various media‒ Successfully managed and created content for mobile app & website for Welcome to King’s project‒ Assisted with the organisation & supervision of 56 Welcome Week events for 14,000 new students‒ Effectively handled the needs & queries of various stakeholders to effectively deliver joint events- Managed the KCL Welcome inbox, handling queries from prospective & new students and other teams within the organisation- Contributed to the preparation & launch of the King's Civic Leadership Academy- Assisted with the preparation and management of the 2018 Graduation Ceremonies

Vice President & Club Secretary

• May 2018 - May 2019

‒ Participated in the creation and management of the Club's website & Facebook and Instagram accounts‒ Management of lesson registrations, correspondence with existing & prospective members

Club Secretary

• Sep 2017 - Jun 2018

Marketing Intern

• Apr 2016 - Aug 2016

- Supervised 40 people’s work at day-long events every week - Managed the planning, execution, and evaluation of weekly events - Increased the efficiency and decreased the costs of a giveaway system to optimise revenue-generation - Managed print and digital promotional assets, tailored to each event - Effectively handled unexpected problems, customers’ requests and complaints - Supervised 40 people’s work at day-long events every week - Managed the planning, execution, and evaluation of weekly events - Increased the efficiency and decreased the costs of a giveaway system to optimise revenue-generation - Managed print and digital promotional assets, tailored to each event - Effectively handled unexpected problems, customers’ requests and complaints

BSc Automotive Engineering Dual Student

• Sep 2014 - Jan 2016

- Designed a new layout for the battery installation station of the assembly line at Rastatt (Germany) factory - Promoted the company and the course at higher education fairs and on national radio - Designed a new layout for the battery installation station of the assembly line at Rastatt (Germany) factory - Promoted the company and the course at higher education fairs and on national radio