Zsanelle Lalani

Social Media Manager at Lollipop Pediatric Dentistry & Orthodontics
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Contact Information
Location
Seal Beach, California, United States, US
Languages
  • Sign Language -

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Credentials

  • Sign Language Interpreter
    Golden West College
    Jun, 2019
    - Sep, 2024
  • Introductory Sommelier
    Court of Master Sommeliers, Americas
  • Sign Language Interpreter
    Golden West College

Experience

    • United States
    • Medical Practices
    • 1 - 100 Employee
    • Social Media Manager
      • Nov 2022 - Present

      •Provide exceptional customer service to patients and answer questions efficiently and accurately Creates content videos across multiple social media platforms including Instagram and TikTok • Increase dental appointments through social media presence • Performs all aspects of production including concept creation, lighting, filming, editing, captioning, and voice over to ensure maximum accessibility • Strong copywriting skills and UGC strategy • Independently writes, edits, and publishes social media content that is relevant, smart, and creative • Manage day-to-day social media calendar Show less

    • Business Consulting and Services
    • 1 - 100 Employee
    • Social Media Coordinator
      • Sep 2022 - Present
    • Founder
      • Jan 2019 - Present

      Zsanelle.com focuses all of my American Sign Language (ASL) work under a single umbrella. The bulk of revenue comes from three discrete sources: content creation, interpreting, and teaching. As a content creator, I create content in sign language across multiple social media platforms including Instagram, Tik Tok, and Facebook. Create custom analytics and insights through content experimentation to track what days and times receive highest consumer engagement. All videos are captioned and voiced over to ensure maximum accessibility. I’ve worked with many brands, including KVD Beauty, Luminance Skin Care, and Iman Hasan Creative. As an interpreter, I have interpreted large scale shows and events including concerts and conventions. Responsible for interpreting main stage acts and speakers from English to American Sign Language. Familiar with communicating with high profile and celebrity clients and important documents not released to the public. Some clients include, The Infatuation, The Wrap, and The Los Angeles Sparks. As a teacher for K-12 students, I am responsible for creating curriculum, engage students in relevant topics, and teach American Sign Language. Show less

    • United States
    • Hospitality
    • 100 - 200 Employee
    • Special Events Captain
      • Mar 2022 - Nov 2022

      • Leads teams of at least 3 people in organizing BEO's and private events for luxury VIP and entertainment clients, including Foodgod and Los Angeles industry and community leaders • Develops and maintains relationships with clients to ensure repeat business and build brand credibility through consistency • Records and tracks event KPI’s and report findings to Special Events Director • Collaborates with Events Director to manage time and pacing as well as focus on efficiency and meeting goals in a fast- paced work environment Show less

    • Belgium
    • Software Development
    • Social Media Coordinator
      • Mar 2016 - Dec 2020

      In charge on creating content, editing, filming, and posting on Instagram and Tik Tok. Grew views on Instagram page from 650 to 42,000 within a month of the role. Consistently post creative and engaging content. Respond to consumers questions and comments within 24 hours. Report KPI metrics to owner of the restaurant. Head waitress responsible for running the dining room floor and wait staff. Manage dine in, to go, and catering orders simultaneously. Consistently provide excellent customer service and cash handling skills. Manage deposits and pay kitchen staff. Show less

    • France
    • Retail
    • 700 & Above Employee
    • Bilingual Content Creator
      • Mar 2019 - Oct 2020

      Bilingual content creator for Sephora through Sephora Squad. Creating content in American sign language and also including captioning and voice narration to be as accessible as possible. Track and report insights, communicate with project managers, and create content from concept, to editing, to final upload. An Instagram video partnership with me on Sephora's page gained 263,000 views. Bilingual content creator for Sephora through Sephora Squad. Creating content in American sign language and also including captioning and voice narration to be as accessible as possible. Track and report insights, communicate with project managers, and create content from concept, to editing, to final upload. An Instagram video partnership with me on Sephora's page gained 263,000 views.

    • United States
    • Biotechnology Research
    • 1 - 100 Employee
    • Social Media Marketing Specialist
      • May 2019 - Jan 2020

      In charge of social media marketing for a startup skincare company. Analyzed insights on various social media platforms including Instagram, Facebook, and Youtube. Collaborated with marketing agencies abroad and nationally. Honed in on target market customers through research and experimentation. Attended business conferences (including Cosmoprof USA) and headed presentations for CEO and staff about brand identity and recognition. In charge of social media marketing for a startup skincare company. Analyzed insights on various social media platforms including Instagram, Facebook, and Youtube. Collaborated with marketing agencies abroad and nationally. Honed in on target market customers through research and experimentation. Attended business conferences (including Cosmoprof USA) and headed presentations for CEO and staff about brand identity and recognition.

    • United States
    • Retail
    • 700 & Above Employee
    • Sales Associate
      • Dec 2015 - Mar 2017

    • Stylist
      • Apr 2015 - Mar 2017

      Responsible for catering to luxury clientele by selecting and styling fashion pieces that best fit their personal aesthetic. Top sales associate, with meeting and exceeding sales goals.

    • Retail Apparel and Fashion
    • Retail Manager
      • Apr 2015 - Dec 2015

      Responsible for hiring, training, and recruiting staff. Consistently reach and exceed sales goals, merchandise product and communicate with corporate staff. Youngest manager in Orange County District. Responsible for hiring, training, and recruiting staff. Consistently reach and exceed sales goals, merchandise product and communicate with corporate staff. Youngest manager in Orange County District.

    • Canada
    • Retail
    • 700 & Above Employee
    • Manager
      • Sep 2013 - Mar 2015

      Responsible for organizing teams, managing sequence changes and execution, window change and execution, and delivering sales results. I am also one of the few full time associates who meet and excel sales per hour goals within the orange county district. Responsible for organizing teams, managing sequence changes and execution, window change and execution, and delivering sales results. I am also one of the few full time associates who meet and excel sales per hour goals within the orange county district.

    • United States
    • Retail
    • 700 & Above Employee
    • Manager
      • Jul 2013 - Sep 2013

      Execute floor sets and window changes, hiring employees, developing associates and teams, delivering sales results, processing shipment, creating schedules, time management. Execute floor sets and window changes, hiring employees, developing associates and teams, delivering sales results, processing shipment, creating schedules, time management.

    • United States
    • Retail
    • Key Holder
      • Jul 2011 - Jul 2013

Education

  • California State University, Long Beach
    Bachelor's degree, Child Development
    2010 - 2016
  • Golden West College
    Associate of Arts - AA, World Languages
    2016 - 2019
  • Golden West College
    American Sign Language Interpreting Certificate, American Sign Language
    2014 - 2019
  • California State University, Long Beach

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