Zeynep ÖZENÇ GÖÇER

Founder, Company Director, adXclusive BV, NL at adXclusive
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Contact Information
us****@****om
(386) 825-5501
Location
TR
Languages
  • English Full professional proficiency
  • Turkish Native or bilingual proficiency

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Bio

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Murat Yatağan

Zeynep is such a smart marketer I enjoy working with and still get amazed with her multitasking and client relationship management skills. With her passion to digitalize every touchpoint of her clients to raise their revenues, she comes up with great ideas to leverage their business models and approach to their prospects. I am looking forward to many years to come to collaborate with her to help transforming more businesses digital.

Bulent Keles

Zeynep is an experienced professional in many aspects. Having worked on both client and agency side has given her broad understanding on business needs and practical problem solving. I've worked with Zeynep for only about 2 months as a strategic partner and I must say I've been moved by her energy and task oriented professionalism. She's a good listener and valuable team member. Her positive attitude and expert client relations skills are very valuable to our partnership. Finally, I believe Zeynep is a great asset and team member for every organization with challenging business efforts.

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Experience

    • Türkiye
    • Advertising Services
    • 1 - 100 Employee
    • Founder, Company Director, adXclusive BV, NL
      • Oct 2017 - Present

    • Founder & CEO, adXclusive
      • Nov 2013 - Present

      1- Media Management: Core business is performance marketing, deciding on the best channels for a client to invest in digital landscape to get actual returns such as product sales on e-commerce site which can be a huge retail or a boutique online store. The operations are digital strategy development, digital campaign management, optimization. Some of these activities are SEM, Display, Video Campaign Management, SM Ads, Programmatic Media Buying, Native Advertising. adXclusive has strong partnerships with Google, Facebook on media buying. 2- Web / App Measurement: adXclusive's roots lie on Data, believing that clients deserve to get an insightful data to improve their services. adXclusive offers Web/App measurement making client to understand how they interact with the client on client's digital assets. These assets can be websites, mobile apps..etc. 3- Tag Management: Being technology focused company and having a team of engineers now proceed their careers on digital marketing, adXclusive also slightly helps on their clients development needs. On digital media management, it includes custom tag integrations of ad platforms, measurement tag integrations for measurement tools. 4- A/B Testing: Understanding the dynamics of clients current or potential users, improving the services of clients is adXclusive's one of the top priorities. Testing is leading the way for these optimizations. adXclusive has expertise on 3rd party tools managing the A/B testing on digital assets. 5- SEO: Search Engine Optimization (SEO) is another important part to improve return on client's digital assets. adXclusive manages technical, on-page, off-page SEO. adXclusive, with all its services, will position itself by marketing agency and consultancy. Having the expertise on digital will help adXclusive to adjust its services on a bigger scale and has unique position in every market. https://adxclusive.com/ Show less

    • Türkiye
    • IT Services and IT Consulting
    • 1 - 100 Employee
    • Founding Partner
      • Feb 2011 - Present

      Organon Analytics (www.organonanalytics.com) is an analytics company, creating predictive intelligence from vast volumes of data. Organon established in 2011 in Istanbul as a Pioneer in AI industry, with 3 founders aiming to solve business problems with the help of applied mathematics and computational sciences. The firm provides solutions in information-intensive industries like finance, insurance, retail, telecommunications, health and e-commerce mainly in Turkey but also in Netherlands , Ukraine and Cyprus. Organon also working closely with universities and technology, R&D and innovation centers, which some of the products are produced cooperatively. Organon 2018 gross sales reached 2,7 million TL, with a team of 15 engineers, developing continuously, on licensed products of the company. The current portfolio of products; (the detailed technology and the related White papers can be reached through our web site-http://www.organonanalytics.com/) - Intelligent Modeller builds highly statistical models quickly, with automated documentation and interpretation capabilities. - Intelligent Data Quality (IDQ) follows an automated machine learning approach in detecting inconsistencies and anomalies in data. - Intelligent Data Ready is a new product for automating the definition and execution of data preparation workflows and automating the extraction of optimal features from transactional data The most popular services are; - Customer acquisition - Cross sell / Up-sell - Churn prediction - Basel II compatible risk models - Fraud detection - Recommendations Systems - Demand Forecasting - Anomaly Detection Show less

    • Netherlands
    • IT Services and IT Consulting
    • Managing Partner
      • Oct 2017 - Dec 2018

      Condicon BV is a pure technology company developing custom solutions for wide range of industries. The ultimate goal for the solutions developed by Condicon is to be scalable products that are being used world-wide. There are currently 2 products of Condicon: 1- Key/Value as a Service, offering cloud key/value store service over REST API. Target audience and users of Key/Value as a Service are mostly developers of cloud products. It's a fully open source project but Condicon is also offers enterprise solution for companies which want to use the benefits of the product in the large databases. Monetization is based on this solution and it'll be ranging from $100 per month to $2500 per month. 2- Observads: Competitor insight analysis tool for Digital Advertising, Paid Search. After market research and communicating with industry professionals, Condicon detected this opening in the industry. What Observads mainly do is to aggregate, share insight on the Paid Search strategy and offers that are being used by the competitors of the customer. Observads is now available worldwide, targeting main regions such us US, UK, Netherlands, Germany, France and Israil. Target audiences are marketing professionals that want to track competitor activities, Paid Search (Google AdWords, Bing Ads, Yandex.Direct) strategists that are managing the advertiser campaigns. Monetization of Observads is based on the query subscription. The client shares the most important queries and Observads creates a custom report analyzing competitor insight. Subscription per query is $5 per platform per month. For the upcoming projects, company's focus will be mostly on developing products addressing the needs of digital advertisers. Besides B2B focused products, Condicon aims to use its expertise for B2C environment too. https://condicon.com/ https://observads.com/ https://keyvalue.xyz/ http://akaryakitalarmi.com/ Show less

    • Technology, Information and Internet
    • 1 - 100 Employee
    • New Business Development Director
      • Jun 2011 - Dec 2013

      - Bringing in new brands (TEB, Garanti Emeklilik, Wall Street Journal Turkiye, Zoomarket.com, Aztek Teknoloji, Habitat Türkiye, Elma Sepeti, Elmacı Pazarı, Doors Akademi, Yeditepe Universitesi ... etc.) other than Koç Group brands, to Ontarget. - Managing all the business and customer relationship between the brands and Ontarget. - Managing all the business relationship between the third parties and the brands. - Working as a "Digital Marketing Advisor" for the New Brands. - Managing and Coordinating all the parties which needs creative and operational work such as; Google SEO & SEM, Social Media and Digital Media Planning of the brands - Reporting and Budgeting. - Responsible from every single step of Customer Cycle Process and the Growth of the Business / Agency Show less

    • Türkiye
    • Advertising Services
    • 1 - 100 Employee
    • Client Relations, Director
      • Sep 2009 - Jun 2011

      Designing creative campaigns and projects for Medya Planning customers. Designing web strategies and interactive digital projects for customers. Responsible for ;- Coordination of the creative team and media planners to implement and execute the strategy and the Project.- Designing the Social Media strategies for the brands, implementing the strategy, execution of the projects.

    • Strategic Planning, Director
      • Dec 2008 - Sep 2009

      Working as a Consultant for leading brands and projects to;- Create and implement the web strategy as a functional channel, as an interactive marketing tool. - Planning an effective media strategy.- Coordinating the creative team, account managers, media planners to execute the strategy.

    • Türkiye
    • Motor Vehicle Manufacturing
    • 700 & Above Employee
    • CRM Manager, Strategic Marketing & Corporate Communication
      • Dec 2005 - Dec 2008

      Worked for : - Establishment and management of the central CRM unit (CRM unit for 12 person and Call Center for 25 person) serving 14 brands (VW, Audi, Porsche, Seat, Scania, Krone, DOD, etc.) and 211 single dealers within Dogus Automotive - Coordination and management of overall CRM department works. - Accomplishment of administrative functions within CRM Management. - Reporting the departmental works to CRM Steering Committee, - Transferring the decisions taken at the committee to Executive board, if required to Board of Directors, - After receiving the required approvals, realization of budget plans and - Management of annual CRM budget which is 5 million dollars on average . Show less

    • United Arab Emirates
    • Management Consulting
    • 1 - 100 Employee
    • Client Relations, Director
      • Nov 2004 - Dec 2005

      - Project development, Campaign management and Consultancy in CRM and Direct Marketing (Nissan, Temsa, Aygaz, Akbank, Yapı Kredi, Milupa, Coca Cola, Garanti Emeklilik, etc...), Budget Planning & Management. - Customer data analysis and management, market research, creating communication strategy. - Web site design parallel to customer oriented marketing strategies and execution. - Project development, Campaign management and Consultancy in CRM and Direct Marketing (Nissan, Temsa, Aygaz, Akbank, Yapı Kredi, Milupa, Coca Cola, Garanti Emeklilik, etc...), Budget Planning & Management. - Customer data analysis and management, market research, creating communication strategy. - Web site design parallel to customer oriented marketing strategies and execution.

    • Türkiye
    • Banking
    • 700 & Above Employee
    • Account Executive, Ad & Public Relations
      • Apr 2003 - Nov 2004

      - Responsible for the advertising and PR needs of Retail banking, Small business and Direct banking departments (garanti.com.tr, Alo Garanti, Paramatik) working directly with advertising agency - Publishing monthly Garanti Magazine - Organizing Anatolian Meetings in different cities for Garanti Bank customers (In Antalya, Elazığ, Malatya, Kütahya, Trabzon, Maraş, Adana, Edirne, Van .. etc) - Providing press releases, arranging interviews for bank executives. - Responsible for the advertising and PR needs of Retail banking, Small business and Direct banking departments (garanti.com.tr, Alo Garanti, Paramatik) working directly with advertising agency - Publishing monthly Garanti Magazine - Organizing Anatolian Meetings in different cities for Garanti Bank customers (In Antalya, Elazığ, Malatya, Kütahya, Trabzon, Maraş, Adana, Edirne, Van .. etc) - Providing press releases, arranging interviews for bank executives.

    • United Arab Emirates
    • Automotive
    • 500 - 600 Employee
    • Consultant
      • Jan 2003 - Mar 2003

      - Worked for the Porsche Cayenne launch project, with the CRM and Marketing manager in order to try whether working in Dubai is convinient for me or not. Was an excelent experience. - Worked for the Porsche Cayenne launch project, with the CRM and Marketing manager in order to try whether working in Dubai is convinient for me or not. Was an excelent experience.

    • Appliances, Electrical, and Electronics Manufacturing
    • 1 - 100 Employee
    • Export Representative
      • Jan 2002 - Nov 2002

      - Responsible for all exhibition organizations, all international business relations and export - Responsible for all exhibition organizations, all international business relations and export

Education

  • Gannon University
    Master of Business Administration - MBA, Achieved President’s Honor (GPA 4.0/4.0), Full athletic scholarship/Volleyball
    1999 - 2001
  • Başkent Üniversitesi
    Bachelor of Business Administration - BBA, Achieved President’s Honor (GPA 3.5/4.0)
    1995 - 1999

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