Experience

Manzana Group - CRM&Loyalty provider

• Russian Federation
• IT Services and IT Consulting
• 1 - 100 Employee

• Head of Business Intelligence

  • Jan 2014 - Present

  - Developing from ‘scratch’ new product Manzana Personal Offers with the use of machine learning and predictive analytics - In charge of development Manzana Loyalty Analytics, BI-solution for loyalty programs. 15+ installations in leading retailers (Hoff, Moneks, Dochki&Sinochki, Class (UA), Ekonika, Medsi, Spar, Varus (UA) and etc) - Creating methodology of loyalty program designing and auditing, project management of several consulting projects: - Loyalty program designing for Samson-Pharma, Toyota Center Izmailovo (Velikan), Neofarm, Selgros, Henderson, Gemotest, MyToys, Semya (Perm) - Loyalty program auditing for Moscow Jewelry Plant, TehcnoPark, Petrovsky, Aromatny Mir, Rosinter Restaurant - Head team of 8 employees (BI developers & data scientists) Show less



TSUM Moscow

• Russian Federation
• Retail
• 300 - 400 Employee

• Head of Loyalty Development

  • Jan 2011 - Jan 2014

  In charged of development of the TSUM loyalty program: -Audit of the program and core processes to increase sales and reduce costs -Development of co-brand projects with banks and retails -Automation of the program -Implementation of targeted marketing -Database management In charged of development of the TSUM loyalty program: -Audit of the program and core processes to increase sales and reduce costs -Development of co-brand projects with banks and retails -Automation of the program -Implementation of targeted marketing -Database management



Rosinter Restaurants Holding

• Russian Federation
• Restaurants
• 100 - 200 Employee

• Deputy Head of Analitycal Marketing

  • Apr 2008 - Dec 2010

  - Loyalty program “Malina” management: planning activities and promos, direct marketing campaigns, core KPI’s control, analytics, day-to-day management - Launched new system of customer satisfaction monitoring (Net Promoter Score) in Russia, CIS & Eastern Europe: initiated the project, designed methodology, conducted internal training, all types of repots; Mystery shopping; - In charge of customer analytics and insights: customer behavior and segmentation, brand cannibalization, brand perception Show less



Mareven Food Central LLc

• Russian Federation
• Food and Beverage Manufacturing
• 100 - 200 Employee

• Loyalty program manager

  • Jul 2006 - Apr 2008

  - Managed customer loyalty program – Rollton fun club. Responsible for program development, new customer involvement, special offers issue, consumer recruiting for jobs in the company’s interests. - Implemented analytics system and monthly reports, projects of reward differentiation and channels optimization - Carried out ad-hoc marketing research on Club’s needs - Handled direct-marketing campaigns - Arranged and managed work of the Hot line. - Managed customer loyalty program – Rollton fun club. Responsible for program development, new customer involvement, special offers issue, consumer recruiting for jobs in the company’s interests. - Implemented analytics system and monthly reports, projects of reward differentiation and channels optimization - Carried out ad-hoc marketing research on Club’s needs - Handled direct-marketing campaigns - Arranged and managed work of the Hot line.



Molochnoe Delo Group

• Marketing Manager

  • Jun 2005 - Jun 2006

  - In charge of monitoring market trends, forecasting demand and preparing monthly and annual sales plans. - Launch and development of a new brand (Sneda) to achieve agreed distribution and sales volumes. - Economic feasibility study for setting up new products and establishing representative offices. - Implemented sales personnel motivation programs. - Project work (up to 60 persons). - In charge of monitoring market trends, forecasting demand and preparing monthly and annual sales plans. - Launch and development of a new brand (Sneda) to achieve agreed distribution and sales volumes. - Economic feasibility study for setting up new products and establishing representative offices. - Implemented sales personnel motivation programs. - Project work (up to 60 persons).