Experience

Topline

• United States
• Business Intelligence Platforms
• 1 - 100 Employee

• Head of Growth

  • Oct 2022 - Present

  At Topline, we are building financial analytics & scenario planning tools to help founders get a clear view of the health of their startup. Please get in touch to learn more: zoya@growtopline.com At Topline, we are building financial analytics & scenario planning tools to help founders get a clear view of the health of their startup. Please get in touch to learn more: zoya@growtopline.com



Clearco

• Canada
• Technology, Information and Internet
• 100 - 200 Employee

• Director, International Growth (Strategy & Operations)

  • Aug 2021 - Sep 2022

  Responsiblilty for the company's international expansion, growth and operations; synthesized strategic priorities into country vision, product needs and localization, pricing strategy, and GTM initiatives. Responsiblilty for the company's international expansion, growth and operations; synthesized strategic priorities into country vision, product needs and localization, pricing strategy, and GTM initiatives.



Curology

• United States
• Wellness and Fitness Services
• 200 - 300 Employee

• Growth Strategy, MBA Intern

  • Jun 2020 - Aug 2020

  Product discovery and segmentation using qualitative and quantitative data; built a three-year GTM strategy to launch an anti-aging vertical. Product discovery and segmentation using qualitative and quantitative data; built a three-year GTM strategy to launch an anti-aging vertical.



TPL Corp Ltd.

• Pakistan
• Venture Capital and Private Equity Principals
• 100 - 200 Employee

• TPL e-Ventures - Investment Head

  • Nov 2017 - Jul 2019

  Structured and launched the Corporate VC Fund. Responsibility for defining the investment thesis, deal sourcing, deal diligence, leading investments and building partnerships with regional VC funds. During this time, I was an advisor to the State Bank of Pakistan to help revamp Branchless Banking regulation and introduce a series of new fintech regulations for the country.

• Group Head, Strategic Projects

  • Sep 2016 - Jul 2018

  I worked directly with the C-Suite to diversify revenue streams and unlock efficiency across the group. This involved thought leadership, strategy development, financial modeling and comprehensive commercial planning.



Kohinoor Soap & Detergents

• Interim General Manager

  • May 2015 - Jul 2016

  P&L responsibilityAchieved double digit through rebranding, reallocating marketing spend, creating new revenue streams and building sales & distribution processes. P&L responsibilityAchieved double digit through rebranding, reallocating marketing spend, creating new revenue streams and building sales & distribution processes.



Citi

• United States
• Financial Services
• 700 & Above Employee

• Senior Associate

  • Jul 2011 - Sep 2013

  The Graduate program rotated me from Managed Investment Research (Hedge fund & private equity fund due diligence) to the Global Family Office (family office advisory & cross-functional collaboration to secure the best rates for our clients), to my permanent desk in the Investment Lab (personally managed $10B in advisory across asset classes) The Graduate program rotated me from Managed Investment Research (Hedge fund & private equity fund due diligence) to the Global Family Office (family office advisory & cross-functional collaboration to secure the best rates for our clients), to my permanent desk in the Investment Lab (personally managed $10B in advisory across asset classes)



Experian

• Information Services
• 700 & Above Employee

• Marketing Executive

  • Oct 2010 - Jun 2011

  Worked across the digital marketing teams to build a channel optimization model Worked across the digital marketing teams to build a channel optimization model