Experience

DIET BY DESIGN
• Pakistan
• Wellness and Fitness Services
• 1 - 100 Employee
• Business Development Manager

  • Sep 2022 - Present

Beaconhouse National University
• Pakistan
• Higher Education
• 1 - 100 Employee
• Visiting Lecturer

  • Jun 2019 - Present


SHE - A women empowerment campaign

• Project Director

  • Nov 2014 - Present

  SHE is a celebration of womanhood in Pakistan reflecting a positive role of females in the country in order to motivate and inspire other females of all age groups and walks of life. Background: Pakistan is a country where religious and cultural extremism is gravely infused in every aspect of life; which in turn inhibits the educational and professional growth of females in the society.But this is just the flip side for women in Pakistan. There’s a brighter and more positive side to us Pakistani women as well: where females of the country are setting remarkable examples not only at a local level but globally as well. There is a side where females are not just confined to being a teacher or a doctor but have opted to be fashion designers, models, astronauts, fighter pilots, mountaineers, software experts, social entrepreneurs and much more! There is a side of Pakistan, where unlike the usual media projection and international political propaganda, girls can walk around freely without forcefully being ordered to cover their heads or wear a “hijab” and still hold values of integrity and piety. There is a side where girls are motivated to study as much as they like, set their career paths and make wise choices for marriage and family planning. This is what SHE is all about. It is a celebration of womanhood in Pakistan. Not bound by any age restrictions, socio-cultural barriers or biases on economic parameters. The basic idea behind SHE is to reflect the positive side of Pakistani community and the role of women in the country while addressing issues of women empowerment, gender equity, female literacy, celebration of female birth and other related topics. This way, SHE is a motivational force and a bench mark for all those aspiring females trying to make their dreams come true. SHE aims in providing opportunities for likeminded individuals to connect, explore and excel at a larger level. Show less



Self-employed

• Real Estate
• 1 - 100 Employee

• Managing Partner, TRA Terminology Productions & TRA Terminology Activations

  • Jan 2011 - Jun 2017

  TRA Terminology Activations, is a Brand building company in a connected world. TRA is a subsidiary company of TRP Terminology Productions. Our passionate, multi-disciplinary teams create brand strategies and drive brand advocacy by inspiring, engaging and activating consumers. We have a vast network of specialists and strategic partners in the commercial, media, governmental and educational sector. Along the way we will equip you with the foundations and strategies that will unite your name, signage, employee behavior, products, services and communication into one powerful message that will set you apart from the rest. we are the one source for your all company’s design and BTL advertising needs. BTL Activations - Montages - Audio/Video Productions - Social Media Promotions - Product Launches - Event Management - Trade Promotions - Creative Concepts - Mystery Shopping - Outdoor Marketing Activations - University/Shopping Mall Campaigns -Float Campaigns - Marketing Plans - Branding Campaigns - Talent Management – Cross Promotions Brand Activations – Outdoor Advertising - Marketing Plans and Campaigns - Social Responsibility Show less