Experience

Mad House

• Pakistan
• Marketing Services
• 1 - 100 Employee

• Mad Queen

  • Jun 2022 - Present

  • Launched and ran a digital marketing agency that helps businesses rock their online presence and reach their ideal customers. • Offered services such as web design, SEO, social media marketing, content marketing, email marketing, and analytics. • Built and maintained awesome relationships with clients across various industries and sectors. • Led a team of creative and technical ninjas and ensured quality and timely delivery of projects. • Launched and ran a digital marketing agency that helps businesses rock their online presence and reach their ideal customers. • Offered services such as web design, SEO, social media marketing, content marketing, email marketing, and analytics. • Built and maintained awesome relationships with clients across various industries and sectors. • Led a team of creative and technical ninjas and ensured quality and timely delivery of projects.



Self-employed

• Islāmābād, Pakistan

• Digital Marketing Consultant

  • Apr 2022 - Present

  • Provided digital marketing consultancy services to clients across various industries and sectors. • Helped clients develop and implement digital marketing strategies to achieve their business objectives and increase their online presence. • Provided services such as web design, SEO, social media marketing, content marketing, email marketing, and analytics. • Measured and reported on the performance and ROI of digital marketing campaigns and made recommendations for improvement. I know there is no digital marketing without analytics. Analytics not fun without targets. Targets give you a goal. Goals drive your passion. Passion doesn’t exist without belief. Disrupters always believe they can do things differently. I plan. I draw. I align my artwork with your brand vision. We work together as a team. Show less



Teamup

• Pakistan
• Information Technology & Services
• 1 - 100 Employee

• Senior Marketing Consultant

  • Apr 2022 - Present

  • Advised and supported the outreach team in reaching out to potential donors, partners, and beneficiaries for various development projects. • Designed and implemented outreach campaigns and events to raise awareness and funds for the organization’s mission and vision. • Built and maintained strong relationships with key stakeholders such as media, government, NGOs, and community leaders. • Conducted research and analysis on the needs and opportunities of the target groups and markets. • Advised and supported the outreach team in reaching out to potential donors, partners, and beneficiaries for various development projects. • Designed and implemented outreach campaigns and events to raise awareness and funds for the organization’s mission and vision. • Built and maintained strong relationships with key stakeholders such as media, government, NGOs, and community leaders. • Conducted research and analysis on the needs and opportunities of the target groups and markets.



Pak Mission Society

• Pakistan
• Non-profit Organizations
• 1 - 100 Employee

• Head of Marketing Communications

  • Nov 2018 - Present

  • Led the Marcomm team and Pak Solutions, the money-making machine that adds sustainability to development projects for the forgotten folks. • Created and executed kickass marketing and communication strategies that boosted brand awareness, donor loyalty, and social impact. • Handled the design and production of various print and digital goodies, such as brochures, newsletters, website, social media, and annual reports. • Coordinated media relations and public events, such as press conferences, workshops, and seminars. • Measured and evaluated the effectiveness of marketing and communication activities and reported on key performance indicators. Show less



THALI

• Pakistan
• Non-profit Organizations
• 1 - 100 Employee

• Chief Executive Officer

  • 2005 - Present

  • Led and managed a charity organisation that provides nutritious meals to underprivileged children in Pakistan. • Oversaw the operations, finances, human resources, and marketing of the organisation. • Developed and executed the strategic plan and vision of the organisation in alignment with its values and goals. • Secured funding and sponsorship from various sources such as individuals, corporations, foundations, and grants. • Expanded the reach and impact of the organisation by launching new programmes and partnerships. Show less



MDi Pakistan

• Pakistan
• Education Administration Programs
• 1 - 100 Employee

• Managing Partner

  • May 2014 - Jul 2017

  • Led the strategic planning and execution of marketing and communication campaigns for clients in the corporate and development sectors.• Provided consultancy and guidance on branding, messaging, positioning, storytelling, and content creation.• Established and nurtured partnerships with media outlets, influencers, and stakeholders to amplify the reach and impact of campaigns.• Supervised a team of account managers and creative directors and ensured client satisfaction and retention.We give your brand the look .. the look that takes away all the eyes from your competitors & places them in ur bank !! We specialize in photography, corporate and themed events, designing of communication literature, website designing and development, videography and printing. We are are a small creative design company based in Islamabad running the show for some big names including IFRC, ILO, Pappasallis, Ufone, Head Start, British High Commission, DFID, Aesthetic Skin Clinic and Pakistan Profiles Company to name a few. We make sure we develop the best creative strategy for our clients giving them maximum media coverage in a the least possible time and budget! Show less

• Senior Program Manager

  • Feb 2010 - Jul 2016

  • Managed the design and delivery of training programmes for professionals in various fields such as marketing, communication, leadership, entrepreneurship, and innovation.• Conducted needs assessment, curriculum development, facilitation, evaluation, and follow-up for each programme.• Collaborated with trainers, experts, mentors, and partners to provide high-quality learning experiences for participants.• Secured funding and sponsorship from donors and sponsors for various programmes. Show less



Ufone 4G

• Pakistan
• Telecommunications
• 700 & Above Employee

• Assistant Manager Corporate Communications

  • Feb 2008 - Aug 2010

  • Assisted in the planning and implementation of corporate communication and CSR initiatives for a leading telecom company in Pakistan. • Developed and executed internal and external communication plans to enhance the company’s reputation and image. • Managed the CSR budget and activities such as donations, sponsorships, volunteering, community engagement, and environmental sustainability. • Liaised with media representatives, NGOs, government agencies, and other stakeholders to promote the company’s CSR efforts. Show less



MDi Pakistan

• Pakistan
• Education Administration Programs
• 1 - 100 Employee

• Program Manager

  • Aug 2005 - Jan 2008

  • Planned and coordinated training programmes for professionals in various fields such as marketing, communication, leadership, entrepreneurship, and innovation. • Handled the logistics, administration, registration, evaluation, and reporting of each programme. • Supported trainers, experts, mentors, and partners in delivering high-quality learning experiences for participants. • Assisted in marketing and communication activities to attract potential participants. • Planned and coordinated training programmes for professionals in various fields such as marketing, communication, leadership, entrepreneurship, and innovation. • Handled the logistics, administration, registration, evaluation, and reporting of each programme. • Supported trainers, experts, mentors, and partners in delivering high-quality learning experiences for participants. • Assisted in marketing and communication activities to attract potential participants.



Jazz

• Pakistan
• Telecommunications
• 700 & Above Employee

• Creative Manager

  • Sep 2004 - Dec 2005

  • Managed the creative team responsible for developing advertising campaigns for Jazz (a mobile network brand) across print, TV, radio, and digital media. • Oversaw the creative process from concept to execution to ensure consistency with the brand identity and strategy. • Coordinated with account managers, media planners, and production houses to deliver campaigns on time and within budget. • Monitored the performance and feedback of campaigns and made recommendations for improvement. • Managed the creative team responsible for developing advertising campaigns for Jazz (a mobile network brand) across print, TV, radio, and digital media. • Oversaw the creative process from concept to execution to ensure consistency with the brand identity and strategy. • Coordinated with account managers, media planners, and production houses to deliver campaigns on time and within budget. • Monitored the performance and feedback of campaigns and made recommendations for improvement.



Siemens

• Germany
• Automation Machinery Manufacturing
• 700 & Above Employee

• Management Trainee

  • Feb 2002 - Apr 2002

  • Completed a two-month management trainee programme at Siemens (a multinational engineering company) in Pakistan. • Learned about the company’s products, services, and operations across various departments such as sales, marketing, finance, and HR. • Participated in projects, presentations, and workshops to develop skills such as teamwork, communication, and problem-solving. • Completed a two-month management trainee programme at Siemens (a multinational engineering company) in Pakistan. • Learned about the company’s products, services, and operations across various departments such as sales, marketing, finance, and HR. • Participated in projects, presentations, and workshops to develop skills such as teamwork, communication, and problem-solving.