Zoltan Zorkoczi 左俊利

Senior Partner - Automotive & E-Mobility at CNA International Executive Search
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Contact Information
us****@****om
(386) 825-5501
Location
UK
Languages
  • English Native or bilingual proficiency
  • Hungarian Native or bilingual proficiency
  • Chinese Professional working proficiency
  • German Elementary proficiency
Skills

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Calvin Wang

Zoltan operates with total professionalism and is very knowledgeable, from first contact up to complete process of my new employment. He was patient, supportive and friendly. He understood my needs and priorities, Very thankful and would recommend him to future clients and companies. All the best!

Maximilian Osmer

friendly, professional, uncomplicated. All in one from the first kontact very good!

Ian Fung

I recommend Mr. Zorkoczi as a headhunter as I experienced his passion and responsibility in such field. He will go the extra mile to get you the best candidate for the job.

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Credentials

  • Full Member
    Recruitment & Employment Confederation
    Jul, 2017
    - Nov, 2024
  • Full Member
    Th British Institute of Recruiters - Certification, Membership, Recognition.
    Jul, 2017
    - Nov, 2024
  • Full Member
    APSCo
    Jul, 2017
    - Nov, 2024
  • Full Member
    British Franchise Association
    Jul, 2017
    - Nov, 2024

Experience

  • CNA International Executive Search
    • United Kingdom
    • Staffing and Recruiting
    • 1 - 100 Employee
    • Senior Partner - Automotive & E-Mobility
      • Jul 2017 - Present

      CNA International is one of the world's leading consultancy companies. Services include: ▪ Executive Search ▪ Management Consulting ▪ Board Advisory ▪ Interim Management Specialised in: ▪ Automotive (OEMs, Importers, Dealer Groups, Suppliers, Financial Services) ▪ E-Mobility, future technologies & EV start-ups ▪ CASE (Connected, Autonomous, Shared, Electrified) ▪ ADAS (Advanced Driver-Assistance Systems) Geographic coverage: ▪ Global reach ▪ Project portfolio: literally all continents - see map below

  • McLaren Automotive Ltd
    • United Kingdom
    • Automotive
    • 700 & Above Employee
    • Sales Director - China
      • Jul 2015 - Jun 2017

      McLaren China is a fully owned subsidiary of McLaren Automotive Ltd. (OEM).Reporting directly to the Managing Director I was responsible for leading the Retailer Network (10 sites across China) & McLaren China sales teams (40+ people in total), delivering wholesale and retail targets within the mainland China region - the most important market for McLaren Automotive in APAC and the 3rd biggest market globally.Retailer network: Beijing, Changsha, Chengdu, Chongqing, Guangzhou, Hangzhou, Nanjing, Shanghai, Shenyang, Shenzhen, Tianjin. Responsibilities included:▪ develop, steer and implement sales initiatives and volume bonus programmes ▪ ensure dealers conform to the Dealer Operating Standards such as demonstrator policy, showroom standards and sales staffing levels▪ ensure all staff are trained in the Product, Sales Process, Systems and Finance offerings▪ co-ordinate long and short term volume planning▪ stock, order bank and pipeline management▪ responsible for long term management of Residual Values▪ work cross functionally to integrate Network Development, Commercial, Marketing and Public Relations plans – specifically to generate sufficient customer demand▪ co-ordination of finance offerings▪ purchase funnel management with focus on sales conversion▪ lead management and sales effectiveness▪ customer experience and mystery shopping Key achievements:▪ in 2016 China was the fastest growing region in the world with 166% increase vs 2015▪ in 2016 supercar segment share doubled to 20% vs 2015▪ in 2016 McLaren China accounted for 7% of the global sales which is the highest China contribution amongst the supercar brands ▪ 2015-16 China was global best in digital lead management (timeliness and quality of follow-up)▪ 2015-16 China was global best in guest satisfaction and sales effectiveness measured by telephone and retailer mystery shopping ▪ 2015-16 China was global best in CRM data quality and training compliance

    • Global Head of Planning
      • Sep 2014 - Aug 2015

      Head of Sales Planning, Commercial Operations and Sales Strategy on a global scale for McLaren Automotive - the British manufacturer of luxury, high-performance road cars. Responsibilities:▪ strategic business planning ▪ driving sales culture and operational teamwork across the organisation▪ sales effectiveness and lead management (LMS)▪ purchase funnel, sales channel and route-to-market management▪ integrating and synchronising sales, commercial, production, supply chain, distribution and financial business procedures ▪ leading strategic business planning activities globally▪ carrying our brand/volume related market research and marketing intelligence▪ exploring growth and profit opportunities ▪ being a key stakeholder between global executive management and regional sales teams in translating strategic plans into operational action items ▪ setting allocation, wholesale and retail plans and supporting regions (North America, Latin America, Europe, Middle East and Africa, Asia Pacific) to deliver volume and revenue aspirations▪ programme managing global sales and marketing activities for flawless new product launches▪ co-ordinating global sales effectiveness initiatives, tactical programmes and sales incentives▪ facilitating seamless order to delivery processes▪ sales planning, commercial operations and sales strategy▪ overseeing the global HQ commercial operations office in providing support to regional offices (New York for the Americas, Manama and Dubai for Middle East and Africa, Singapore for Asia Pacific, Shanghai for China, Tokyo for Japan)▪ product positioning and launch planning▪ brand portfolio & product life cycle management▪ recovery & expansion plans with focus on profitability McLaren's DNA:McLaren is a daring manufacturer of superlight, superfast driver oriented performance cars with a rich racing heritage. Hand built in England using racing technology and materials, through a relentless pursuit of perfection.

  • General Motors
    • United States
    • Motor Vehicle Manufacturing
    • 700 & Above Employee
    • Regional Operations Manager - Southern England
      • Mar 2011 - Aug 2013

      Head of Vauxhall Motors operations in Southern England - responsible for building the performance of retailers across all automotive disciplines.Vauxhall is the 2nd biggest automotive brand in the UK (one of TOP10 biggest markets in the world with 2M+ vehicles sold a year).Managing the sales, service and marketing field team of 8: Regional Marketing Manager, Sales & Aftersales District Managers, Commercial Vehicle Development Manager, Wholesales Parts Regional Manager, B2B Development Manager.Responsibilities:▪ local execution of HQ’s aggressive expansion plan to become №1▪ business development by targeting local growth opportunities▪ providing management consulting for sustainable profitability▪ maximising retail sales volume and market share (cars & vans)▪ optimising retailers' sales effectiveness with focus on digital lead management & conversion▪ maximising parts & accessories sales (£2M+ net sales a month) ▪ maximising customer satisfaction, brand loyalty and service retention▪ supporting retailers for local marketing activities with focus on events, social media and online▪ controlling local marketing & business development funds and optimising spend▪ co-operation with indirect field team (franchising & network development, technical support, bodyshop)Key achievements:▪ best ever car retail market share in July 2013 at 8,2% = 94% (!) volume increase year on year▪ network profitability (net profit as a % of sales) grew from -0,2% (Oct YTD 2011) to 1,3% (July YTD 2013) - biggest profitability improvement in the UK▪ best in digital lead management (11% lead sales conversion, 42% of leads contacted within 1 hour) - H1 2013▪ best in customer satisfaction (91% purchase satisfaction, 81% service satisfaction) - July YTD 2013 combined score vs. target ▪ best in combined service channel performance (Service Plans, Extended Warranty, MOT Test Insurance, Fixed Price Repair, MasterFit Service Club, Lifetime Warranty) - July YTD 2013

    • Regional Marketing Manager - Central and Eastern Europe
      • Jul 2009 - Feb 2011

      Head of marketing in a 500M USD turnover regional organisation - Chevrolet CEE. Responsible for planning and execution of both product marketing and marketing communications activities (including automotive icons Corvette, Camaro and Volt).Chevrolet CEE is the Central and Eastern European HQ covering 24 countries with 200+ retailers (see map below).Managing and developing the marketing teams at the HQ and 10+ representative offices across CEE (30+ direct/indirect reports in total).Responsibilities included:▪ preparation of business cases for portfolio management (line-up, walk-up, life cycle) ▪ preparation of price positioning proposals and sales allowance budgets ▪ competition JATO analysis (comparably equipped pricing)▪ product launch strategies, special editions and campaign models▪ order allocation management and stock clearance programmes▪ integrated communication approach ▪ full scope of ATL / BTL communications▪ developing marketing strategies that deliver sales & profitability ▪ creative & media agency relations ▪ development and adaptation of marketing materials ▪ managing budget spending effectiveness and compliance to corporate standards▪ full scope of customer relationship & experience management▪ new product launch promotions (previews & customer events) ▪ sponsorship and co-promotion Key achievements:▪ introduced a Spark (mini) new version achieving Nr1 sales position in the segment in CEE▪ developed a Captiva (SUV) Special Edition generating 12% incremental carline profit▪ decreased portfolio complexity with streamlined product offer (engine / trim / stock optimisation) ▪ introduced a Brand Focus Programme (event & sponsorship based activity framework)▪ introduced an industry leading CRM programme (right message, right customer, right timing)▪ best practice Customer Care Programme (VIP event with combined sales / aftersales promotions)▪ introduced various, very effective tools to leverage automotive best practices

    • Country Manager - Hungary
      • Jul 2007 - Jun 2009

      Head of Chevrolet Hungary - leading both sales and marketing teams and a retailer network of 60+ sites (this position was later renamed to “Country Director”). Responsibilities included:▪ product portfolio management, promotional and pricing recommendations▪ full control over Customer Influence and Sales Promotion budget (€1M+)▪ full scope of communications (ATL / BTL / CRM / CXM / SEO / PPC / POS)▪ full scope of PR: representing the brand and being the face of Chevrolet to the public▪ increase exposure and ensure positive publicity & coverage for the brand▪ internal communications: team, HQ, retailers, agencies and endorsed partners▪ marketing intelligence: market research and competition activities▪ managing brand identity: franchise standards and corporate identity▪ managing the purchase funnel (awareness, consideration, engagement)▪ managing routes-to-market (cash & finance options)▪ key partners, customer care and prospecting programmes▪ retailer & salesman incentives and volume bonus programmes▪ sales consultant training programmes▪ introduction of a structured procedure for underperforming retailers▪ customer relationship management (CRM)▪ loyalty & advocacy programmes▪ customer satisfaction & mystery shopping programmesKey achievements: ▪ 2007: car market share grew from 3,4% (Q2) to 4,8% (Q4) - this unprecedented recovery delivered an ACM over €10M▪ 2008: biggest car market share YoY growth with a peak of 5,8% (2nd highest in the EU)▪ 2009: maintained car market share in the value-for-money segment despite economic crisis in the marketplace (global credit crunch)▪ Network: setting up and chairing highly effective Franchise Board and Marketing Committee operations to take retailers input into decision making▪ Brand: unprompted brand awareness doubled and all brand image statements significantly improved over 2 years (GfK)

    • Talent Management Programme
      • Apr 2003 - Jun 2007

      Talent Management Programme with the automotive giant General Motors. Various multi-brand, cross-functional promotions at the CEE Headquarters in 4 years as a high-potential management candidate (GM’s way to develop key talents):► Business Support Manager to CEO (8 months)Brands: Daewoo / Chevrolet, Opel, SAAB, Cadillac, Corvette, HummerRegion: the whole of CEE + Russia, Turkey and PolandResponsibilities: business champion for CEO's regional KPIs (cross departmental liaison and execution)► Business Development Manager (aka Sales District Manager) (2 years 1 month)Brands: Daewoo / ChevroletRegion: Western HungaryResponsibilities: business development by improving retailers’ sales effectiveness & marketing activities► Pricing Specialist (1 year 6 months)Brands: Daewoo / ChevroletRegion: the whole of CEE + Russia, Turkey and Poland Responsibilities: managing carline profitability through unit / option pricing and sales allowanceKey achievements: ▪ project team stakeholder in successfully taking back Cadillac, Corvette & Hummer franchise rights from Kroymans Co., establishing dealer footprint and re-launching premium GM brands in CEE▪ project team stakeholder in effectively implementing a culture change within CEE with a shift from pure volume focus to incorporating profitability into all decision making▪ owner of corporate internal procedures: Business Continuity Planning (BCP), Information LifeCycle Management (ILM) and GoFast! Leading Change Management (LCM)▪ project team stakeholder in seamlessly re-naming, re-pricing and re-launching Daewoo / Chevrolet Key skills:▪ high capacity and willingness to learn (on the fly)▪ perseverance even when the going gets tough▪ communication skills: clear, concise and focused▪ organisation skills: priorities, productivity and time-management▪ balanced intellectual & emotional intelligence: self-awareness, confidence and motivation▪ commercial awareness and business acumen

Education

  • Edutus Egyetem
    Master of Science, Marketing
    2005 - 2007
  • University of New England (AU)
    International Academic Year & Business Apprenticeship
    2002 - 2003
  • University of Hertfordshire
    Bachelor of Science, Accounting and Management Information Systems
    1998 - 2001

Community

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