Experience

Fizetési Pont

• Hungary
• Financial Services
• 1 - 100 Employee

• Marketing Osztályvezető

  • Mar 2023 - Present



Nitro Communications

• Budapest, Hungary

• Senior Business Consultant

  • Jun 2020 - Mar 2023

  My main task is to coordinate project flow among the team, consult with clients on digital services and solutions, execute strategic planning - advised tools, budget, timing - and plan service offers. I am responsible for the following services at the whole agency: - Dashboard reporting solutions- from strategic planning to execution, I execute data mapping based on available data sources and then create the report in Google Data Studio (some sample data sources: - Google - Analytics/Ads/Search Console/Youtube, Facebook - Insights/Business Manager, CRM, Marketing automatization) in order to create an automatic interactive report to provide valuable business insights - PPC and media planning - create strategic plan and budgeting based on KPI-s, review media plans, set up and manage PPC accounts - Project management - planning, budgeting, timing, coordination, client management, partner management - Strategic consultation on digital solutions - as an external advisor for different projects, primary consulting on data management/integration and digital system integration - advertisement/marketing/CRM/analytics and tracking Digital analytics - plan and create measurement plans, implement tracking, set up tracking system - GTM, Google Analytics, Facebook Analytics, blend data in google data studio, and create data visualization. Show less



VML

• United States
• Advertising Services
• 700 & Above Employee

• SalesForce Specialist and Senior Digital Business Consultant

  • Jun 2020 - Jun 2021

  Marketing and communication global company, member of WPP plc (NASDAQ: WPPGY). Young & Rubicam and VML joined forces in 2018 to become VMLY&R. More than 7,000 employees over 75 offices all over the world. - My main tasks are related to serving two large FMCG clients, primary - but not limited - to their Salesforce account management. - Create marketing automatization and CRM (Salesforce) strategy for clients - Execution - set up system segmentation, email templates, automatization journeys and more - Plan and create reports in Google Data Studio (email performance, journey performance, website performance) - Account management for 2 FMCG clients (project management, contact keeping, status report, coordinate project team on digital implementations and support) - Digital solutions and campaign performance supervision: advice on agency media plans and campaigns, standardize digital reports (SEO, PPC, programmatic, competitor) Show less



ACG Budapest

• Hungary
• Advertising Services
• 1 - 100 Employee

• Senior Web Analytics Manager

  • Jun 2019 - Jun 2020

  ACG is an integrated communcation agency with over 100 experts providing comprehensive creative and digital solutions in over 12 countries. ACG was selected as the most effective global agency (EEI) in 2014 / 2016 / 2017 / 2018. As a senior of the team, the role involves taking a senior position within ACG’s Digital team. I am responsible for organizing all analytics functions, implement tools and strategies to translate raw digital data into valuable business insights, using strong logical reasoning skills and business intelligence. I am helping our corporate clients business use data to drive high performance and quality. My Responsibilities • Understand business needs and objectives • Develop strategies for effective web data analysis and reporting • Select, configure and implement web analytics solutions • Oversee all analytics operations to correct discrepancies and ensure quality • Extract reports from multiple sources (Google Analytics, Adobe, Hotjar, FB Business Insights, customer feedback) • Build interactive systems to transform raw data into actionable business insights (Google Sheets) • Create understandable data visualizations (Google Data Studio) from multiple data sources • Apply industry knowledge to interpret data and improve performance • Keep abreast of industry news and trends • Develop measuring and implementation plans • Audit Analytics implementations • A/B test planning • Consult and evaluate digital campaigns of various clients • Plan and conduct comprehensive market researches Show less



OFXS Marketing Ltd

• Budapest

• Managing Director

  • Mar 2013 - Jun 2020

  OFXS (Online Forex Solutions) Marketing Ltd is my marketing agency, specialized in digital marketing and media planning in financial markets. Services I provide for clients are primary online advertising system management and media planning/buying. I work with small-mid size companies where mostly provide result-oriented (CPA,CPL) solutions and services to optimally increase the clients business result. OFXS (Online Forex Solutions) Marketing Ltd is my marketing agency, specialized in digital marketing and media planning in financial markets. Services I provide for clients are primary online advertising system management and media planning/buying. I work with small-mid size companies where mostly provide result-oriented (CPA,CPL) solutions and services to optimally increase the clients business result.



Zsiraf Kreativ

• Budapest

• Senior Account Manager

  • Feb 2017 - Jun 2019

  Keep contact with existing and new clients and define opportunities regarding agency co-operation Present the latest digital trends that fits the client profile, offer out agency service Design media and marketing presence for client campaigns Manage the creation of digital materials for campaigns, co-ordinate and optimize content management Support the digital magazines’ publication Create media plans, manage media buying for clients PPC management for client campaigns Social Media presence planning for campaigns, social media account management Application and management of digital marketing tools (Google Adwords/Analytics/ Tag Manager) Market/Competitor analysis creation according to unique client needs Co-ordinate sub-contractors (external developers for example) Team management (agency digital team - 3) https://zsirafkreativ.hu/ Show less



XTB online trading

• Poland
• Capital Markets
• 500 - 600 Employee

• • Jan 2016 - Dec 2016

  Working in Warsaw at HQ of XTB. Main responsibilities:- Directing all operational aspects (customer support, sales, marketing, tech support, accounting)- Providing training and coaching for new sales - Set up new CRM sales structure, reporting system and follow up- Develop business plan- Assess local market conditions and identify sales opportunities- support global CMS and CRM system implementation and development- based on local findings, set up global branch templates for CMS and CRM systems- budgeting and execution- Monitor ROI and KPI-s- Participate in int’l digital marketing collateral standardization project as leading tester and content creator Show less

• • Jun 2010 - Dec 2016

  Main Responsibilities:- Plan and execute country marketing strategy based on branch targets- Controlling branch marketing budget- Media planning and buying- Work with local and global agencies, manage their performance and timing- Client research, categorization and evaluation of potential client types- Co-ordinate the production, updates and delivery of marketing collateral (digital,print, edm and video also)- Reporting and optimizing- implement and manage digital marketing tools for branch (Google Adwords/Analytics/Tag Manager ; Adobe Analytics, Etarget, CTNetwork, YahooFinance)- Prepare, execute and optimize performance based online marketing campaigns- Establish a sales performance based reporting system on marketing sources- Support sales with auto reports, lead grouping and marketing tools- Event marketing: planning and execution both: press conference, financial expos, award gala, customer meetings, and roadshow educational events countryside)- Constantly increase the digital experience of clients (performance based and customized auto email series, video education, A/B testings)- Set up and optimize segmented email marketing communication- Establishing digital footprint of the branch and manage it - Create and manage social media accounts (Google profile, facebook/twitter/G+/youtube channel account)- Participate in international development projects, organize annual int’l marketing conferenceprioritise workload effectively, move projects forward in a complex environment- Planning and executing internal and external communication Show less



Sparks Lightning&Camera

• Budapest

• Department Manager

  • Jun 2009 - Nov 2009



Mercer

• United States
• Professional Services
• 700 & Above Employee

• Analyst

  • Jul 2008 - May 2009



Nordson Corporation

• United States
• Machinery Manufacturing
• 700 & Above Employee

• International Business/HR Intern

  • Jun 2006 - Sep 2007