Zoie Lam
Senior Marketing Executive at 數碼通- Claim this Profile
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Bio
Experience
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SmarTone
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Hong Kong
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Telecommunications
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500 - 600 Employee
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Senior Marketing Executive
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Apr 2022 - Present
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HGC Global Communications
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Hong Kong
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Telecommunications
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500 - 600 Employee
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Marketing Executive
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Jan 2021 - Apr 2022
1. Organizing the business event e.g. luncheon, cocktail reception, seminar among banking and finance, retail and education industry; 2. Making video and article of successful case study and uploading and monitoring the result on social media e.g. Facebook Fan page, YouTube, LinkedIn; 3. Creating ICT solution deck for corporate team selling; producing the promotional materials including animated video, product webpage and leaflet with related vendor and department; 4. Generating and analyzing regular sales report; planning the seasonal price offer and executing promotion campaign e.g. eDM, outbound call; 5. Managing the process of IT development as well as conducting UAT on corresponding project; 6. Assisting and revamp the corporate business website.
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China Mobile Hong Kong
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Hong Kong
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Telecommunications
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400 - 500 Employee
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Project Officer
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Apr 2018 - Jan 2021
1. Working closely with broadband team for discovering the new coverage, formulating the new rate plan strategy, preparing promotion materials and result monitoring; 2. Managing business project such as analyzing the sale figures and forecast the market trend in order to focus on broadband sales, migration, customer retention and new business aspects; 3. Coordinating with different departments to promote the new marketing offer as well as boosting new sales and maintaining good relationship with existing customers; 4. Conducting User acceptance testing (UAT) before launch date to ensure every marketing offer, rate plan, promotion materials, and logistic flow can be successfully launched in 40 shops.
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Event Elite Production and Promotion Limited
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Advertising Services
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1 - 100 Employee
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Marketing Executive
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Sep 2016 - Apr 2018
1. Organizing events including proposal preparation, budget planning, manpower sourcing, managing the logistic flow, creating promotion materials, executing post event evaluation and keeping close relationship with client; 2. Managing and coordinating with in-house designer and outsource parties such as production house to ensure all items are on schedule and right track; 3. Clients had been collaborate with are list as below: Chanel, Eau Thermale Avène, Carlsberg, Heineken, Mentholatum, Columbia, GP Batteries, Darlie, Almond Roca, Swanson, Campbell, Ferrero, Barefoot, Nestlé, Nissin, Maxim, Nan Fung Place, China Mobile Hong Kong
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Education
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香港理工大學
Bachelor of Arts, Maketing and Public Relations -
University of Victoria
Intensive Summer Language and Culture Program, English Language and Literature, General