Experience

Hong Kong Maxim's Group

• Hong Kong
• Food and Beverage Services
• 500 - 600 Employee

• Assistant Marketing Manager (Promotion & Marcomm, Casual Dinning)

  • Oct 2018 - Present

• Assistant Digital Marketing Manager

  • Oct 2017 - Sep 2018

• Senior Digital Marketing Executive

  • Oct 2016 - Oct 2017

• Digital Marketing Executive

  • Jul 2014 - Oct 2016

  Japanese Chain Restaurant(Brands: Genki Sushi, Sen-ryo, Dondonya, Ippudo, Uo-show)-Manage and execute digital marketing programs that are well integrated with the brand’s marketing plan and objectives-Maintain all digital communication platforms (websites, email, apps, social) to consistently promote JCR’s product and services to all customer segments-Execute online content marketing plans to strengthen JCR brands’ online footprints and awareness-Keep track of and evaluate the performance of online marketing initiatives in order to provide insights to brand teams on improving effectiveness of future campaigns.



Starcom

• United States
• Advertising Services
• 700 & Above Employee

• Digital Media Executive

  • Jun 2012 - May 2014

  -Plan, execute & reporting of all digital media activities (display, eDM, SEM, web trend) focusing mainly on luxury sector -Conduct market research on media landscape and competitive updates -Collaborate with offline team for strategic planning/buying -Manage social media platforms and community management for FMCG client -Plan, execute & reporting of all digital media activities (display, eDM, SEM, web trend) focusing mainly on luxury sector -Conduct market research on media landscape and competitive updates -Collaborate with offline team for strategic planning/buying -Manage social media platforms and community management for FMCG client



Starcom

• United States
• Advertising Services
• 700 & Above Employee

• Part Time Media Executive

  • Sep 2011 - Apr 2012

  -Responsible for maintenance of company newsletter website-Produce competitive analysis and post-buy reports for the relevant consumer sectors, such as consumer electronic, banking and luxury-Conduct monthly media ad spend analysis

• Internship

  • Jun 2011 - Aug 2011