Zofeen Ihsan

COO at Xenith Public Relations
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Contact Information
us****@****om
(386) 825-5501
Location
Pakistan, PK
Languages
  • English Native or bilingual proficiency
  • German Elementary proficiency
  • Urdu Limited working proficiency
Skills

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Bio

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Credentials

  • Learn about Content Writing
    Udemy
    Oct, 2018
    - Oct, 2024
  • On Writing
    Udemy
    Oct, 2018
    - Oct, 2024
  • Secret Sauce of Great Writing (New Edition)
    Udemy
    Oct, 2018
    - Oct, 2024
  • Graduate Diploma
    Australian College of Applied Psychology

Experience

  • Xenith Public Relations
    • Pakistan
    • Public Relations and Communications Services
    • 1 - 100 Employee
    • COO
      • Aug 2019 - Present

  • OK! Magazine
    • Book and Periodical Publishing
    • 1 - 100 Employee
    • Freelance Writer
      • Feb 2017 - Present

      Reviews- Food reviews of new restaurants in Karachi- Book reviews of new releases Reviews- Food reviews of new restaurants in Karachi- Book reviews of new releases

  • ScaleMill
    • United States
    • Technology, Information and Internet
    • 1 - 100 Employee
    • Freelance Writer
      • Feb 2019 - Mar 2019

      Content writing & editing- Writing blogs for clients in the tech industry- Editing articles as & when required Content writing & editing- Writing blogs for clients in the tech industry- Editing articles as & when required

  • Self-Employed
    • Real Estate
    • 1 - 100 Employee
    • Freelance Writer
      • Oct 2018 - Nov 2018

      Volunteer editor and proof reader for SOS Children's Villages Pakistan- Edited content for their new website- Proofread, edited and re-wrote the annual newsletters for all their network in Pakistan Volunteer editor and proof reader for SOS Children's Villages Pakistan- Edited content for their new website- Proofread, edited and re-wrote the annual newsletters for all their network in Pakistan

    • Chief Operating Officer
      • Feb 2018 - Oct 2018

      • Overseeing the entire PR department function • Business Development• Hiring, on-boarding and training of all personnel involved• Managing company financials and clients’ billings by overseeing the accounts department • Developing innovative solutions and strategies for all clients• Creating, editing and proofing all content work of the agency • Spearheading crisis communication efforts for all clients • Coordinating all communications with international partners for Pakistan based projects

    • Account Manager
      • Dec 2016 - Feb 2018

      • Business Development• Editing & proofreading press releases/articles• Developing and pitching strategy presentations to each client• Maintaining relationships with key media personnel• Inviting and managing media on-ground at media events• Finding PR and interview opportunities for clients• Onboarding and training new team members• Organizing and executing media tours and events

    • Assistant Account Manager
      • Mar 2015 - Dec 2016

      • Press release development, dissemination, monitoring and coverage report compilation • Developing quarterly, half yearly and annual reports for each client• Developing and pitching strategy presentations to each client• Maintaining and developing relationships with key media personnel• Inviting and managing media on-ground at media events• Finding PR and interview opportunities for clients• Pitching to potential clients for PR and Digital• Developing and pitching by-line articles and success stories for clients to media to increase their media presence• Organizing and executing media tours and events

  • Getz Pharma (Private) Limited
    • India
    • Mining
    • 1 - 100 Employee
    • Assistant Manager Corporate Communications
      • Nov 2014 - Feb 2015

      • In charge of the annual corporate newsletter – shifting system from Bi-Annual newsletters to annual• In charge of the corporate website – ensuring frequent updates in line with company’s news and updates• Responsible for arranging and hosting company’s corporate events – internal & external• Member of the company’s fitness committee• Responsible for managing the company’s Corporate Social Responsibility activities• Assisting the company CEO in various corporate functions• Assisting the Manager Corporate Communications in corporate brand development• Developing and implementing digital media marketing strategies• Responsible for company’s public relations – including crisis management • Consulting on marketing and company policies for various brands • Consulting on company policies in coordination with the human resource department

  • Pitch Media Inc.
    • Pakistan
    • Public Relations and Communications Services
    • PR & Communications Coordinator
      • Apr 2013 - Nov 2014

      • Facilitating clients in self promotion and image management• Client needs identification and management• End to End planning, developing and implementing PR strategies and campaigns• Conceiving creative, commercial, appropriate PR and social media solutions to meet client needs• Researching, writing and distributing press releases to targeted media • Writing and editing in-house magazines, case studies, speeches, articles and annual reports• Preparing and supervising the production of publicity brochures, handouts, direct mail leaflets, promotional videos, photographs, films, information for web sites, promotional videos and multimedia programs• Event organization including press conferences, exhibitions, open days and press tours• Sourcing and managing speaking and sponsorship opportunities• Fostering community relations through open day events and involvement in community initiatives• Maintaining an event-wise docket of all the press coverage in both print and electronic media• Developing new business pitches to bring in new clients• Managing profitability on client accounts • PR Crisis management for clients

  • Freelance
    • Egypt
    • Human Resources
    • 1 - 100 Employee
    • Freelance Content Writer
      • Jul 2011 - Mar 2013

      Writing content articles for various clients and organizations. For example, best insurance companies, hair styling products, ideas for Halloween, plastic surgery, etc. Writing content articles for various clients and organizations. For example, best insurance companies, hair styling products, ideas for Halloween, plastic surgery, etc.

  • Rozan
    • France
    • Retail Luxury Goods and Jewelry
    • 1 - 100 Employee
    • Intern
      • Jan 2011 - Mar 2011

      Editing, proof reading, campaign planning, co-counseling and co-facilitating group sessions in schools Editing, proof reading, campaign planning, co-counseling and co-facilitating group sessions in schools

  • Services Hospital
    • India
    • Individual and Family Services
    • 1 - 100 Employee
    • Psychiatric Dpt. Intern
      • Jun 2007 - Jul 2007

      Attained knowledge of different therapeutic exercises by dealing hands-on with patients Attained knowledge of different therapeutic exercises by dealing hands-on with patients

  • School of Leadership
    • Business Skills Training
    • Intern
      • Jun 2006 - Jul 2006

      • Promotion and awareness of YLC through interactive presentations in Universities• Organizing and registering participants for the Young Leaders’ Conference (YLC) • Promotion and awareness of YLC through interactive presentations in Universities• Organizing and registering participants for the Young Leaders’ Conference (YLC)

    • Intern
      • Jun 2005 - Jul 2005

      • Core responsibilities included managing YLC Participants and ensuring smooth conference flows• Gained knowledge of effective interaction skills and good communication • Core responsibilities included managing YLC Participants and ensuring smooth conference flows• Gained knowledge of effective interaction skills and good communication

    • Intern
      • Jun 2004 - Jul 2004

      Learned pressure management by organizing and registering participants for the Young Leaders’ Conference (YLC) under a strict time constraint Learned pressure management by organizing and registering participants for the Young Leaders’ Conference (YLC) under a strict time constraint

    • Internee
      • Jun 2003 - Jul 2003

      Facilitated in organizing the Young Leaders’ Conference (YLC) Facilitated in organizing the Young Leaders’ Conference (YLC)

Education

  • Australian College of Applied Psychology
    Graduate Diploma in Counselling, Counselling
    2009 - 2010
  • Beaconhouse National University, Lahore
    BSc Honours, Applied Psychology
    2004 - 2008

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