COO

• Aug 2019 - Present

Freelance Writer

• Feb 2017 - Present

Reviews- Food reviews of new restaurants in Karachi- Book reviews of new releases Reviews- Food reviews of new restaurants in Karachi- Book reviews of new releases

Freelance Writer

• Feb 2019 - Mar 2019

Content writing & editing- Writing blogs for clients in the tech industry- Editing articles as & when required Content writing & editing- Writing blogs for clients in the tech industry- Editing articles as & when required

Freelance Writer

• Oct 2018 - Nov 2018

Volunteer editor and proof reader for SOS Children's Villages Pakistan- Edited content for their new website- Proofread, edited and re-wrote the annual newsletters for all their network in Pakistan Volunteer editor and proof reader for SOS Children's Villages Pakistan- Edited content for their new website- Proofread, edited and re-wrote the annual newsletters for all their network in Pakistan

Chief Operating Officer

• Feb 2018 - Oct 2018

• Overseeing the entire PR department function • Business Development• Hiring, on-boarding and training of all personnel involved• Managing company financials and clients’ billings by overseeing the accounts department • Developing innovative solutions and strategies for all clients• Creating, editing and proofing all content work of the agency • Spearheading crisis communication efforts for all clients • Coordinating all communications with international partners for Pakistan based projects

Account Manager

• Dec 2016 - Feb 2018

• Business Development• Editing & proofreading press releases/articles• Developing and pitching strategy presentations to each client• Maintaining relationships with key media personnel• Inviting and managing media on-ground at media events• Finding PR and interview opportunities for clients• Onboarding and training new team members• Organizing and executing media tours and events

Assistant Account Manager

• Mar 2015 - Dec 2016

• Press release development, dissemination, monitoring and coverage report compilation • Developing quarterly, half yearly and annual reports for each client• Developing and pitching strategy presentations to each client• Maintaining and developing relationships with key media personnel• Inviting and managing media on-ground at media events• Finding PR and interview opportunities for clients• Pitching to potential clients for PR and Digital• Developing and pitching by-line articles and success stories for clients to media to increase their media presence• Organizing and executing media tours and events

Assistant Manager Corporate Communications

• Nov 2014 - Feb 2015

• In charge of the annual corporate newsletter – shifting system from Bi-Annual newsletters to annual• In charge of the corporate website – ensuring frequent updates in line with company’s news and updates• Responsible for arranging and hosting company’s corporate events – internal & external• Member of the company’s fitness committee• Responsible for managing the company’s Corporate Social Responsibility activities• Assisting the company CEO in various corporate functions• Assisting the Manager Corporate Communications in corporate brand development• Developing and implementing digital media marketing strategies• Responsible for company’s public relations – including crisis management • Consulting on marketing and company policies for various brands • Consulting on company policies in coordination with the human resource department

PR & Communications Coordinator

• Apr 2013 - Nov 2014

• Facilitating clients in self promotion and image management• Client needs identification and management• End to End planning, developing and implementing PR strategies and campaigns• Conceiving creative, commercial, appropriate PR and social media solutions to meet client needs• Researching, writing and distributing press releases to targeted media • Writing and editing in-house magazines, case studies, speeches, articles and annual reports• Preparing and supervising the production of publicity brochures, handouts, direct mail leaflets, promotional videos, photographs, films, information for web sites, promotional videos and multimedia programs• Event organization including press conferences, exhibitions, open days and press tours• Sourcing and managing speaking and sponsorship opportunities• Fostering community relations through open day events and involvement in community initiatives• Maintaining an event-wise docket of all the press coverage in both print and electronic media• Developing new business pitches to bring in new clients• Managing profitability on client accounts • PR Crisis management for clients

Freelance Content Writer

• Jul 2011 - Mar 2013

Writing content articles for various clients and organizations. For example, best insurance companies, hair styling products, ideas for Halloween, plastic surgery, etc. Writing content articles for various clients and organizations. For example, best insurance companies, hair styling products, ideas for Halloween, plastic surgery, etc.

Intern

• Jan 2011 - Mar 2011

Editing, proof reading, campaign planning, co-counseling and co-facilitating group sessions in schools Editing, proof reading, campaign planning, co-counseling and co-facilitating group sessions in schools

Psychiatric Dpt. Intern

• Jun 2007 - Jul 2007

Attained knowledge of different therapeutic exercises by dealing hands-on with patients Attained knowledge of different therapeutic exercises by dealing hands-on with patients

Intern

• Jun 2006 - Jul 2006

• Promotion and awareness of YLC through interactive presentations in Universities• Organizing and registering participants for the Young Leaders’ Conference (YLC) • Promotion and awareness of YLC through interactive presentations in Universities• Organizing and registering participants for the Young Leaders’ Conference (YLC)

Intern

• Jun 2005 - Jul 2005

• Core responsibilities included managing YLC Participants and ensuring smooth conference flows• Gained knowledge of effective interaction skills and good communication • Core responsibilities included managing YLC Participants and ensuring smooth conference flows• Gained knowledge of effective interaction skills and good communication

Intern

• Jun 2004 - Jul 2004

Learned pressure management by organizing and registering participants for the Young Leaders’ Conference (YLC) under a strict time constraint Learned pressure management by organizing and registering participants for the Young Leaders’ Conference (YLC) under a strict time constraint

Internee

• Jun 2003 - Jul 2003

Facilitated in organizing the Young Leaders’ Conference (YLC) Facilitated in organizing the Young Leaders’ Conference (YLC)