Experience

kg&a

• Canada
• Public Relations and Communications Services
• 1 - 100 Employee

• Account Manager

  • Jun 2022 - Present

  -Writing and editing professional communications, including press releases, media advisories, award submissions, key message documents, speaking remarks, social media content and advertorial copy. -Planning and executing high-profile events, such as condo launches, groundbreaking ceremonies, and broker socials. -Developing and implementing comprehensive public relations strategies, including determining deliverables and timelines for execution. -Building and maintaining relationships with media representatives to effectively communicate newsworthy stories and development milestones. -Monitoring media coverage and reporting on findings to maintain company's reputation in the industry, to leverage project awareness, and drive sales. -Utilizing industry-standard tools such as Mailchimp and Cision to create and distribute press releases to targeted media outlets. - Engaging in work outside the traditional scope of PR, including but not limited to business development and graphic design



Milestones Public Relations

• Canada
• Public Relations and Communications Services
• 1 - 100 Employee

• Public Relations Consultant

  • Feb 2021 - May 2022

  - Compose and distribute press releases to journalists and relevant influencers, effectively communicating campaign information. -Gather, analyze and report on campaign data for monthly media monitoring reports. -Identify and interview new talent, write biographies, create electronic press kits, and develop pitch decks for brand partnerships. -Plan and execute industry events such as book launches, press tours, and media dinners. - Overall talent management, advise clients on strategy to elevate the brand - Obtained extensive knowledge of Toronto’s culinary industry, food influencers, and high-profile chefs with notable clients such as the United Nations World Food Programme, Aburi Restaurants Canada, and Wall of Chefs’ Suzanne Barr.



Uplift Canada Foundation

• Canada
• Non-profit Organizations
• 1 - 100 Employee

• Public Relations Specialist

  • Jan 2021 - May 2022

  -Develop and implement a comprehensive monthly content calendar to schedule promotional and informational material on various social media platforms, including Instagram, Facebook, and LinkedIn. -Design professional promotional and informational material utilizing various design applications. -Create PR and advertising materials such as business cards, posters, media kits, and press releases. -Communicate effectively with local journalists and media outlets to increase awareness of the organization. -Make structural changes to the Uplift Canada Foundation website and social media platforms to enhance the organization's online presence. -Secure mutually beneficial partnerships to support the mission of the organization. -Contribute to the overall process of building and maintaining a youth-led, registered non-profit organization. -Raised over 5000 lbs of intentional clothing donations for Vancouver shelters in 2021 alone.



McGill University

• Canada
• Higher Education
• 700 & Above Employee

• Scholarships and Student Aid Undergraduate Committee Member

  • Nov 2020 - May 2022

  -Providing a forum for scholarships and student aid questions and suggestions. -Receiving reports from the Director of Scholarships and Student Aid. -Providing feedback on plans and implementations of previous recommendations.

• Communications Assistant for University Advancement, Alumni Relations & Digital Strategy

  • Nov 2019 - Feb 2022

  -Manage and maintain McGill's alumni platforms including McGillConnect and the McGill Alumni LinkedIn group.-Provide technical assistance to the McGill website and act as a point of contact for thousands of alumni for data exchange, social media, and technology assistance.-Assist with communications for worldwide alumni events.-Research, organize, and report on alumni data and news coverage, as well as assist in creating and editing email templates and campaigns.-Participate in planned giving videos, recording voice-overs and filming action shots to promote McGill's fundraising efforts.- Schedule and edit segmented digital email campaigns for the sixth-annual McGill24 (2021) fundraising day, which raised approximately $3,810,861 in funds in 24 hours, by increasing public awareness of the university and encouraging giving.-Contributed to the McGill24 2020 campaign as well.



Canadian Public Relations Society (CPRS) - Toronto

• Canada
• Public Relations and Communications Services
• 1 - 100 Employee

• Volunteer

  • May 2021 - Jun 2021

  - Created and edited presentations for CPRS Toronto internal communications. - Created sponsorship decks for potential CPRS partnerships. - Assisted the president in organizing CPRS Toronto panel discussions. Ensured guests and esteemed panelists had accurate details. - Coordinated with panelists to collect background information, condensed the information into short bios, and made various social media graphics to promote the event. - Created and edited presentations for CPRS Toronto internal communications. - Created sponsorship decks for potential CPRS partnerships. - Assisted the president in organizing CPRS Toronto panel discussions. Ensured guests and esteemed panelists had accurate details. - Coordinated with panelists to collect background information, condensed the information into short bios, and made various social media graphics to promote the event.



Research and Sustainability Network

• Canada
• Environmental Services
• 1 - 100 Employee

• Director Of Communications

  • Mar 2020 - Mar 2021

  -Read and synthesized scholarly, peer-reviewed sustainable development research. -Provided weekly sustainable development updates on a variety of social media platforms including Twitter, Instagram, and Facebook. -Connected undergraduate students to professionals in sustainability related fields. -Organized and attended various sustainability related panel discussions throughout the year. -Read and synthesized scholarly, peer-reviewed sustainable development research. -Provided weekly sustainable development updates on a variety of social media platforms including Twitter, Instagram, and Facebook. -Connected undergraduate students to professionals in sustainability related fields. -Organized and attended various sustainability related panel discussions throughout the year.



IDA Pharmacy

• Canada
• Retail
• 100 - 200 Employee

• Sales Associate

  • Jan 2015 - Aug 2019

  -Processed POS transactions, including checks, cash and credit purchases or refunds. -Answered customer questions regarding home health-care item use and explained how to properly care for merchandise. -Coached employees and trained on methods for handling various aspects of sales, complicated issues and difficult customers. -Processed POS transactions, including checks, cash and credit purchases or refunds. -Answered customer questions regarding home health-care item use and explained how to properly care for merchandise. -Coached employees and trained on methods for handling various aspects of sales, complicated issues and difficult customers.