Zoe L.
Digital Marketing Manager at SkyCiv Cloud Engineering Software- Claim this Profile
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English Professional working proficiency
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Chinese Native or bilingual proficiency
Topline Score
Bio
Sam Carigliano
Zoe was an incredible asset to our team here at SkyCiv. Zoe led our marketing as Marketing Manager for 4 years, in which she drove the business forwards and helped us improve our branding, messaging and SEO at the company. She also helped us test and implement new acquisition channels, helped launch campaigns and managed our advertising channels. Zoe is a pleasure to work with, very professional, courteous and always brought new ideas to the table. No task was too difficult and always had a really great upbeat attitude. I would highly recommend her for any role or project that you are considering her for.
Hadrien Brassens
I've had the pleasure to have Zoe in my team as she worked at Reef Digital. Zoe is a talented individual, passionate about digital marketing and helping clients excel online. She's hard-working and an excellent team member always offering her assistance to those in need. I can certainly recommend her if you need help resolving digital marketing challenges
Sam Carigliano
Zoe was an incredible asset to our team here at SkyCiv. Zoe led our marketing as Marketing Manager for 4 years, in which she drove the business forwards and helped us improve our branding, messaging and SEO at the company. She also helped us test and implement new acquisition channels, helped launch campaigns and managed our advertising channels. Zoe is a pleasure to work with, very professional, courteous and always brought new ideas to the table. No task was too difficult and always had a really great upbeat attitude. I would highly recommend her for any role or project that you are considering her for.
Hadrien Brassens
I've had the pleasure to have Zoe in my team as she worked at Reef Digital. Zoe is a talented individual, passionate about digital marketing and helping clients excel online. She's hard-working and an excellent team member always offering her assistance to those in need. I can certainly recommend her if you need help resolving digital marketing challenges
Sam Carigliano
Zoe was an incredible asset to our team here at SkyCiv. Zoe led our marketing as Marketing Manager for 4 years, in which she drove the business forwards and helped us improve our branding, messaging and SEO at the company. She also helped us test and implement new acquisition channels, helped launch campaigns and managed our advertising channels. Zoe is a pleasure to work with, very professional, courteous and always brought new ideas to the table. No task was too difficult and always had a really great upbeat attitude. I would highly recommend her for any role or project that you are considering her for.
Hadrien Brassens
I've had the pleasure to have Zoe in my team as she worked at Reef Digital. Zoe is a talented individual, passionate about digital marketing and helping clients excel online. She's hard-working and an excellent team member always offering her assistance to those in need. I can certainly recommend her if you need help resolving digital marketing challenges
Sam Carigliano
Zoe was an incredible asset to our team here at SkyCiv. Zoe led our marketing as Marketing Manager for 4 years, in which she drove the business forwards and helped us improve our branding, messaging and SEO at the company. She also helped us test and implement new acquisition channels, helped launch campaigns and managed our advertising channels. Zoe is a pleasure to work with, very professional, courteous and always brought new ideas to the table. No task was too difficult and always had a really great upbeat attitude. I would highly recommend her for any role or project that you are considering her for.
Hadrien Brassens
I've had the pleasure to have Zoe in my team as she worked at Reef Digital. Zoe is a talented individual, passionate about digital marketing and helping clients excel online. She's hard-working and an excellent team member always offering her assistance to those in need. I can certainly recommend her if you need help resolving digital marketing challenges
Credentials
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Bing Ads Accredited Professional
MicrosoftJul, 2016- Nov, 2024 -
Google Adwords Fundamentals
GoogleApr, 2016- Nov, 2024 -
Google Display Advertising
GoogleAug, 2016- Nov, 2024 -
Google Mobile Advertising
GoogleSep, 2016- Nov, 2024 -
Google Search Advertising
GoogleApr, 2016- Nov, 2024
Experience
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SkyCiv Cloud Engineering Software
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Australia
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Software Development
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1 - 100 Employee
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Digital Marketing Manager
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Jul 2018 - Jul 2022
Lead full-funnel digital marketing efforts at SkyCiv: - Funnel optimization - Email drip campaigns - Content marketing management - SEO management - SEM and PPC campaigns - Social media management - Pricing strategy - Website rebranding Lead full-funnel digital marketing efforts at SkyCiv: - Funnel optimization - Email drip campaigns - Content marketing management - SEO management - SEM and PPC campaigns - Social media management - Pricing strategy - Website rebranding
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Panda Buddy
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Australia
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Information Services
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1 - 100 Employee
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Founder
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Nov 2015 - Apr 2020
Panda Buddy connects schools and institutes in China with potential candidates via our job platform. Our mission is to help people live fulfilling and exciting lives teaching in China and help educational organizations in China succeed. Panda Buddy connects schools and institutes in China with potential candidates via our job platform. Our mission is to help people live fulfilling and exciting lives teaching in China and help educational organizations in China succeed.
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Reef Digital Agency
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Australia
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Advertising Services
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1 - 100 Employee
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Performance Media Manager
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May 2017 - Jul 2018
Planning and executing paid media strategies to achieve clients' market growth goal: - Understand your business and your needs - Planning and budgeting together - Media plan and execution (across Search, Display, YouTube, Facebook, LinkedIn, Instagram) - Performance review and optimisation - Measure ROI to align with business goals - Media expansion opportunities Core skills: business-media fit analysis, paid media planning, platform operation and optimisation… Show more Planning and executing paid media strategies to achieve clients' market growth goal: - Understand your business and your needs - Planning and budgeting together - Media plan and execution (across Search, Display, YouTube, Facebook, LinkedIn, Instagram) - Performance review and optimisation - Measure ROI to align with business goals - Media expansion opportunities Core skills: business-media fit analysis, paid media planning, platform operation and optimisation, conversion tracking, google analytics, conversion rate optimisation.
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Performance Media Specialist
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May 2016 - Apr 2017
Here at Reef, I specialise in online paid media across Search, Display, Video and Social, helping clients achieve goals based on their business needs. Feel free to get in touch with me and the Reef digital team.
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Resolution Digital
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Australia
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Advertising Services
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200 - 300 Employee
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SEM/PPC Intern
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Mar 2016 - May 2016
Search Marketing has served various business goals that complete a customer's buying journey. The purpose of SEM is to fulfil the needs from both businesses and customers, based on data that indicates customer insights and business dynamics. - Campaign Planning (identify business goals, design campaign structure, keyword research, ad copy, display URLs, sitselinks and extensions) - Campaign Management (budget/bid adjustment, keyword optimisation, weekly report, search term report… Show more Search Marketing has served various business goals that complete a customer's buying journey. The purpose of SEM is to fulfil the needs from both businesses and customers, based on data that indicates customer insights and business dynamics. - Campaign Planning (identify business goals, design campaign structure, keyword research, ad copy, display URLs, sitselinks and extensions) - Campaign Management (budget/bid adjustment, keyword optimisation, weekly report, search term report, auction insights report, RLSA) - Uploading ad builds on Adwords Editor, conducting performance monitoring on Adwords and DoubleClick Search - Agent working environment and process Show less Search Marketing has served various business goals that complete a customer's buying journey. The purpose of SEM is to fulfil the needs from both businesses and customers, based on data that indicates customer insights and business dynamics. - Campaign Planning (identify business goals, design campaign structure, keyword research, ad copy, display URLs, sitselinks and extensions) - Campaign Management (budget/bid adjustment, keyword optimisation, weekly report, search term report… Show more Search Marketing has served various business goals that complete a customer's buying journey. The purpose of SEM is to fulfil the needs from both businesses and customers, based on data that indicates customer insights and business dynamics. - Campaign Planning (identify business goals, design campaign structure, keyword research, ad copy, display URLs, sitselinks and extensions) - Campaign Management (budget/bid adjustment, keyword optimisation, weekly report, search term report, auction insights report, RLSA) - Uploading ad builds on Adwords Editor, conducting performance monitoring on Adwords and DoubleClick Search - Agent working environment and process Show less
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Apex Training Institute
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Australia
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Higher Education
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1 - 100 Employee
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Sales Representative
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Sep 2015 - Dec 2015
As the first point of contact for new student enrolment enquires and provides efficient, courteous customer service and sound information to be able to nurture leads into full fee paying students. Duties include attending incoming inquires both through email and phone call, office coordination, Salesforce and Moodle management. As the first point of contact for new student enrolment enquires and provides efficient, courteous customer service and sound information to be able to nurture leads into full fee paying students. Duties include attending incoming inquires both through email and phone call, office coordination, Salesforce and Moodle management.
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SilkRoadEXPO
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Australia
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Advertising Services
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1 - 100 Employee
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Marketing Intern
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Mar 2015 - Jul 2015
Marketing research, social media strategy. Marketing research, social media strategy.
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UniQuest
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Research Services
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1 - 100 Employee
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Project Developer
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Mar 2015 - Jun 2015
Develop a commercialization plan for a concentrated solar power plant developed by UQ researchers. Research Field: - Market Analysis - Industry Analysis - Supply Chain Analysis - Commercialization Pathway Develop a commercialization plan for a concentrated solar power plant developed by UQ researchers. Research Field: - Market Analysis - Industry Analysis - Supply Chain Analysis - Commercialization Pathway
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Sansan株式会社
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Japan
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IT Services and IT Consulting
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200 - 300 Employee
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Lean Marketing
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Jan 2015 - Feb 2015
After helping more than 2000 premium corporate users in Japan to achieve their best operation on contact management, and also receiving positive feedback from US and Singapore markets, Sansan is now out here to create more value for our users, those who believe the same thing as we do. Tasks Achieved: - Market Research - Customer Consulting - Media PR Liaison After helping more than 2000 premium corporate users in Japan to achieve their best operation on contact management, and also receiving positive feedback from US and Singapore markets, Sansan is now out here to create more value for our users, those who believe the same thing as we do. Tasks Achieved: - Market Research - Customer Consulting - Media PR Liaison
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AIESEC
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Canada
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Non-profit Organizations
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700 & Above Employee
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Personal Development Officer
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Jul 2014 - Dec 2014
Responsibilities as Personal Development Officer: - Performance tracking - System analysis - Member engagement Through this position, I gained precious insight as to how organizational culture shapes the whole landscape of it: engagement level, working efficiency, customer satisfaction, and external presence. I no longer see organizational culture as intangible thing, but more as an asset, which needs to be planned, built and maintained with strategy, and heart.
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Marketing Intern
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Aug 2013 - Jul 2014
AIESEC is the global youth network impacting the world through leadership development experiences. Present in over 124 countries and territories and with over 86,000 members, AIESEC is the world’s largest youth-run organisation. Responsibilities as Marketing Intern: -Marketing research -On-campus promotion and advertising -Event management -Personal sales
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UQ Business School Postgraduate Association
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University of Queensland
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Ambassador
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Jul 2014 - Dec 2014
BSPA( Business School Postgraduate Association UQ)’s efforts are oriented towards supporting students by integrating first year students to university and network opportunities during the rest of their studies at the Business School connecting like-minded people. We promote during their time at the academia, activities that are affiliated with the discipline aligning our Association through networking/career related engagement events. As BSPA we like to promote a sense of… Show more BSPA( Business School Postgraduate Association UQ)’s efforts are oriented towards supporting students by integrating first year students to university and network opportunities during the rest of their studies at the Business School connecting like-minded people. We promote during their time at the academia, activities that are affiliated with the discipline aligning our Association through networking/career related engagement events. As BSPA we like to promote a sense of belonging at UQ and of course, with fellow postgraduate students which will be tomorrow’s leaders. BSPA’s Executive team are involved, dedicating time and energy to pursue a sense of community given that we expect and look for the same interests as new students. Students working for students. Show less BSPA( Business School Postgraduate Association UQ)’s efforts are oriented towards supporting students by integrating first year students to university and network opportunities during the rest of their studies at the Business School connecting like-minded people. We promote during their time at the academia, activities that are affiliated with the discipline aligning our Association through networking/career related engagement events. As BSPA we like to promote a sense of… Show more BSPA( Business School Postgraduate Association UQ)’s efforts are oriented towards supporting students by integrating first year students to university and network opportunities during the rest of their studies at the Business School connecting like-minded people. We promote during their time at the academia, activities that are affiliated with the discipline aligning our Association through networking/career related engagement events. As BSPA we like to promote a sense of belonging at UQ and of course, with fellow postgraduate students which will be tomorrow’s leaders. BSPA’s Executive team are involved, dedicating time and energy to pursue a sense of community given that we expect and look for the same interests as new students. Students working for students. Show less
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Techstars Startup Weekend
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United States
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Civic and Social Organizations
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1 - 100 Employee
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Participant
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Nov 2014 - Nov 2014
Working as marketer and designer in the team "GroupCrush", created a product prototype (a real-time group dating app for fostering dynamic social life) and business pitch based on market research and real customer test with the team within 3 days. Exciting event with intense learning and hands-on experiences, most precious lesson learnt is that for the success of a product (business), nothing says best than customer experiences. Working as marketer and designer in the team "GroupCrush", created a product prototype (a real-time group dating app for fostering dynamic social life) and business pitch based on market research and real customer test with the team within 3 days. Exciting event with intense learning and hands-on experiences, most precious lesson learnt is that for the success of a product (business), nothing says best than customer experiences.
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Education
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2017 - 2017
Academy Xi
Growth Marketing, Marketing -
2013 - 2015
The University of Queensland
Master, Business (Marketing)
Community
