Zoe McPhie
Corporate Communications Executive at Addleshaw Goddard- Claim this Profile
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Experience
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Addleshaw Goddard
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United Kingdom
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Law Practice
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700 & Above Employee
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Corporate Communications Executive
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Sep 2022 - Present
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Twinkl Educational Publishing
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United Kingdom
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Primary and Secondary Education
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700 & Above Employee
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Apr 2022 - Sep 2022
Job Description: Digital copywriter working within the specialised 'content gap' team. Main priorities include creating SEO-optimised short-form and long-form content to improve search engine rankings, content creation and ideation, and keyword research. Twinkl helps those who teach. Skills and experience:Creating SEO-optimised short-form and long-form content, including resource pages, blog posts, event landing pages, and more.Conducting SERP analysis to identify user intent and create custom on-page copy, designed to target high-value search terms. Making on and off-page improvements to improve search engine rankings. Adhering to the Twinkl tone of voice. Consistently meeting and exceeding weekly KPIs. Assisting in content ideation by identifying content gaps and conducting keyword research. Interpreting and presenting domain-specific data in weekly stand-ups. Gaining familiarity with Google Search Console, SEO Monitor, SEMRush, Technical SEO, and more.Content creation, from craft activities to historical fact files. Maintaining a 100% attendance and punctuality record. Show less
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Oct 2021 - Apr 2022
Job Description: Digital copywriter working within the Republic of Ireland team. Main priorities included creating SEO-optimised short-form and long-form content to improve search engine rankings. Twinkl helps those who teach. Skills and experience:Created SEO-optimised short-form and long-form content, including resource pages, blog posts, event landing pages, and more.Conducted SERP analysis to identify user intent and create custom on-page copy, designed to target high-value search terms. Made on and off-page improvements to improve search engine rankings. Adhered to the Twinkl tone of voice. Consistently met and exceeded weekly KPIs. Interpreted and presented domain-specific data in weekly stand-ups. Gained familiarity with Google Search Console, SEO Monitor, SEMRush, Technical SEO, and more.Maintained a 100% attendance and punctuality record. Show less
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Staffordshire County Council
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United Kingdom
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Government Administration
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700 & Above Employee
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French Teacher
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Jun 2020 - Aug 2021
Job Description: Full-time qualified teacher (with QTS), teaching French to KS3 and KS4, including exam-year classes. Also a Year 7 form tutor with responsibility for the pastoral wellbeing of 26 students. Skills and experience: Able to communicate complex concepts in an accessible and user-friendly way. Worked in a fast-paced and often high-pressure environment. Developed strategic thinking and problem-solving skills by pre-empting potential issues and reacting accordingly. Worked effectively as part of a team. Tracked my progress in line with the Teachers’ Standards and was accountable for my workload and classes. Passionate about being a reflective practitioner, able to analyse what went well and what could have been better. Used this information to implement meaningful changes. Strong I.T. and technical skills (including extensive experience with Word, Excel, and PowerPoint as well as a range of videoconferencing technology). Experience interpreting and analysing data on internal and external databases to monitor pupil progress. Maintained a 100% attendance and punctuality record. Show less
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Windsor High School
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United States
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1 - 100 Employee
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Student Teacher - Placement
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Jan 2020 - Jun 2020
I completed my 2nd school placement at Windsor High School, where I taught KS3 and KS4 French. I also participated in CPD sessions and was attached to a Y10 form. I completed my 2nd school placement at Windsor High School, where I taught KS3 and KS4 French. I also participated in CPD sessions and was attached to a Y10 form.
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Great Barr Academy
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Education
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1 - 100 Employee
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Student Teacher - Placement
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Oct 2019 - Jan 2020
I completed my 1st school placement at Great Barr Academy (now Fortis Academy), where I taught KS3 and KS4 French. I also assisted with weekly 1:1 speaking lessons, KS3 Spanish, and engaged in CPD. I completed my 1st school placement at Great Barr Academy (now Fortis Academy), where I taught KS3 and KS4 French. I also assisted with weekly 1:1 speaking lessons, KS3 Spanish, and engaged in CPD.
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The Harratts Group Ltd
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United Kingdom
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Motor Vehicle Manufacturing
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1 - 100 Employee
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Front Desk Receptionist
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Jun 2016 - Aug 2019
Job Description: Front-desk receptionist working full-time during university holidays. Initially based at the customer care centre, then at Harratts Renault Wakefield. Main duties included administrative tasks, answering the phone, and customer meet-and-greets. Skills and experience: Developed excellent customer service skills. Answered incoming calls in a professional and friendly manner. Engaged with customer feedback so that complaints were dealt with quickly and effectively. Completed general administrative duties such as filing, paying subcontractors, and logging enquiries. Adhered to GDPR regulations. Show less
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British Council
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United Kingdom
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Non-profit Organizations
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700 & Above Employee
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Assistante de langue anglaise (English Language Assistant)
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Oct 2017 - Apr 2018
Job Description: British Council English Language Assistant working at two secondary schools in Lille, France, during my year abroad. Skills and experience: Worked with pupils in small groups or 1-to-1, focusing on oral communication and grammar in English. Communicated effectively with international colleagues in French and English. Developed an international mindset and intercultural awareness. Job Description: British Council English Language Assistant working at two secondary schools in Lille, France, during my year abroad. Skills and experience: Worked with pupils in small groups or 1-to-1, focusing on oral communication and grammar in English. Communicated effectively with international colleagues in French and English. Developed an international mindset and intercultural awareness.
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Shop Assistant
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Nov 2015 - Mar 2017
Job Description: Part-time shop assistant at Woodstock, the in-college shop at Collingwood College, Durham University. Skills and experience: Responsible for the day-to-day running of the college shop. This included but was not limited to: engaging with customers, stock taking, handling payments, and communicating customer feedback to my line manager. Job Description: Part-time shop assistant at Woodstock, the in-college shop at Collingwood College, Durham University. Skills and experience: Responsible for the day-to-day running of the college shop. This included but was not limited to: engaging with customers, stock taking, handling payments, and communicating customer feedback to my line manager.
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Education
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Durham University
Bachelor of Arts - BA, Modern Languages and Cultures (with Year Abroad) -
University of Birmingham
PGDE Secondary French (QTS), Initial Teacher Education -
Greenhead College
A-Levels, French, English Literature, Modern History, English Language, General Studies -
Kettlethorpe High School
GCSEs, 9xA*, 2xA.