Experience

Product Marketing Alliance

• United States
• Education
• 100 - 200 Employee

• Pro member

  • Jul 2023 - Present

  With 100s of hours' worth of product marketing presentations, tons of templates, exclusive content, mentors and more, PMA's membership plans are "game-changing". With 100s of hours' worth of product marketing presentations, tons of templates, exclusive content, mentors and more, PMA's membership plans are "game-changing".



Heggerty

• United States
• Primary and Secondary Education
• 1 - 100 Employee

• Senior Marketing Manager

  • Aug 2022 - Present

  Heggerty is an education publishing organization that offers an elementary literacy curriculum that is taught in more than 24,000 schools in the United States, Australia, and Canada. In addition to selling a teacher-friendly curriculum, flashcards, and other materials, Heggerty offers professional development services to educators, providing hands-on seminars and training sessions. An industry leader for nearly 20 years, Heggerty is evolving and expanding our product suite to better meet the needs of the education market. Responsibilities: • Determine the type of advertising and marketing content, such as print, podcast, email, event, digital or social media, that needs to be created and distributed. • Manage a calendar scheduling the creation of each piece of content and the planned release of each piece of content. • Develop, and implement, go-to-market campaign briefs for Heggerty products—including product timelines, budgets, target audiences, positioning and differentiators, competitive landscape, communications plan, etc. •Determine product positioning and development of product talking points. •Develop and maintain relationships with external vendors whose products or services will be needed for the product, including freelance copywriters and graphic designers. •Partner with sales and customer success representatives to strategize and implement account-based campaigns that build pipelines and grow customer value •Develop sales enablement resources, including competitive analyses and presentations •Report on campaign performance providing actionable insights and recommendations •Oversee Content Marketing Specialist and support content marketing and events activities Show less



Learning Without Tears

• United States
• Education Administration Programs
• 100 - 200 Employee

• Marketing Manager

  • Feb 2022 - Aug 2022

  • Strategize, create, and execute targeted marketing programs to achieve company goals and objectives for the Professional Learning and Tradeshow teams.• Work with cross-functional team and partners and vendors to analyze program effectiveness and optimize strategy for maximizing results• Cultivate relationships for Learning Without Tears with relevant partnerships and influencers in key verticals • Build strong relationships with partners to effectively market LWT’s products and services, and develop future opportunities• Maximize the value of top priority partnerships and programs• Manage and grow relationships with all existing and future partners across wide ranging product verticals to promote Learning Without Tears• Work with the Sales, Learning and Leadership teams to further develop their social media skills and optimize their digital footprints as they relate to Learning Without Tears thought leadership.• Develop timely, rich, value add content for key audiences via webinars, podcasts, and other virtual events.• Oversee organic social media channels and community management for Learning Without Tears and all sub-brands• Drive strategy and manage results for paid social campaigns• Manage the Digital Marketing Specialist Show less

• Senior Content Marketing Strategist

  • Nov 2020 - Apr 2022

• Senior Marketing Lead

  • Apr 2017 - Nov 2020

  At Learning Without Tears, our mission is to make learning and teaching easy and fun by providing superior educational products, training, and materials to educators and parents. We are the leaders in providing easy to learn, easy to teach, developmentally appropriate, and inclusive materials to elementary students. More than three million students become confident communicators by using the Learning Without Tears programs.As Senior Marketing Campaign Lead for our Keyboarding Without Tears product I am responsible for leading the strategy, execution, and growth of integrated campaigns, leveraging the appropriate channels and methods to drive awareness, build brand recognition and ultimately present Keyboarding Without Tears as the ultimate keyboarding and solution for K-5 Educators to drive sales and meet product revenue goals. I work closely with the product team to lead timely product marketing communications, the creation of helpful videos and tutorials to promote customer satisfaction and retention of the Keyboarding Without Tears product and program.Additionally, I lead the marketing efforts for our suite of Professional Development opportunities including On-Site, Virtual and In-Person workshops. Show less



Bluetext

• United States
• Advertising Services
• 1 - 100 Employee

• Project Manager

  • Sep 2016 - Mar 2017

  About Bluetext: we provide integrated communications services designed to help clients connect with key audiences, reach new communities, enhance their brand and protect their reputation. With deep expertise leveraging many diverse marketing strategies, we utilize every channel to attack the most critical challenges facing our clients. From repairing damaged reputations to connecting with key government decision-makers to driving product demand, our clients know that our team at Bluetext will help them achieve their goals with measurable results every step of the way. My role: I manage a range of projects consisting of branding, website design and development, and digital marketing campaigns that include social media, content marketing, SEO, demand generation and a range of other emerging areas to support the needs of a diverse range of B2B and B2C clients. Primary responsibility: to maintain 24/7 communication between teams to ensure successful delivery of the project. Lead internal sprints and provide resource management on a weekly basis. Keep the client up to date on progress and communicate what participation is needed from them at each phase of the project. Ensure 100% client satisfaction and a timely, accurate project delivery. Show less



Free Range

• United States
• Design Services
• 1 - 100 Employee

• Senior Account Manager

  • Nov 2014 - Dec 2015

  - Keep projects running on time and on budget (with the help of PM software & tools) - Manage projects throughout the full engagement cycle, including kickoff, discovery, creative development, implementation, evaluation & follow-up - Maintain good working relationship with clients during an engagement and after - Participate in project planning, scoping and research - Keep tabs on ongoing and evolving client needs and market trends - Schedule and lead weekly project meetings, both internal and external - Attend pitch meetings with potential new clients - Oversee relationships with contracted vendors including freelance support, production teams, printers, and developers - Ensure tracking of project revenue and expenses in monthly financial projections - Produce purchase orders for outside costs incurred - Other tasks may include coordinating travel and event logistics, contributing to studio administration, proposal writing and/or presentations Show less



Intermarkets, Inc.

• United States
• Advertising Services
• 1 - 100 Employee

• Senior Marketing Manager

  • May 2012 - Jul 2014

  - Manage the Corporate Marketing team (3 direct reports) and the Creative team on a project basis (3 reports) - Manage an external lead generation team and their efforts on a weekly basis - Manage the strategy, optimization, and execution of all marketing efforts (ppc, web, email, social) for the Intermarkets brand and specific product solutions - Manage the social media strategy and initiatives from reporting to content strategy and analytics - Create the yearly marketing plan which includes lead generation efforts, paid search, email campaigns, website development (landing pages/promotions), and conferences/events - Provide C-level management with weekly reporting on ongoing marketing initiatves and analysis metrics - Manage creation and development of all sales collateral and materials - Plan and execute Intermarkets involvement at conferences as well as company sponsorships and events - Project manage product specific development throughout the year (website, marketing pushes, business development projects) - Implementing CRM life cycle processes, lead scoring and drip campaigns within Marketo and Salesforce to nurture prospects and learn more about potential customers - Utilize comScore plan media metrix platform to pull relevant data for collateral, email initiatives and sales presentations Show less



Resonate

• Market Research
• 100 - 200 Employee

• Marketing Manager

  • Aug 2011 - May 2012

  - Launched new website resonateinsights.com - Managed online marketing efforts and corporate company web updates and development - Provided web analytics reporting and monitor trends and online behaviors - Planned and executed Corporate and Sales events - Team lead for internal customer service initiative - Established and maintained excellent vendor relationships - Managed marketing collateral budget and strategy - Managed email marketing strategy and execution - Launched new website resonateinsights.com - Managed online marketing efforts and corporate company web updates and development - Provided web analytics reporting and monitor trends and online behaviors - Planned and executed Corporate and Sales events - Team lead for internal customer service initiative - Established and maintained excellent vendor relationships - Managed marketing collateral budget and strategy - Managed email marketing strategy and execution



ZipLocal

• United States
• Advertising Services
• 100 - 200 Employee

• Senior Product Manager - Digital Product Development

  • Mar 2010 - Jun 2011

  Lead Product Manager for development and roll out of online products. Lead Product Manager for development and roll out of online products.



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• Digital Marketing Manager

  • Oct 2008 - Mar 2011

  Guided future Digital Media product development initiatives, and served as the Digital subject matter expert liaison between Sales, Production/Publishing and Client Services. Guided future Digital Media product development initiatives, and served as the Digital subject matter expert liaison between Sales, Production/Publishing and Client Services.



Boxwood Career Solutions - A Naylor Company

• United States
• Information Technology & Services
• 1 - 100 Employee

• National Account Executive

  • Jun 2008 - Oct 2008

  Created and managed business relationships with non-profit associations and professional societies. Leveraged software programs and web-based systems for customer relationship management, research, record-keeping and reporting. Created and managed business relationships with non-profit associations and professional societies. Leveraged software programs and web-based systems for customer relationship management, research, record-keeping and reporting.



Imagepath Communications

• United States
• Advertising Services
• 1 - 100 Employee

• Account Manager - Client Services

  • Mar 2007 - Jun 2008

  - Responsible as main point of contact for accounts as well as assist with strategy development and implementation for other accounts. - Managed accounts at project level as well as a strategic planning level. - Placed and managed media buys in print, radio, and television (both network and cable) as well as tracking reconciliation and negotiating competitive rates. - Implemented, managed, and optimized Google PPC and Analytics accounts. Perform analysis and recommendations on a bi-monthly basis for different clients. - Worked with team to develop targeted marketing plans, overall budgets and individual advertising campaigns. Show less



Kemper Sports Management - Gillette Ridge Golf Club

• Bloomfield, CT

• Assistant Event Planner - Sales & Marketing

  • Mar 2006 - Nov 2006

  - Booked Golf Outings and Special Events. - Created custom event packages and menus to fit client's needs. - On location point of contact for events. - Created, Marketed and executed a successful "BarWars" Golf Tournament for local Bars and Restaurants to compete against each other. - Booked Golf Outings and Special Events. - Created custom event packages and menus to fit client's needs. - On location point of contact for events. - Created, Marketed and executed a successful "BarWars" Golf Tournament for local Bars and Restaurants to compete against each other.