Zoë Marie Fernandez

Community Manager at BYK Digital Marketing
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Contact Information
us****@****om
(386) 825-5501
Location
Miami, Florida, United States, US

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Experience

    • United States
    • Advertising Services
    • 1 - 100 Employee
    • Community Manager
      • Sep 2022 - Jul 2023

      ● Managed Instagram and Facebook accounts for 10+ brands via Meta Business Suite resulting in a 3,000+ increase in followers. ● Wrote copy for Instagram and Facebook posting schedules for five brands monthly. ● Developed and designed email marketing campaigns bi-weekly resulting in a 6% increase in open rates. ● Created video content and analyzed trends for 5+ restaurant brands on TikTok resulting in an increased engagement and reach of 2,000+ accounts. ● Analyzed the… Show more ● Managed Instagram and Facebook accounts for 10+ brands via Meta Business Suite resulting in a 3,000+ increase in followers. ● Wrote copy for Instagram and Facebook posting schedules for five brands monthly. ● Developed and designed email marketing campaigns bi-weekly resulting in a 6% increase in open rates. ● Created video content and analyzed trends for 5+ restaurant brands on TikTok resulting in an increased engagement and reach of 2,000+ accounts. ● Analyzed the competitive market and created various social media campaigns to improve brand awareness. ● Wrote weekly company blog posts on topics such as improving social media presence and new social media platforms. Show less

    • United States
    • Retail
    • 700 & Above Employee
    • Product Development Intern
      • Jun 2022 - Jul 2022

      New York, New York, United States ● Worked directly with the Product Development team for five private label shoe brands. ● Participated in weekly meetings in and out of office regarding the Spring 2022 line review, vendors, and costing. ● Analyzed weekly selling reports regarding private and competing brands then presented the data to the team director. ● Completed a group project with fellow interns focusing on an innovative idea to enhance the in-store experience.

    • Content Creator
      • Dec 2021 - May 2022

      Miami, Florida, United States ● Managed the marketing material of a small start-up baking business through development of 15-60 second marketing videos through the iMovie software to advertise the content on Instagram and TikTok. ● Developed the organization’s TikTok page and created 10 original marketing videos to maintain engagement with the customers and averaged roughly 500+ views per video.

    • United States
    • Higher Education
    • 700 & Above Employee
    • Teaching Assistant
      • Aug 2021 - Dec 2021

      Gainesville, Florida, United States ● Assisted students through weekly office hours and acted as a source of contact for students concerns and questions related to the course through active communication on the course webpage and answering emails. ● Collaborated with the professor and course coordinator to create 5 original exam questions every 3 weeks on various topics and lectures related to Marketing.

    • Team Member
      • Sep 2018 - May 2019

      Miami, Florida, United States

    • Bank Intern
      • Jun 2018 - Jun 2018

      Miami, Florida, United States

Education

  • University of Florida - Warrington College of Business
    Master's degree, Marketing
    2022 - 2023
  • University of Florida - Warrington College of Business
    Bachelor's degree, Marketing
    2019 - 2022

Community

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