Zoë Marie Fernandez
Community Manager at BYK Digital Marketing- Claim this Profile
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Bio
Experience
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BYK Digital Marketing
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United States
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Advertising Services
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1 - 100 Employee
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Community Manager
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Sep 2022 - Jul 2023
● Managed Instagram and Facebook accounts for 10+ brands via Meta Business Suite resulting in a 3,000+ increase in followers. ● Wrote copy for Instagram and Facebook posting schedules for five brands monthly. ● Developed and designed email marketing campaigns bi-weekly resulting in a 6% increase in open rates. ● Created video content and analyzed trends for 5+ restaurant brands on TikTok resulting in an increased engagement and reach of 2,000+ accounts. ● Analyzed the… Show more ● Managed Instagram and Facebook accounts for 10+ brands via Meta Business Suite resulting in a 3,000+ increase in followers. ● Wrote copy for Instagram and Facebook posting schedules for five brands monthly. ● Developed and designed email marketing campaigns bi-weekly resulting in a 6% increase in open rates. ● Created video content and analyzed trends for 5+ restaurant brands on TikTok resulting in an increased engagement and reach of 2,000+ accounts. ● Analyzed the competitive market and created various social media campaigns to improve brand awareness. ● Wrote weekly company blog posts on topics such as improving social media presence and new social media platforms. Show less
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Macy's
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United States
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Retail
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700 & Above Employee
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Product Development Intern
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Jun 2022 - Jul 2022
New York, New York, United States ● Worked directly with the Product Development team for five private label shoe brands. ● Participated in weekly meetings in and out of office regarding the Spring 2022 line review, vendors, and costing. ● Analyzed weekly selling reports regarding private and competing brands then presented the data to the team director. ● Completed a group project with fellow interns focusing on an innovative idea to enhance the in-store experience.
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Content Creator
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Dec 2021 - May 2022
Miami, Florida, United States ● Managed the marketing material of a small start-up baking business through development of 15-60 second marketing videos through the iMovie software to advertise the content on Instagram and TikTok. ● Developed the organization’s TikTok page and created 10 original marketing videos to maintain engagement with the customers and averaged roughly 500+ views per video.
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University of Florida
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United States
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Higher Education
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700 & Above Employee
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Teaching Assistant
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Aug 2021 - Dec 2021
Gainesville, Florida, United States ● Assisted students through weekly office hours and acted as a source of contact for students concerns and questions related to the course through active communication on the course webpage and answering emails. ● Collaborated with the professor and course coordinator to create 5 original exam questions every 3 weeks on various topics and lectures related to Marketing.
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PheNOMeNOM Nitrogen Ice Cream and Bake Shop
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Restaurants
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1 - 100 Employee
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Team Member
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Sep 2018 - May 2019
Miami, Florida, United States
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Bank Intern
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Jun 2018 - Jun 2018
Miami, Florida, United States
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Education
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University of Florida - Warrington College of Business
Master's degree, Marketing -
University of Florida - Warrington College of Business
Bachelor's degree, Marketing