Experience

Yale Center for Teaching and Learning

• United States
• Education Management
• 1 - 100 Employee

• Director of Communications, Yale Poorvu Center for Teaching and Learning

  • Apr 2022 - Present



Yale University

• United States
• Higher Education
• 700 & Above Employee

• Social Media, Yale Office of Public Affairs and Communications

  • Dec 2015 - Apr 2022

  One-person social media team for Yale University's main accounts on Instagram (600K followers), Facebook (1.3 million), Twitter (600K), and LinkedIn (290K). Social media: • Link-clicks up 53% in 2021. Engagement across platforms up 19% in 2021. • Began management of Instagram in Sept. 2019; average likes per post increased by 38%. • Healthy Yale: Conceptualize and build COVID-19 campaign materials aimed at student and staff audiences. Translate rapidly evolving public health priorities—resulting from focus groups, health data, and administrative concerns—into Instagram Story content suited to the platform. Content: • Identify stories created by colleagues across the university and collaborate to edit headlines and images to maximize engagement and traffic. • Conceptualize original content with photographers / videographers. • Supervise an archival research project and a team of 5 undergraduate photographers to cultivate images. Crisis management: • Scan the media landscape of news and trends to preempt potential crises. In response to high-profile antagonistic movements and individuals on social media, advise and consult with OPAC, legal, and other administrative leaders to draft timely responses and tactics. • In 2020, exceptional circumstances included public figures doxxing students and media personalities launching the #CancelYale campaign.



Yale School of the Environment

• United States
• Higher Education
• 100 - 200 Employee

• Development and Alumni Services Officer

  • Aug 2014 - Dec 2015

  ANNUAL FUND Created “Why I Give” statements from alumni donors (example below). Engaged with Class Agents, alumni, and students to promote giving to current-use scholarship fund. Kept on track for participation rate and dollar goals. Two-week Class Gift (2015) campaign resulted in 86% participation and funded 4 scholarships. COMMUNICATIONS Composed Dean’s correspondence to donors and prospect briefings, based on research. Selected images and content for printed mailings, including color brochures and solicitation letters.



Yale Sustainable Food Program

• United States
• Higher Education
• 1 - 100 Employee

• Communications Coordinator

  • Aug 2013 - Aug 2014

  SOCIAL MEDIA Increase in followers in first 8 months: Twitter 93%, Facebook 30%, Instagram 100%. Supervised team of 6 Yale communications interns for photography, graphic design, social media. PUBLICATIONS Led creation of 10th anniversary bound retrospective book on expedited schedule. (Digital version below) VISUAL IDENTITY Led development of anniversary logo and color palette while maintaining recognized logo. EVENTS Assisted in conceptualization and execution of major events in 10th anniversary events series, including public events with Wendell Berry, Alice Waters, and other food experts.



Yale University

• United States
• Higher Education
• 700 & Above Employee

• Public Relations Manager, Beinecke Rare Book and Manuscript Library

  • May 2012 - Jun 2013

  MEDIA RELATIONS Developed yearlong media strategy for 50th anniversary. Strategically placed messages about range and diversity of expertise, mission of accessibility. Media coverage highlights in 2013: Wall Street Journal (A1), Boston Globe Sunday Magazine (Travel), The Arts Paper (cover), WQUN radio, Slate Magazine, New Haven Register, Yale Daily News. SOCIAL MEDIA Increase in followers, May 2012 - May 2013: Facebook 100%, Twitter 90%. WEB Launched new web site in January 2013 for http://beinecke.library.yale.edu Advanced site functionality for promotion of special events, online exhibitions, curatorial blogs, first online news section, and first e-newsletter, through innovative use of Drupal. VISUAL IDENTITY Conceptualized bold and consistent treatment of Beinecke name, color palette, style, and imagery. Instituted agreement, without uniformity, across several curatorial areas, designers, and platforms.



Yale School of Nursing

• United States
• Higher Education
• 1 - 100 Employee

• Associate Director of Public Affairs

  • Aug 2008 - May 2012

  MAGAZINE Associate Editor of Yale Nursing Matters magazine, circulation 6,000. Managed production schedule and workflow. Wrote feature stories. Oversaw graphic designer and photographer. Directed photo shoots. WEB Collaborated on site redesign. Wrote features, edited content, and created images for nursing.yale.edu. Edited and published monthly web-based YSNews e-newsletter, circulation 5,000. Updated layout. GRAPHIC DESIGN Ads, brochures, and posters. Created templates for stylistic consistency.



TERC

• United States
• Research Services
• 1 - 100 Employee

• Communications Associate and Web Editor

  • Aug 2002 - Aug 2008

  Promoted from Communications Assistant in October 2005. MAGAZINE Editor of Hands On! magazine: circulation 25,000 educators and policy makers. Identified, wrote, and edited articles. Coordinated production with graphic designer and printer. WEB Assisted in directing of web site redesign, including content management system, content, collage images, structure, and layout. Managed accelerated timeline. Met with senior leadership to formulate goals for the site. Promoted from Communications Assistant in October 2005. MAGAZINE Editor of Hands On! magazine: circulation 25,000 educators and policy makers. Identified, wrote, and edited articles. Coordinated production with graphic designer and printer. WEB Assisted in directing of web site redesign, including content management system, content, collage images, structure, and layout. Managed accelerated timeline. Met with senior leadership to formulate goals for the site.