Experience

Thomas Cook China 托迈酷客

• China
• Travel Arrangements
• 1 - 100 Employee

• MICE & Sport Project Manager

  • Mar 2017 - Present

  Thomas Cook is a pioneer in the travel industry. Now it's owned by Fosun Tourism Group.My role in Thomas Cook China is in MICE (Meetings, Incentives, Conferences and Events) and Sport travel. We provide products and services to companies and organizations across China, Macau and Hong Kong through our China offices.We are proud to have worked with coperate clients like Novartis, Bentley, Bosch, Value Retail on their corporate events, government like Port of Antwerp, Belgium Economic Mission and as well as major football teams (Bayern Munich, Arsenal, Chelsea, AC Milan, Inter Milan, PSG, Manchester United and many other football clubs), Ice Hockey Teams from KHL, VHL, MHL and Basketball Federations of FIBA 2019 during their tours in China.If you have MICE or Sport business and are looking for the right partner in China, please don't hesitate to contact me at zoe.dai@thomascook.com.cn, we'll be happy to see how we can cooperate!



NYSH.TV

• China
• Broadcast Media Production and Distribution
• 1 - 100 Employee

• Producer

  • Apr 2016 - Feb 2017

  NYSH’s mission is to create new and exciting original programming content in China. Our production expertise extends through a wide range of international corporate environments. We can assist in every stage of the process from writing and development to graphics and post. Our broadcast experience extends from major domestic to international broadcasters. Our crews and production staff have well established, award-winning track records filming in all genres including documentaries, reality, lifestyle, cooking, entertainment, travel and magazine shows.My roles & responsibilities with NYSH.TV vary between:• Project Management: Led a cross-functional team to create and produce 3 corporate videos and 3 episodes of 3 PGC shows both in studio and on location. Worked with iQIYI & Youku for show distributions and promotions. Increased clients product sales by 20% through the video.• Resource integration: Utilized resources from different aspects to enrish and accomplish the works. Found sponsors and saved up to 30% of the projct budget.• Digital Marketing: Setup & managed the company website, wechat content and increased followers by 110% within 6 months.• Client Management: Successfully manage clients, including JLL, Wines of Chile, USDA, Sopexa, HTC



Verve International

• Financial Services
• 1 - 100 Employee

• Event Project Manager

  • Mar 2015 - Mar 2016

  My roles & responsibilities within Verve International vary between:• Business Development: Analyzed external market for understanding the potential opportunities of corporate events and setup connections with 8 new International clients; average deal size was over RMB 300,000.• Project Management: In charged of 3 events and clients satisfactory rate was all over 100%. Aspects of the project management including creative concept and design, talent management, scouting location, budget, supplier negotiation.• Client Management: Successfully manage clients, including JLL, Marriott International, IHG, Hyatt, SWFCPrevious projects include:• JLL New Perspective, New Opportunity 2015 Clients' Appreciation Cocktail Party• L'abstraction Black Tie Charity Dinner for Marriott & Yao Foundation;• Intercontinental Hualuxe Hotel Opening 2015;• Taste of China Gala Dinner of ASPAC Food & Beverage Leadership Conference 2015 for the Hyatt Group;• New Perspectives, New Opportunities Clients Appreciation Dinner for JLL;and others.• SWFC Eileen Opening



McCANN

• United States
• Advertising Services
• 100 - 200 Employee

• Account Executive

  • Oct 2013 - Feb 2015

  (McCann Erickson - the world’s largest advertising agency network, operates 180 offices in more than 120 countries and boasts a client roster that includes preeminent global marketers and many of the world’s most famous brands.)• In charge of Maybelline FACE product TV ads, print ads and IMC plan, including new products launched in 2013 & 2014 (BB Wonder White, Dream Satin foundation, Hao Qi Se CC cream, etc). Helped to maintain Maybelline’s ranking as the best-selling makeup in Mainland China.• Demonstrated an understanding of, and a proficiency in researching, key client competitors, industry trends and issues, products, key opinion leaders to keep our client well-informed and well-advised for their new product launching strategies.• Worked to bridge the gap between clients, the account, planning, creative and other teams.• Ensured that all creative efforts and development tactics were in alignment with the core project strategy. Worked with our teams to ensure all work was accurate and delivered on time.• Worked with the finance team to produce cost estimate, and took responsibility to gain the clients’ approval on said estimates.



Ruder Finn

• United States
• Public Relations and Communications Services
• 400 - 500 Employee

• Arts & Culture Dpt. PR Intern

  • Jan 2012 - Sep 2013

  (Ruder Finn - a global leading independent communications agency with more than 65 years experience. Expertise includes corporate reputation management, branding, cultural and social issues, and intent-driven social media.)• Invited medias for events and coordinated the different angles of press coverage. Events that I was responsible for coordinating resulted in over twenty major press coverages in major arts media, such as ART INFO, ART BAZAAR, etc.• Set up a database including 100+ arts & culture related medias and organizations’ contacts via cold calls. Developed and maintained the relationship between arts & culture related clients,partners and medias.• Supported on-site events for other sections(Hermès, Vacheron Constantin, Longines, etc), cooperated with third parties(photographers, etc) to ensure a pleasant event experience for the media representatives.• Demonstrated the ability to write and edit to create high-quality communications content(e.g., Market glance of art foundation in China).



Freelance Interpreter

• France
• Translation and Localization
• 100 - 200 Employee

• Interpreter

  • Jul 2011 - Oct 2012

  - 2012. 4. 24 IMD EMBA China assignment- 2012. 10.20-2012.10.23 Shanghai Fashion Week - 2011.9.7 Jack Welch-GMC CEO forum 2011- 2011.7-2011.9 FC Club(Fortune connection) - 2012. 4. 24 IMD EMBA China assignment- 2012. 10.20-2012.10.23 Shanghai Fashion Week - 2011.9.7 Jack Welch-GMC CEO forum 2011- 2011.7-2011.9 FC Club(Fortune connection)



AIESEC SISU

• Project PR

  • Jan 2011 - Sep 2011

  (AIESEC - founded in 1948, is a global, non-political, independent, not-for-profit organization, present in 126 countries and territories. Its members are interested in world issues, leadership and management.)- Landed contracts of 5+ Global internship Partnership & Achieved 110% goal achievement.- Recruited 30+ international interns for the partner company which included marketing, financial and cultural internships. The interns we recruited for the cultural internship drove the sales growth of 50%for the partner company.- Managed public events, including the Gala Dinner and Public Global Village, which drew over 1,000 participants.- Established a track record of getting the project done according to plan, on time, on budget.