Zoe Cottrell
Account Director at Legendary- Claim this Profile
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Mandarin Chinese Native or bilingual proficiency
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English Native or bilingual proficiency
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Taiwanese Native or bilingual proficiency
Topline Score
Bio
Credentials
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Analytical Skills Certificate
BrandwatchOct, 2023- Sep, 2024 -
Crisis Management Certificate
BrandwatchOct, 2023- Sep, 2024 -
Hubspot Content Marketing Certification
HubSpotOct, 2023- Sep, 2024 -
Foundations Certification
BrandwatchJun, 2021- Sep, 2024 -
Google Analytics for Beginners
GoogleFeb, 2020- Sep, 2024 -
Google Adwords Fundamentals
GoogleJun, 2019- Sep, 2024
Experience
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Legendary
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United States
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Advertising Services
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1 - 100 Employee
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Account Director
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May 2020 - Present
- Simultaneously manage over a dozen client accounts located in Europe and beyond. Clientele across multiple industries including: Fortune 500 companies, high-profile executives, political figures, celebrities, law firms and high-net-worth individuals with focus on online reputation, social listening and online security. - Fulfill client deliverables including but not limited to: report building, social media research and metrics, email marketing campaigns, paid social ads, SEO, website building, social listening, digital privacy and risk assessment, digital reputation strategy. - Serve as marketing coordinator and generate marketing campaigns for both internal and client needs. Including but not limited to: email-marketing campaigns, social media strategy, media-buying , website building and SEO optimizations, generating content for media placement. - Manage the full lifecycle of projects, from prospecting to closing, developing and executing custom-tailored strategies, to evaluating post-campaign analytics. Legendary is a boutique reputation management agency specializing in high-profile brands and individuals. Past economic crises have taught us that taking decisive action to own your personal brand story -- from online search results to social media conversations - is paramount to controlling your narrative and securing future growth.Our team of experts in digital marketing, SEO, social listening, content creation and crisis communications are dedicated to helping you take decisive action and turn your crisis into a growth opportunity that allows you to optimize your personal and professional brand. Show less
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Client Success
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Jan 2020 - May 2020
- Coordinated and built the social media presence of the agency's non-profit initiative across multiple platforms- Built client profiles in order to create positive lead generation for client reputation/brand management purposes- Managed multiple client relationships and fulfilled digital marketing tasks as needed ex. SEO and profile research
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Brigham Young University
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United States
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Higher Education
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700 & Above Employee
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Procurement Account Specialist
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May 2018 - May 2020
- Processed vendor records, expense reports and travel reports ensuring appropriate use of BYU funds - Verified sensitive payment information is accurately communicated and processed - Managed and led a team of six student employees and trained new employees - Recognized for contributing to the productivity of processed requests by 60% - Facilitated new system testing on an annual basis - Processed vendor records, expense reports and travel reports ensuring appropriate use of BYU funds - Verified sensitive payment information is accurately communicated and processed - Managed and led a team of six student employees and trained new employees - Recognized for contributing to the productivity of processed requests by 60% - Facilitated new system testing on an annual basis
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Public Relations Consultant
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Jan 2020 - Apr 2020
- Researched and formulated a strategic communications plan, calendar and budget for the underserved community of Timpanogos Elementary. - Collaborated with state-level news media correspondents that led to statewide news coverage of the school on multiple air-times. - Increased awareness and positive perception of the school to external and internal publics of the school. - Researched and formulated a strategic communications plan, calendar and budget for the underserved community of Timpanogos Elementary. - Collaborated with state-level news media correspondents that led to statewide news coverage of the school on multiple air-times. - Increased awareness and positive perception of the school to external and internal publics of the school.
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Utah Senate
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United States
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Government Administration
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1 - 100 Employee
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Communications Intern
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Oct 2019 - Dec 2019
- Worked directly with Senate Director of Communications and Chief of Staff in preparation for the 2020 General Session - Covered press conferences and interim meetings and created corresponding content for social media platforms - Tracked analytics on social media platforms and developed strategies focused on increasing engagement - Researched and wrote blog posts and press releases for Senate's newsroom and media room - Created graphics and took photographs used for Senate's social media platforms - Researched and compiled up-to-date media list Show less
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füdi
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Guatemala
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Education Management
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1 - 100 Employee
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Social Media Strategist
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Apr 2019 - Aug 2019
- Coordinated with marketing team to deploy individual marketing project and analyzed project analytics - Proposed individual marketing strategy project that increased awareness and traffic by 70% - On-boarding and outreach for the Chicago, New York, and Los Angeles offices - Helped develop and deploy digital marketing strategies for new regions - Established and maintained relationships with social media influencers - Coordinated with marketing team to deploy individual marketing project and analyzed project analytics - Proposed individual marketing strategy project that increased awareness and traffic by 70% - On-boarding and outreach for the Chicago, New York, and Los Angeles offices - Helped develop and deploy digital marketing strategies for new regions - Established and maintained relationships with social media influencers
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Public Relations Specialist
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Feb 2019 - Aug 2019
- Created a campaign plan for company's participation in the Utah Valley Parade of Homes 2019 - Oversaw the implementation of strategic social campaign from start to finish - Wrote weekly blog posts for company website based on audience interests - Increased social media engagement and maintained client relationships - Created a campaign plan for company's participation in the Utah Valley Parade of Homes 2019 - Oversaw the implementation of strategic social campaign from start to finish - Wrote weekly blog posts for company website based on audience interests - Increased social media engagement and maintained client relationships
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The Talent Pledge
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Airlines and Aviation
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PR & Communications Intern
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May 2018 - Sep 2018
- Wrote and published articles and blog posts on website and monthly newsletters used to promote fundraising campaigns - Researched and contacted podcasts, influencers and digital marketing agencies most fitted to the organization's platform for collaboration opportunities - Increased social media engagement through engaging with major influencers and followers - Designed social media content to effectively promote campaigns - Wrote press releases to increase awareness of the organization and its messages - Developed strategies to increase social media and website engagement during weekly meetings Show less
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Education
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2017 - 2020
Brigham Young University
Bachelor's degree, B.A. Communications with Public Relations emphasis
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