E-Commerce Manager

• Apr 2021 - Present

E-Commerce Manager

• Jun 2018 - Apr 2021

- Achieve brand sales target as well as online P&L. - Plan up for overall EC platform calendar and ensure quality of daily operations. - Oversee relevant IT systems and integrations to upgrade business performance (Omni-channel, CRM etc.) - Provide insights to merchandise and digital marketing activities. - Identify commercial opportunities on EC and social media platforms. - Constantly monitor and improve user journey as well as enhance brand identity. - Achieve brand sales target as well as online P&L. - Plan up for overall EC platform calendar and ensure quality of daily operations. - Oversee relevant IT systems and integrations to upgrade business performance (Omni-channel, CRM etc.) - Provide insights to merchandise and digital marketing activities. - Identify commercial opportunities on EC and social media platforms. - Constantly monitor and improve user journey as well as enhance brand identity.

E-Commerce Account Manager

• Nov 2017 - Jun 2018

- Ensure full alignment with brand clients in terms of relevant E-Commerce service. - Interpret the long-term marketing objectives into data acquisition and omni-channel strategies as well as monitor and report on the performance of all data-related consumer activities. - Well manage and allocate media buying budget on different online channels. - Identify campaigns, subjects and social media to boost sales performance and brand awareness. - Deliver sorts of analysis reports to brand clients. Show less

E-Commerce Product Manager

• Jan 2017 - Jul 2017

- Responsible for product management, including product selection, pricing and referencing. - Analyze sales data and fashion trends, create reports for further collection selection and campaigns. - Maintain a consistent look and price level to meet customers' expectations. - Handle online shopping requests and complaints promptly and efficiently. - Organize marketing and promotional campaign monthly and seasonally. - Relationships manage and cooperate with leading press (Le Figaro, Vogue, HB etc.) - Manage 3rd party service suppliers to ensure smooth daily online operations. Show less

Assistant to Chairman/ Project Manager

• Sep 2014 - Apr 2015

Executive Assistant to GM

• Jul 2013 - Jun 2014

Assistant to GM

• Sep 2010 - Mar 2013