Head Of Marketing

• Jul 2021 - Present

Head of Marketing

• Jul 2021 - Present

Sales & Marketing Manager

• Sep 2020 - Jul 2021

Working in a dual role with accountability for all company marketing activity and leading the Sales Team to achieve targets and KPI’s via new business sales. Accountability for all company marketing activity and leading a team of 5 to achieve targets and KPI’s. Responsible for planning and executing all marketing and communication strategies across social media, SEO, Google AdWords, OOH, radio, print, direct mail, catalogues, with a big emphasis on email marketing. To create lead generation, sales, strong brand positioning and consistency. Carry out regular reviews of data, campaign reports and competitor analysis, to keep on top of changes in the market, consumer trends and our position. Adjusting my marketing strategy when necessary, to maximise ROI, guarantee effective use of the budget and ensure campaign success. Responsible for content creation for all marketing collateral ensuring brand consistency. Responsible for management of all social media accounts, including scheduling a calendar of events. Ensuring all social content is engaging and reactive. Setting and utilising the marketing budget in line with company expectations. Organising promotional events at trade shows and other venues. Negotiating with agencies and media outlets to secure promotional materials and space. Formalised all team employment information and implemented updated job descriptions and KPI’s to ensure full understanding of expectations and role responsibilities. Coach and mentor the team, including 1-2-1’s and field accompaniments. Drastically improved corporate marketing strategies including establishing and maintaining digital visibility across social media platforms and targeted SEO. Currently designing and developing new website and incorporating e-commerce functionality to further improve sales opportunities.

Digital Account Manager

• Jun 2018 - Jul 2020

Responsible for a £1m portfolio and employed extensive client management skills to build excellent rapport with key decision makers. Planned and executed effective digital marketing strategies with clients to promote their commercial reputation, raise their digital profile and optimise brand visibility. Identified market leads and innovative revenue generation opportunities through robust marketing and sales techniques. Managed a product portfolio including PPC, SEO, Social Media, Websites, Reputation Management, Digital Display Advertising, Email Marketing. Worked collaboratively with clients to ascertain current business positioning and to develop long term digital strategies designed to reach target demographic and audiences. Continually reviewed client objectives and campaign analytics and adopted a flexible approach to strategy direction meeting changeable client requirements while maintaining alignment with client objectives and goals. Retained up to date knowledge of digital platforms and solutions to enable the recommendation of current and appropriate digital solutions. Maintained accurate account records via CRM; collating, analysing and reporting on account activity, business development updates and revenue generation achievements. Demonstrated industry expertise to consistently achieve individual, team and departmental targets and KPI’s. 2019 Winner of the Yell Values Integrity award. Recognised as a digital solution expert and gaining certifications as a YELL Consultant and Google Search Consultant.

Account Manager

• Aug 2017 - Jun 2018

Managed a portfolio of key accounts across multiple sectors including education, financial, legal, hospitality, leisure, fashion and retail, recruitment, property and motor with an overall portfolio value of £1.5m per annum and largest account spend of £200k+. Accountable for the delivery of out of home advertising strategies across National Rail, London Underground and UK Bus. Demonstrated a creative and innovative approach to strategy development to optimise client campaign ROI while achieving maximum brand visibility. Utilised comprehensive industry research, competitor analysis, creative testing and behavioural insight to deliver data evidenced campaign recommendations. Identified new business opportunities and utilised communication and influencing skills to secure meetings with key decision makers. Demonstrated outstanding prospect conversion rates to consistently deliver sales and business generation targets and KPI’s.

Senior Media Account Manager

• Sep 2005 - Aug 2017

Joined the business as a Foot Sales Representative and progressed to the role of Senior Accounts Manager within 18 months through the demonstration of extensive sales and relationship management expertise. Role required 70% account management 30% new business generation. Accountable for a portfolio of 300+ key accounts across retail, leisure, education and motor sectors. Moving to focusing solely on key accounts in the property sector with the aim of developing robust and sustainable relationships to aid account retention and growth. Responsible for sales across print, radio and digital media. Demonstrating extensive product knowledge to be able to accurately influence client decision making. Completed client reviews to understand key business drivers and goals before preparing and presenting innovative advertising packages and long-term marketing campaigns supporting clients to achieve growth and business objectives. Identified and optimise potential new business opportunities, securing qualified appointments which supported the achievement of individual and departmental sales, targets and KPI’s, individually delivering £350k+ per annum in revenue. Demonstrated strong negotiation techniques and the ability to overcome objections, turning resistance into acceptance. Supported the leadership and development of a high-performance sales team driving a knowledge sharing culture to foster team performance, engagement, productivity and retention. Carried out several secondments to Sales Manager roles to cover sabbatical, maternity, annual and long-term sick leave with my longest secondment period lasting 2 years. Delivered administration, reporting and planning support to senior management teams including insight reports, team and office performance updates, revenue forecasts, employee issues and resolutions, recruitment programmes. Won several group incentive awards for the highest annual revenue growth.

Call Center Supervisor

• May 2003 - Sep 2005