Zoe Matthews
Marketing Manager at Dealer Auction- Claim this Profile
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Bio
Paul Bell
Zoe was the project leader during the rebrand of Realtime. You couldn't have asked for a better client, as throughout the project Zoe was respectful of the process, always happy to help with with requests and was an excellent communicator. She expertly managed the various personalities and challenges involved in creating a new brand for a highly creative business.
Alia Coster
I have worked alongside Zoe both personally and professionally for several years. As a person, she is a pleasure to work with. She listens with an open-minded to ideas and includes her own based on factual, extensive research. As far as marketing strategy and brand-based work is concerned, I feel she takes the time to immerse herself in whatever business she works with, going above and beyond to think creatively to obtain the businesses goals. I have been impressed with the content that RealTime produces and have been an exceptional client to work alongside. I couldn’t recommend Zoe high enough.
Paul Bell
Zoe was the project leader during the rebrand of Realtime. You couldn't have asked for a better client, as throughout the project Zoe was respectful of the process, always happy to help with with requests and was an excellent communicator. She expertly managed the various personalities and challenges involved in creating a new brand for a highly creative business.
Alia Coster
I have worked alongside Zoe both personally and professionally for several years. As a person, she is a pleasure to work with. She listens with an open-minded to ideas and includes her own based on factual, extensive research. As far as marketing strategy and brand-based work is concerned, I feel she takes the time to immerse herself in whatever business she works with, going above and beyond to think creatively to obtain the businesses goals. I have been impressed with the content that RealTime produces and have been an exceptional client to work alongside. I couldn’t recommend Zoe high enough.
Paul Bell
Zoe was the project leader during the rebrand of Realtime. You couldn't have asked for a better client, as throughout the project Zoe was respectful of the process, always happy to help with with requests and was an excellent communicator. She expertly managed the various personalities and challenges involved in creating a new brand for a highly creative business.
Alia Coster
I have worked alongside Zoe both personally and professionally for several years. As a person, she is a pleasure to work with. She listens with an open-minded to ideas and includes her own based on factual, extensive research. As far as marketing strategy and brand-based work is concerned, I feel she takes the time to immerse herself in whatever business she works with, going above and beyond to think creatively to obtain the businesses goals. I have been impressed with the content that RealTime produces and have been an exceptional client to work alongside. I couldn’t recommend Zoe high enough.
Paul Bell
Zoe was the project leader during the rebrand of Realtime. You couldn't have asked for a better client, as throughout the project Zoe was respectful of the process, always happy to help with with requests and was an excellent communicator. She expertly managed the various personalities and challenges involved in creating a new brand for a highly creative business.
Alia Coster
I have worked alongside Zoe both personally and professionally for several years. As a person, she is a pleasure to work with. She listens with an open-minded to ideas and includes her own based on factual, extensive research. As far as marketing strategy and brand-based work is concerned, I feel she takes the time to immerse herself in whatever business she works with, going above and beyond to think creatively to obtain the businesses goals. I have been impressed with the content that RealTime produces and have been an exceptional client to work alongside. I couldn’t recommend Zoe high enough.
Credentials
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Improving Your Conflict Competence
LinkedInOct, 2020- Nov, 2024
Experience
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Dealer Auction
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United Kingdom
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Automotive
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1 - 100 Employee
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Marketing Manager
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Jan 2021 - Present
Dealer Auction is the UK’s largest automotive digital wholesale marketplace, offering our customers confidence, convenience and choice. Dealer Auction is a joint venture between Cox Automotive and Auto Trader. For more information, visit www.dealerauction.co.uk. Dealer Auction is the UK’s largest automotive digital wholesale marketplace, offering our customers confidence, convenience and choice. Dealer Auction is a joint venture between Cox Automotive and Auto Trader. For more information, visit www.dealerauction.co.uk.
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REALTIME
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United Kingdom
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Animation and Post-production
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1 - 100 Employee
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Marketing Manager
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Jul 2015 - Jan 2021
As the Senior Marketing Manager, I was responsible for developing and delivering three ambitious and bespoke marketing plans that drive results and revenue across three global sectors. Targeting entirely different audiences and marketing different services, tailoring for both B2B and B2C. Covering the full marketing mix and end to end content creation including imagery, copy and videos. Managed the full rebrand, website and launch of the new REALTIME. Whilst managing 3rd party agencies and key stakeholders. Creating and maintaining relationships with key players within each of the sectors across the world, as a result I was able to secure earned media coverage, invitations to world renowned events as guest speakers and valuable collaborative opportunities with partners. As part of the Senior Management Team reporting to the Managing Director I played a key role in shaping the overall business strategy, this includes the stales strategies and guiding the Sales Directors. I was responsible for monthly and yearly sales and marketing reporting as well as various internal/external research, including competitor analysis; to better understand sales performance, market trends, and pricing/pitching strategy. Advising the Managing Director on improvements and efficiencies to direct wider business decisions. Within the first year enquiries increased by 97.9% and have since sustained year on year growth. Planned, filmed, edited and promoted film series gaining 30,000 views, increasing online footprint; LinkedIn 23%, Facebook 20% and Twitter 11% and website visits by 205%. Taking an average month of website visits from 4,385 to 14,559. Sponsorship campaigns producing over 450,000 organic impressions staying within a budget of less than £1,500.
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Freelance
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Manchester, United Kingdom
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Marketing Consultant
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Sep 2012 - Dec 2020
Offering consultancy, training and management expertise on an ongoing or project basis to help companies develop marketing and business strategies to achieve growth aspirations or to tackle a specific challenge. Clear Medical (June 2013 - February 2015) ELLESS Promotion (October 2013 - January 2014) Roco Clothing (July 2013 - October 2013) Swinton Dog Training & Daycare (September 2012 - January 2014) Offering consultancy, training and management expertise on an ongoing or project basis to help companies develop marketing and business strategies to achieve growth aspirations or to tackle a specific challenge. Clear Medical (June 2013 - February 2015) ELLESS Promotion (October 2013 - January 2014) Roco Clothing (July 2013 - October 2013) Swinton Dog Training & Daycare (September 2012 - January 2014)
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Bolton Sign
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United Kingdom
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Design Services
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1 - 100 Employee
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Marketing and Communications Manager
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May 2014 - Jul 2015
Devised marketing strategy tailored for both b2b and b2c audiences, covering the full marketing mix with end to end content creation. Database building activities with content strategy, highlighting touch points for current and prospective clients. Delivering and analysing all the above. Devised marketing strategy tailored for both b2b and b2c audiences, covering the full marketing mix with end to end content creation. Database building activities with content strategy, highlighting touch points for current and prospective clients. Delivering and analysing all the above.
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Education
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2010 - 2013
The Manchester Metropolitan University
Advertising and Brand Management, Marketing/Marketing Management, General -
2008 - 2010
South Staffordshire Collage
Access to Higher Education Diploma, Access to Higher Education -
2004 - 2006
Protocol Skills
NVQ, Business Administration and Customer Services
Community
