Experience

OETEO

• Singapore
• Retail Apparel and Fashion
• 1 - 100 Employee

• Brand Coordinator, Marketing & Communications

  • Apr 2023 - Nov 2023

• Brand Coordinator, Marketing & Communications

  • Mar 2023 - Apr 2023

  • Coordination of branding, marketing and communications efforts for OETEO Singapore & Australia • Develop brand strategies and marketing projects • Manage brand communications and messaging to target audience • Strategize content creation and support content management • Liaise with outsourced agencies for public relations, digital marketing etc. • Customer relationship management e.g. prioritised building and maintaining strong relationships with clients.



RMIT University

• Australia
• Higher Education
• 700 & Above Employee

• Engagement Assistant

  • Sep 2022 - Dec 2022

  •Supported the communications needs of two strategic externally-facing initiatives: the Australia Vietnam Policy Institute (AVPI) and Asia Trade and Innovation Hub (ATIH). • Assisted with drafting, scheduling and monitoring of social media content via Buffer • Drafted & designed AVPI Newsletter emails via Campaign Monitor • Assisted with compiling resources for the AVPI website and updating web content via WordPress •Supported the communications needs of two strategic externally-facing initiatives: the Australia Vietnam Policy Institute (AVPI) and Asia Trade and Innovation Hub (ATIH). • Assisted with drafting, scheduling and monitoring of social media content via Buffer • Drafted & designed AVPI Newsletter emails via Campaign Monitor • Assisted with compiling resources for the AVPI website and updating web content via WordPress



Click Creative Digital Agency

• Australia
• Technology, Information and Internet
• 1 - 100 Employee

• Marketing & Communication Intern

  • Feb 2022 - Jun 2022

  · Conducted research & authored compelling blog articles that pertain to the digital industry via SliverStripe (CMS) e.g. 8 Key features of E-commerce on a weekly basis. · Managed SEO optimisation on SliverStripe (CMS) · Set up emotive social media posts & published weekly newsletter on HubSpot · Actively brainstormed social media ideas & strategies with clients. · Set up social media calendar & pitched 3 months worth of blog topics & social media content to clients · Conducted research & authored compelling blog articles that pertain to the digital industry via SliverStripe (CMS) e.g. 8 Key features of E-commerce on a weekly basis. · Managed SEO optimisation on SliverStripe (CMS) · Set up emotive social media posts & published weekly newsletter on HubSpot · Actively brainstormed social media ideas & strategies with clients. · Set up social media calendar & pitched 3 months worth of blog topics & social media content to clients



The Celeb Net

• Singapore
• Business Consulting and Services
• 1 - 100 Employee

• Digital Marketing Executive

  • Jun 2021 - Apr 2022

  · Analysed and optimised corporate website using analytic tools · Created, monitored and optimised digital ad campaigns · Created engaging content, copy and design for social media, digital ads, blogs and EDMs · Produce media content for social media, such as online videos · Weekly scheduling & publishing of social media content · Assisted and liaised with external vendors, partners · Worked with business development team to develop, strategise and executed lead generation… Show more · Analysed and optimised corporate website using analytic tools · Created, monitored and optimised digital ad campaigns · Created engaging content, copy and design for social media, digital ads, blogs and EDMs · Produce media content for social media, such as online videos · Weekly scheduling & publishing of social media content · Assisted and liaised with external vendors, partners · Worked with business development team to develop, strategise and executed lead generation tactics Show less · Analysed and optimised corporate website using analytic tools · Created, monitored and optimised digital ad campaigns · Created engaging content, copy and design for social media, digital ads, blogs and EDMs · Produce media content for social media, such as online videos · Weekly scheduling & publishing of social media content · Assisted and liaised with external vendors, partners · Worked with business development team to develop, strategise and executed lead generation… Show more · Analysed and optimised corporate website using analytic tools · Created, monitored and optimised digital ad campaigns · Created engaging content, copy and design for social media, digital ads, blogs and EDMs · Produce media content for social media, such as online videos · Weekly scheduling & publishing of social media content · Assisted and liaised with external vendors, partners · Worked with business development team to develop, strategise and executed lead generation tactics Show less



Miyoshi Precision Limited

• Computers and Electronics Manufacturing
• 1 - 100 Employee

• Digital Marketing Intern

  • Apr 2021 - Jun 2021

  · Trusted to oversee all of company's social media accounts · Actively initiated and maintained interaction with the online community · Curate & launch regular social promotions and campaigns and monitored the analytics via Facebook manager. · Developed and conceptualised marketing materials on a regular basis · Liaised with delivery companies & successfully set up product for launch across GrabFood & Foodpanda. · Trusted to oversee all of company's social media accounts · Actively initiated and maintained interaction with the online community · Curate & launch regular social promotions and campaigns and monitored the analytics via Facebook manager. · Developed and conceptualised marketing materials on a regular basis · Liaised with delivery companies & successfully set up product for launch across GrabFood & Foodpanda.



Jobuar App

• Singapore
• Software Development

• Digital Marketing Intern

  • Dec 2020 - Mar 2021

  ∙Independently oversee & design daily social media campaigns & published across all social media platforms on a regular basis. ∙Actively research on alternatives with the team to boost awareness of the app. ∙Filmed & edited weekly app introductory videos. ∙Built social media presence & managed to gained over 200 followers on the app's Instagram. ∙Independently oversee & design daily social media campaigns & published across all social media platforms on a regular basis. ∙Actively research on alternatives with the team to boost awareness of the app. ∙Filmed & edited weekly app introductory videos. ∙Built social media presence & managed to gained over 200 followers on the app's Instagram.



Watsons Singapore

• Singapore
• Retail
• 400 - 500 Employee

• Retail Sales Assistant

  • Jun 2020 - Jul 2020



Smiggle

• Singapore
• Retail
• 200 - 300 Employee

• Retail Sales Assistant

  • Jun 2018 - Dec 2018



L'Oréal

• France
• Personal Care Product Manufacturing
• 700 & Above Employee

• Telemarketer

  • Apr 2018 - Apr 2018

  Contacted members of Loreal & invite them to attend an forthcoming event Independently RSVP over 300+ members Contacted members of Loreal & invite them to attend an forthcoming event Independently RSVP over 300+ members



Isetan Singapore

• Retail
• 1 - 100 Employee

• Retail Assistant

  • Mar 2018 - Mar 2018