Experience

OST Marketing

• United Kingdom
• Advertising Services
• 1 - 100 Employee

• Senior Account Director - Digital & Social Media

  • Nov 2022 - Present

  I lead the client team to deliver B2B digital & social media partnerships strategically and successfully. - I oversee the delivery of B2B digital & social media campaigns, including channel and format strategy, campaign planning, execution, and reporting & analysis (for SME and small tech start-up companies and high-revenue brands such as Salesforce and Kaseya). - Me and my team delivered a multi-platform (Meta, X and LinkedIn) social media campaign that provided a 36% SOV uplift for AI & Salesforce within 2 months. Implementing content plans, managing organic and paid ads through all platforms, scheduling via Sprout and monitoring reports for maximum output. - I provide director-level strategic insights across all social media formats (from organic posts to paid advertising - Meta to LinkedIn). - I lead with successful trending tactics, such as thought-leadership social campaigns or community-first content. Humans drive engagement and killer metrics. - I provide director-level strategic insights, spotting upsell & cross-sell opportunities. Increasing profitability across my accounts (that were previously over-delivered). - Within my first 6 months, I built a workflow system for client projects & campaign processes, and documented guidance notes for improving efficiency to ensure deliverables and KPIs are met on time, on budget and in scope. Show less



LADbible Group

• United Kingdom
• Technology, Information and Internet
• 300 - 400 Employee

• Account Director - Social Media Advertising

  • Jul 2021 - Oct 2022

  I was responsible for delivering high-revenue digital campaigns & partnerships, including branded content, display, data, influencer marketing and sponsorships for large B2C clients, ensuring retention and long-term commercials. LADbible Group is one of the largest youth publishers in the world, with a global audience approaching 1 Billion. It has redefined entertainment and news for a social generation. - I delivered social media delivery & execution (co-branded or advertising activity) for clients such as Diageo, VWG, McCains, Waitrose/John Lewis. - I created the full-funnel approach for each campaign delivery (strategy, content planning, to execution) and ensured the social strategies aligned with all client accounts/objectives. - I implemented end-to-end co branded social campaigns and worked with a team to ensure the delivery was on time and on budget. - Each month, I would track and evaluate performance with a solution-focused mindset to monitor analysis. - I worked with in house creators and designers, along with managing external stakeholders and senior contacts - I frequently supported the client team in cross-sell opportunities, providing valuable insights applied from existing successful projects and campaigns. Show less



Global

• United Kingdom
• Broadcast Media Production and Distribution
• 700 & Above Employee

• Brand Partnerships Manager

  • Dec 2017 - Jul 2021

  I was responsible for delivering high-value & long-term solutions across Global’s brand portfolio. Part of the senior delivery team with established client, agency and internal brand stakeholder relationships.On-air, on Global Player and Outdoor, Global entertain and reach over 51 million individuals across the UK every week.- I created multi-platform co-branded solutions within cross-functional projects that involved overseeing the development of digital formats and aligning them with sales strategies.- I built internal and external relationships with key teams and managed all collaboration between departments to understand challenges and requirements.- It was a solution-driven role that required being reactive and proactive to any campaign changes. Ensuring all projects and campaigns were delivered on time and within budget.- I frequently and confidently engaged in face-to-face presentations and solution-focused meetings with senior personnel from client and agency stakeholders. Show less

• Commercial CRM Lead

  • Aug 2014 - Dec 2017

  I was responsible for delivering over £1.6mil in revenue within the first 18 months of a new commercial offering, monetising Global’s CRM database (audience targeting).- I developed and monetised the commercial opportunities with Global’s 1st party database.- I had to lead segmentation and audience profiling within the commercial team to maximise revenue and optimise the communication strategy.- I created quarterly CRM strategy planning to drive revenue streams and product and process updates.- I oversaw all CRM budgets and achieved annual revenue targets of over £ 1million.- I proactively championed digital revenue generation & excelled in stakeholder management across internal teams, managing client expectations and client management. Show less



eBay Enterprise Marketing Solutions (formerly e-Dialog)

• United States
• Advertising Services
• 200 - 300 Employee

• Lead Campaign Manager

  • Aug 2012 - Aug 2014

  Responsible for the quality and delivery of Digital projects and/or campaign related complexity projects. Clients include; Shop Direct Group, British Gas and Tesco Bank. After spending a year managing various accounts, I managed a team of 5 digital account managers. - Monitored campaign management for high profile clients, ensuring all deliverables were managed smoothly, on budget, on scope and on time. - Daily client management to build relationships, manage campaign and project resource and future planning. - Managed resource allocation of the team and capacity of client campaigns and projects. - Line management and personal development goals for my team. - Proactively reviewed processes of every clients account and optimised campaign workflow and strategies. - Daily liaisons with various internal and external stakeholders. Show less



Rakuten.co.uk

• Luxembourg
• Information Technology & Services
• 100 - 200 Employee

• Account Manager

  • Jan 2011 - Aug 2012

  Assisted the Play.com DVD team and partner account team; Warner Brothers, in the support and delivery of onsite merchandising, marketing campaigns and account management. - Managed onsite merchandising and marketing campiagns for all Warner Bros catalogue and new release products, driving sales where possible for Warner Bros products. - Supported and helped deliver the joint business plan by establishing panning cycles to deliver quarterly trading plans and review meetings. - Delivered monthly market analysis for the trading and partner teams, identifying future trends and opportunities for growth. Involveing analysing the monthly trading performance with Warner Bros, identifying growth areas and efficiency drivers. - Helped to deliver all Warner Bros online marketing plans for Play.com including PPC, affiliate, CRM and Third Party. Constructed creative briefs for all agreed Warner activity for Play.com and worked with internal stakeholders to ensure site delivery. Show less



Qi3

• United Kingdom
• Business Consulting and Services

• Marketing Executive

  • Jun 2008 - Dec 2010

  Managed and supported the marketing activity for Qi3, a Technology Commercialisation Consultancy specialising in knowledge transfer in the public sector, and supporting innovation in SMEs. - Delivery of event and marketing communication campaigns. Ranging from promoting events to managing marketing material for external publications and newsletters. - Managed the technology website and social media channels and blogs. - Supported three online community groups by developing and implementing a marketing campaign for each in order to grow community awareness and membership. - Liaised with the stakeholders and senior technology consultants to grow the network at various seminars and events, whilst generating new membership incentives and managing all new leads. Show less



CAMBRIDGE FOOD

• Retail
• 200 - 300 Employee

• Sales and Marketing Assistant

  • May 2007 - Jun 2008

  Supported sales and account management within the FMCG industry. Promoting products to new customers while maintaining relations with existing customers and accounts. - Assisted in promoting all products and services of the business, managing new ideas and being the key contact to the biggest account holder (Cambridge College Consortium). - Management of CRM database. Keeping track of customer sales and preempting opportunities. - Supporting the content of the website and assisting with the creation of promotional material. Show less



The Range

• United Kingdom
• Retail
• 700 & Above Employee

• Marketing Assistant (Space Planning)

  • Aug 2006 - May 2007

  Space Planning is a software package that major retail chains use to assist merchandising and promotional campaigns in stores. - Managed the DIY and Arts and Crafts categories with the creation of various themed, promotional campaigns. - Built, photographed and supported the Planograms using the CRM and design tool. Assisted buyers with new product campaigns and design layout. - Daily account management with manufactures and suppliers for new and existing product information. Space Planning is a software package that major retail chains use to assist merchandising and promotional campaigns in stores. - Managed the DIY and Arts and Crafts categories with the creation of various themed, promotional campaigns. - Built, photographed and supported the Planograms using the CRM and design tool. Assisted buyers with new product campaigns and design layout. - Daily account management with manufactures and suppliers for new and existing product information.