Experience

Made In Network

• United States
• Entertainment Providers
• 1 - 100 Employee

• Director of Platform Strategy

  • Jul 2022 - Present



Jellysmack

• United States
• Technology, Information and Media
• 700 & Above Employee

• Director of Community Management

  • Jul 2021 - Jul 2022

  Shaping the community management offering at Jellysmack while piloting a 70+ team of community managers. Jellysmack currently manages over 500 creator social media profiles across YouTube, Facebook, Instagram, TikTok, and Snapchat. As Director of Community and Engagement, I define CM best practices for all Jellysmack creator partners across multiple industries (beauty, gaming, entertainment, art, etc).Some day-to-day responsibilities range from developing, tracking, and optimizing our digital community engagement strategy, ensuring the quality of our services, hiring and training community managers, and supporting and managing team members. Show less

• Lead Community Manager (Creator Program)

  • Nov 2020 - Jul 2021

  The Creator Program is one of a kind. Its main goal is to help some of the world's most influential and up-and-coming creators thrive and succeed on other platforms, namely, Facebook, Instagram, TikTok, YouTube, and Snapchat. Jellysmack's current partners include PewDiePie, Brad Mondo, MrBeast, Bailey Sarian, Charles & Alyssa, and many more!As Lead CM I manage a growing team of Community Managers who strategize and work hard to engage the communities of content creators from all over the world. Show less



Triller

• United States
• Technology, Information and Media
• 1 - 100 Employee

• PR & Social Media Manager

  • Sep 2020 - Nov 2020

  Triller is a music video-based social media platform with over 250 million worldwide downloads. My role is to guide all social media and PR activities from the Triller Paris office for Europe, Asia Pacific, Middle East, Africa and Latin America. Develop Triller’s global online presence with a focus on Instagram and LinkedIn: - Define the social media strategy for the eleven Triller international Instagram accounts in alignment with the priorities of the Strategic Partnership team - Manage day to day aspects of the accounts; build content calendars, curate the feed, write captions, content creation, community management, etc. Develop a communications plan for Triller International alongside PR agency partners: - Define the brand narrative, target audience and key messages - Work with PR to create new storylines for Triller in the press - Edit and validate press releases In-house PR: - Write and edit press releases, email newsletters and stakeholder bios - Edit important in-house and client presentations Show less



REALM OF _______ .

• Advertising Services

• Founder of REALM OF _______ .

  • Jan 2020 - Sep 2020

  REALM OF _______ . is a creative marketing project. Through the lens of Gen-Z, I create modern strategy and content for brands to share their uniqueness and tell their story. Past Project: Gen-Z Consulting for Eric Tu, Business Development and Executive Producer. Developing culture strategy and providing marketing insights for an app pre-launch so they can better attract, engage and retain Gen-Zs. Discover REALM OF _______ . zoedreadon.wixsite.com/realm-of REALM OF _______ . is a creative marketing project. Through the lens of Gen-Z, I create modern strategy and content for brands to share their uniqueness and tell their story. Past Project: Gen-Z Consulting for Eric Tu, Business Development and Executive Producer. Developing culture strategy and providing marketing insights for an app pre-launch so they can better attract, engage and retain Gen-Zs. Discover REALM OF _______ . zoedreadon.wixsite.com/realm-of



DORÉ

• United States
• Online Media
• 1 - 100 Employee

• Freelance Fashion Assistant

  • Apr 2019 - Jun 2019

  Worked directly with the Style Editor. - Supported end-to-end editorial content creation - Developed and nurtured relationships with brands and public relations agencies - Assisted the Style Editor with administrative tasks Worked directly with the Style Editor. - Supported end-to-end editorial content creation - Developed and nurtured relationships with brands and public relations agencies - Assisted the Style Editor with administrative tasks



AMPR

• Australia
• Public Relations and Communications Services
• 1 - 100 Employee

• Account Assistant

  • Apr 2018 - Jun 2018

  Created content for fashion and beauty clients - Developed email marketing campaigns - Wrote and edited blog posts Supported end-to-end social media strategy - Completed extensive research to identify strategic influencer partnerships - Distributed promotional packs - Conducted social media analytics - Drafted campaign summaries Supported event management - Curated media lists - Wrote press releases Created content for fashion and beauty clients - Developed email marketing campaigns - Wrote and edited blog posts Supported end-to-end social media strategy - Completed extensive research to identify strategic influencer partnerships - Distributed promotional packs - Conducted social media analytics - Drafted campaign summaries Supported event management - Curated media lists - Wrote press releases



i-D

• United Kingdom
• Online Audio and Video Media
• 1 - 100 Employee

• Editorial Assistant

  • Nov 2017 - Nov 2017

  Personally invited by Managing Director to the London HQ. - Wrote columns, news pieces and features across a wide range of subjects — published ten pieces during two-week placement- Organized all archival and print issues for the editorial team- Assisted the Office Manager with day-to-day operations

• Editorial Assistant

  • Aug 2017 - Oct 2017

  Recruited by the Melbourne editorial team at the recommendation of the Managing Director in London.- Wrote time sensitive news pieces — published 29 pieces throughout the placement- Interviewed Melbourne based artists on upcoming shows- Conducted background story research for i-D and VICE journalists- Completed interview transcriptions- Assisted on fashion shoots