Zoe Chiang

Community Marketing Manger at MAIA ACTIVE
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Contact Information
us****@****om
(386) 825-5501
Location
Shanghai, China, CN
Languages
  • English -
  • Chinese -

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Credentials

  • Test of English for International Communication (TOEIC) - Score 815/990
    Test of English for International Communication

Experience

  • MAIA ACTIVE
    • China
    • Apparel & Fashion
    • 1 - 100 Employee
    • Community Marketing Manger
      • Jun 2022 - Present

      1. 管理9座城市线下活动，共策划50+场社群活动，活动场次完成率达111.6%，活动满意度达成率100.6% 2. 分析会员活动与消费数据，更新活动机制 3. 独立建立神秘体验官体系，提升活动反馈数据有效性 4. 拓展场馆资源，组织合作线下活动，提升品牌触及运动类型的广度 5. 规划跨品牌合作与社群联动活动，触及更多潜在消费族群 Trashrunning ”万圣鬼怪捡跑”、Gravity “极限飞盘”、RE而意”粉红丝带骑行”，Morepark”街头陆冲”、 Airpark “露台高强TRX”等 6. 策划全新活动内容，分享女性话题的“MAIA GIRLS TALK”并联动MODERN WMOAN*社群 1. Manage 50+ offline events in nine cities, achieving 111.6% of the goal and 100.6% of participant satisfaction 2. Optimize participants' experiences from post-event data to inform future events and revise the process 3. Build and maintain the partnership with gyms and organize co-branding events 4. Develop the new event data collective system to improve the data validation 5. Plan the co-branding events and collaborate with different sport community to enhanced brand recognition Trashrunning "Halloween plogging", Gravity "Ultimate Frisbee", RE “Ribbon Ride", Morepark " Surfskate", Airpark "Rooftop TRX" 6. Organize the female talk show that cooperate with MODERN WMOAN* to empower and support community Show less

  • CHARLIE'S BURGERS
    • United States
    • Restaurants
    • Marketing Specialist
      • Dec 2021 - May 2022

      1. 策划线下推广活动，并根据不同产品寻找合适品牌合作 别样肉百人圣诞跑、健身奶昔宣传活动(on及OYSHO瑜伽) 2. 维系CRC跑团与品牌关系，管理与宣传跑团相关活动 3. 建立媒体关系，协调与管理媒体采访等合作细节 4. 持续评估合作伙伴、赞助和广告的机会 1. Plan the offline events and seek suitable brand cooperation according to different products Beyond meat Christmas run, protein milkshake campaign (ON protein powder and OYSHO) 2. Maintain the relationship between the CRC running group and the brand 3. Manage and promote the running-related events 4. Establish media relations, coordinate and manage media interviews and other cooperation details 5. Evaluate the media partnership, sponsorship, and advertising opportunities Show less

  • 椰优格YEYO
    • Social Media Marketing Specialist
      • Aug 2021 - Jan 2022

      1. 协助策划Yeyo市场与策略 2. 排版设计与文案编辑24篇公众号文章 3. 分析每月社群数据 1. Assist in planning YEYO marketing and strategy 2. Design and edit 24 Wechat posts 3. Analyze monthly social media data 1. 协助策划Yeyo市场与策略 2. 排版设计与文案编辑24篇公众号文章 3. 分析每月社群数据 1. Assist in planning YEYO marketing and strategy 2. Design and edit 24 Wechat posts 3. Analyze monthly social media data

  • Jova Health
    • Wellness and Fitness Services
    • 1 - 100 Employee
    • Social Media Specialist
      • Nov 2020 - Nov 2021

      1. 新媒体运营，为品牌打造Metime生活态度，提升消费族群共鸣 双微、小红书及抖音运营、核心内容创造，粉丝量双位数成长 2. 试饮赞助20+品牌线下运动活动，加强品牌健康运动的核心理念 Nike、Manduka、GymSquare、Avocado、PetitYoga等 3. 异业线上活动策划执行，扩大不同消费群体 凑凑茶米茶圣诞礼盒推广、TrashRunning捡跑团之世界地球日 4. 新品上市卖点挖掘、分析竞品并提供产品形象概念与文案 5. 品牌视觉海报、文章版面设计 6. 活动照片、视频拍摄对接审核 1. Created consistent, meaningful content on all social media platforms, including writing and editing social media posts, improving customer engagement. 2. Assist in executing over 20 brands of tasting and sponsor events such as Nike、Manduka、GymSquare、Avocado、PetitYoga 3. Planned and executed online events with other brands such as Chamicha Christmas gift box promotion, TrashRunning cigarette butt pollution awareness campaign 4. Created the selling points of new products, analyzed the competing products, and provided product image concepts and content 5. Designed brand visual posters and layouts 6. Communicated with the photographer, managed and reviewed photos and promotional videos Show less

  • 上海音智达信息技术有限公司
    • China
    • Software Development
    • 1 - 100 Employee
    • BI consultant
      • Dec 2018 - Aug 2020

      1. 分析业务与数据需求及问题，提供商业建议报告 Haier 海尔员工端数字平台重构项目 2. 客户需求沟通，设计采购供应商管理平台(PowerBI)界面功能 Volvo 沃尔沃采购供应商管理平台BI 3. 执行培训工作坊，并建构数据框架及培训工具书 AstraZeneca 阿斯利康制药数据治理工作坊 1. Analyzed user needs and business problem to provide business report Cango IT System Restructuring Project, Haier Staff Digital Platform Restructuring Project 2. Communicated with customer and designed interface functions of the platform Volvo Supplier Management Platform BI 3. Organized data governance and strategic planning workshop and developed the knowledge manual Danone Data Governance and Strategic Planning Project, AstraZeneca Data Governance Workshop Show less

  • 施耐德電氣
    • Schneider Electric HR intern
      • Nov 2017 - Apr 2018

      • Designed and created the communication email for annual performance review • Organized the International Women’s day event • Assisted in intern recruiting project and campus events • Collaborated with talent acquisition and assisted in “Go Green in the City” global competition • Designed the visual image and poster for Go Green in the City” global competition • Designed and created the communication email for annual performance review • Organized the International Women’s day event • Assisted in intern recruiting project and campus events • Collaborated with talent acquisition and assisted in “Go Green in the City” global competition • Designed the visual image and poster for Go Green in the City” global competition

  • HP
    • Azerbaijan
    • Online Media
    • HR intern
      • Nov 2016 - Nov 2017

      • Collaborated with talent acquisition, global service, total reward team of HR professionals, providing administrative support including filing and integrating HR related report • Assisted hiring manager in intern recruiting project and hosted two campus events • Organized “Take our children to work” event with 200 participants and created an event video by PowerDirector • Reviewed and updated internal benefit project and integrated the English/Chinese version report • Collaborated with talent acquisition, global service, total reward team of HR professionals, providing administrative support including filing and integrating HR related report • Assisted hiring manager in intern recruiting project and hosted two campus events • Organized “Take our children to work” event with 200 participants and created an event video by PowerDirector • Reviewed and updated internal benefit project and integrated the English/Chinese version report

Education

  • 元智大學
    Master of Business Administration - MBA, Specialized in Leadership & Human Resource
    2015 - 2018
  • 元智大學
    B.B.A., Leadership & Human Resource
    2012 - 2015

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