Experience

UJA-Federation of New York

• United States
• Fundraising
• 300 - 400 Employee

• Social Media Strategist

  • Feb 2023 - Present

  New York City Metropolitan Area -Manage all organic social media strategies, including the development and day-to-day execution of content on Facebook, Instagram, Twitter, LinkedIn, and TikTok, including copywriting, video, graphics, and collateral design and execution; plan and develop organic campaign strategy, including advertising and copywriting; collaborate with marketing and communications stakeholders, including design, web, public relations, customer service, and email teams -Research trends, emerging channels… Show more -Manage all organic social media strategies, including the development and day-to-day execution of content on Facebook, Instagram, Twitter, LinkedIn, and TikTok, including copywriting, video, graphics, and collateral design and execution; plan and develop organic campaign strategy, including advertising and copywriting; collaborate with marketing and communications stakeholders, including design, web, public relations, customer service, and email teams -Research trends, emerging channels, and best practices in social media to drive awareness and engagement; oversee the creation and execution of a multi-platform strategy leading to significant increases in UJA’s followers, engagement, and campaign participation/lead generation -Manage relationships with internal stakeholders, including Financial Resource Development, Community Planning and Resources (CPAR), and Senior Executive Teams to develop and execute content that integrates with a multichannel marketing strategy; establish and maintain relationships with partner organizations, including local, national, and international organizations -Manage high-level event coverage across social channels, including attending events, producing compelling and entertaining live coverage; coordinate with internal partners to capture content ; promote events through organic channels, influencers, panelists, lay leaders, and fundraisers through toolkits, scripts, and collateral -Coordinate with the digital, integrated, and paid marketing teams, including paid social media, to create and execute influencer marketing strategy and analyze campaign metrics. Utilize social listening and analytics tools to observe metrics, identify trends in successes and failures and communicate results -Manage social media crisis response, including communications regarding local, national, and global emergencies. Work directly with the CEO, CMO, and VP of Brand and Marketing to draft statements, and communicate efforts and funding allocations

• Social Media Executive

  • Nov 2021 - Feb 2023

  New York City Metropolitan Area



Self Employed

• United States
• 700 & Above Employee

• Freelance Journalist and Content Creator

  • May 2019 - Nov 2021

  Athens, Georgia, United States -Produce content for brands on a contract basis, including developing and marketing content through social media platforms like Instagram, Facebook, and TikTok, writing website copy, producing email marketing campaigns, and designing merchandise for customers such as Healthlink Dimensions, Bulldog 93.3, and Active Climbing, LLC -Manage multiple client accounts, content management systems, and websites, and oversee audience engagement and interactions across client platforms -Pitch… Show more -Produce content for brands on a contract basis, including developing and marketing content through social media platforms like Instagram, Facebook, and TikTok, writing website copy, producing email marketing campaigns, and designing merchandise for customers such as Healthlink Dimensions, Bulldog 93.3, and Active Climbing, LLC -Manage multiple client accounts, content management systems, and websites, and oversee audience engagement and interactions across client platforms -Pitch, research, and write articles for publications such as The Forward, Moment Magazine, Healthline, Jewcy, and Alma with hundreds of retweets, comments, and shares on Twitter, Instagram, and Facebook -Work independently and with editors to develop stories, solicit and conduct interviews, and files thoroughly reported pieces ahead of deadlines and with rapid turnaround Show less



Jewish Federations of North America

• Philanthropic Fundraising Services
• 200 - 300 Employee

• Israel Action Network Fellow

  • Oct 2020 - May 2021

  New York City Metropolitan Area - Assist in community outreach to monitor updates and aid in planning programs, campaigns, and consultations. - Assist in the development and production of guides, factsheets, documents, and programs. - Provide recruitment and support for IAN trainings which focuses on combating BDS and anti-Semitism. -Support the IAN team with opposition research in addition to doing research on Israel/BDS news across affected U.S. campuses/Jewish communities. -Research on both long-term projects… Show more - Assist in community outreach to monitor updates and aid in planning programs, campaigns, and consultations. - Assist in the development and production of guides, factsheets, documents, and programs. - Provide recruitment and support for IAN trainings which focuses on combating BDS and anti-Semitism. -Support the IAN team with opposition research in addition to doing research on Israel/BDS news across affected U.S. campuses/Jewish communities. -Research on both long-term projects and for quick turnaround to support JCRC/Federation Directors when they have urgent needs. - Participate in meetings with JFNA professionals and member organizations, including participation in the JFNA General Assembly Show less



Hearken, Inc

• United States
• IT Services and IT Consulting
• 1 - 100 Employee

• ElectionSOS Fellow

  • Oct 2020 - Dec 2020

  Athens, Georgia, United States -Assist newsrooms in battleground states with research, story development, and reporting as one of 39 fellows selected out of 500 applicants -Write articles covering Georgia politics and senatorial races, and conduct interviews with Georgia politicians such as Jon Ossoff, Rep. Doug Collins, Rev. Raphael Warnock, and Stacey Abrams for the Telegraph in Macon, Georgia -Attend training and career development sessions on metrics and poll analysis, social media monitoring and outreach, newsroom… Show more -Assist newsrooms in battleground states with research, story development, and reporting as one of 39 fellows selected out of 500 applicants -Write articles covering Georgia politics and senatorial races, and conduct interviews with Georgia politicians such as Jon Ossoff, Rep. Doug Collins, Rev. Raphael Warnock, and Stacey Abrams for the Telegraph in Macon, Georgia -Attend training and career development sessions on metrics and poll analysis, social media monitoring and outreach, newsroom etiquette, and voter and election support Show less



HealthLink Dimensions, LLC

• United States
• Marketing Services
• 1 - 100 Employee

• Email Marketing Specialist

  • Jul 2020 - Sep 2020

  Atlanta, Georgia, United States - Collaborate with Sales Team and Data Team to provide outstanding client satisfaction - Build, test, and deploy email campaigns including drafting and editing copy, layout, links, and dynamic content - Recommend campaign optimizations regarding creative, content, images, and send times - Troubleshoot email creatives using HTML and CSS - Import/export data into desired client formats such as Excel or .csv - Manage suppression lists and work with third-party vendors to ensure… Show more - Collaborate with Sales Team and Data Team to provide outstanding client satisfaction - Build, test, and deploy email campaigns including drafting and editing copy, layout, links, and dynamic content - Recommend campaign optimizations regarding creative, content, images, and send times - Troubleshoot email creatives using HTML and CSS - Import/export data into desired client formats such as Excel or .csv - Manage suppression lists and work with third-party vendors to ensure ongoing data hygiene - Create audience segmentation in the email service provider to optimize campaign deployment - Execute campaigns in a timely and accurate manner - Provide standard post-deployment campaign metrics dashboard anr custom analytics using Microsoft PowerBI, Tableau, or similar visualization platform - Utilize knowledgeable of email marketing trends, deliverability best practices, CAN-SPAM and GDPR regulations to serve client needs Show less



Jewish Federations of North America

• Philanthropic Fundraising Services
• 200 - 300 Employee

• Jewish Changemakers Fellow

  • Jul 2020 - Jul 2020

  - Participated in leadership training and career development with Jewish professionals; demonstrated superior public speaking abilities by facilitating discussions; selected as one of five fellows to present to Members of Congress - Cultivated discussions regarding complex Jewish topics with a localized cohort and other fellows utilizing platforms such as Zoom and Facebook Groups and Rooms - Initiated and organized the creation of extracurricular fellowship activities such as a digital… Show more - Participated in leadership training and career development with Jewish professionals; demonstrated superior public speaking abilities by facilitating discussions; selected as one of five fellows to present to Members of Congress - Cultivated discussions regarding complex Jewish topics with a localized cohort and other fellows utilizing platforms such as Zoom and Facebook Groups and Rooms - Initiated and organized the creation of extracurricular fellowship activities such as a digital zine, writing workshops, and forums for debate and discussion Show less



Fragomen

• United States
• Law Practice
• 700 & Above Employee

• Paralegal

  • May 2019 - Nov 2019

  Atlanta, Georgia, United States Drafted, edited, and revised immigration documents including evidentiary support statements, company support statements, and letters for business immigration. Communicated to clients and foreign nationals on behalf of attorneys and senior paralegals. Conducted case research and communicated case facts and evidence to attorneys and senior paralegals



Center for Digital and Visual Literacy, Agnes Scott College

• Digital and Visual Literacy Tutor

  • Aug 2017 - Mar 2019

  Greater Atlanta Area Created and develop educational content for the Center for Digital and Visual Literacy (CVDL) website; tutored peers, faculty, and staff in website development, online education, content creation, and design; developed a personal digital portfolio of written work, design work, and other academic and professional endeavors.



The Breman

• United States
• Museums, Historical Sites, and Zoos
• 1 - 100 Employee

• Archives Intern

  • Aug 2018 - Nov 2018

  Greater Atlanta Area Prepared, processed, organized, and digitized collections relating to Jewish history in the southeast and Georgia; Drafted, edited and published finding aids relating to processed collections for use online and in-museum.



Old Sturbridge Village

• United States
• Museums, Historical Sites, and Zoos
• 1 - 100 Employee

• Historical Interpretation Intern

  • May 2018 - Aug 2018

  Sturbridge, Massachussetts Taught and interpreted historic buildings, artifacts, stories, and research from 19th-century New England; Interacted and engaged with front-gate visitors, members, and school groups in costume; Learned historic skills and trades in order to facilitate understanding of museum resources; Sought mentorship opportunities with the Associate Director of Development to further career development goals.



Green Worldwide Shipping, LLC®

• United States
• Transportation, Logistics, Supply Chain and Storage
• 100 - 200 Employee

• Marketing and Media Intern

  • Mar 2016 - Dec 2017

  Greater Atlanta Area Achieved a 100% increase in six months by developing a multi-platform social media presence using Twitter, LinkedIn, and Facebook; Wrote, drafted, and edited company newsletters, blog posts, industry papers, and articles regarding the logistics and shipping industry, company updates, and other relevant information; Designed sales collateral, advertisements, videos, calendars and more using Adobe Creative Suite.



Georgia Theater Co

• United States
• Movies, Videos, and Sound
• 1 - 100 Employee

• Sales

  • Jun 2012 - Aug 2015

  Athens, Georgia Area Worked selling concessions, where I sold more than $86,000 in concessions over two years, won numerous sales competitions for Coca-Cola, and had valuable learning experiences in my first work experience.